Search Results (263)

The purpose of this study is to reveal the characteristics of wine tourists by determining their demographic and psychographic profiles, the effects of their travel motivations and lifestyles on their attitudes towards wine tourism, and the relationships between their demographic characteristics and attitudes. Based on a quantitative approach, study data were collected using a questionnaire. The sample consists of tourists who had visited a winery or participated in the vintage in a wine destination. Wine tourists’ principal motivations were pull factors and wine-related motivations. Their attitudes towards wine consumption had higher mean values than attitudes towards info-seeking, meaning that wine tourists preferred to taste wine and shop from wineries more than learn about wine. Regarding lifestyles, they were mostly innovators and experiencers. For destinations like Türkiye, wine tourism is a significant economic and sociocultural development tool. It is the first study to identify the wine tourists’ profile based on VALS-2, thereby providing a different perspective for the literature. Full article

The research herein presented aims to analyze the impacts of gentrification in a medium-sized Mallorca municipality because of the tourism accommodation changes. Using the available data from national and regional official sources, qualitative research is undertaken. The main findings show how gentrification has exacerbated issues such as rising real estate prices and the loss of houses, which are nowadays devoted to tourist rentals or boutique hotels, thus not available for the local population. Another effect is a displacement of young local residents from Sóller towards other island municipalities and, finally, the presence of conflicts over the use of public spaces. Even if the local authorities already implement some measures, it is concluded that more measures should be included in order to avoid the increase in “tourismphobia” attitudes related to the gentrification process and the public space occupation. Full article

Pet tourism has experienced significant growth in recent years, reflecting changes in the perception of pets as family members. This research examines the factors influencing attitude, travel intention, and payment intention in pet tourism in Chile, specifically analyzing the role of emotional attachment, perceived benefits, prestige, and novelty. Using a quantitative methodology, data were collected through an online survey of pet owners in Chile. The results reveal that perceived benefits and novelty positively influence attitudes toward traveling with pets, while prestige and perceived benefits directly impact travel intention. Surprisingly, emotional attachment did not show a significant influence, which contrasts with previous studies in other cultural contexts. This research also confirms that attitude and travel intention are relevant predictors of willingness to pay more for pet-friendly tourism services. These findings contribute to the literature on pet tourism in Latin America and provide practical implications for developing tourism services tailored to the Chilean market. This study concludes that marketing strategies in the tourism sector should emphasize tangible benefits and novel elements rather than emotional aspects to attract this growing market segment. Full article

The present paper aims to analyze consumers’ attitudes to domestic leisure tourism, considering essential factors that affect consumer travel choices and experiences. The focus is on the attitudes to the main advantages and disadvantages of domestic leisure tourism in Bulgaria. The research is based on the outcomes of a nationally representative survey among 1003 respondents aged over 18. The results are interpreted using the Fishbein multi-attribute model. The results reveal that the customers’ attitudes toward the advantages of the Bulgarian winter (ski) and summer (sea) domestic leisure tourism are relatively higher compared to the midpoint of the interval and to their highest point. Although the score for summer domestic leisure tourism is slightly lower than that of winter tourism, Bulgarian consumers appear to be more dissatisfied with the advantages of summer (sea) domestic leisure tourism. The dissatisfaction is not only greater compared to the midpoint of the scale but also in comparison to the disadvantages associated with winter domestic leisure tourism. Overall, Bulgarian consumers are more attracted to the positive aspects of domestic winter leisure tourism and more concerned about the negative aspects of summer tourism. Full article

Scarce research on inbound tourism has focused on local residents’ attitudes toward inbound tourism, especially since the COVID-19 pandemic. This study combines social identity theory and emotional solidarity theory to explore Chinese residents’ attitudes toward inbound tourism. In particular, we explore two types of social identities (cultural and environmental identities, termed “humanistic environmental identity” in this study) and three factors of local residents’ emotional solidarity (welcoming nature, emotional closeness, and sympathetic understanding toward inbound tourists). Based on a survey of 310 local residents in Yangzhou, China, this study finds that local residents’ humanistic environmental identity significantly affects their emotional solidarity with inbound tourists, which significantly influences their acceptance of inbound tourism; this, in turn, increases their support for inbound tourism. Meanwhile, local residents’ humanistic environmental identity has an indirect effect on their support for inbound tourism through their welcoming nature, emotional closeness, sympathetic understanding, and acceptance of inbound tourism. In addition, local residents’ xenophobia significantly moderates the relationships between humanistic environmental identity and emotional closeness, between humanistic environmental identity and sympathetic understanding, and between emotional closeness and local residents’ acceptance of inbound tourism. This study extends research on factors affecting inbound tourism from the perspectives of local residents. Full article

Psychological theory often reminds us that the best predictor of an individual’s future behavior is their prior behavior. Then, the pandemic happened in 2020, and at least for travel behavior and tourism consumption, everything seemed to change, stressing the importance of re-evaluating predictors. In the present study, we aimed to compare the history of travel behavior and tourism consumption with the predicted travel behavior of students coming from Generation Z, along with intrapersonal characteristics influencing risk perception, like psychological resilience and perceived invulnerability. The findings revealed that the pandemic changed the attitude towards travel for tourism-related purposes in both positive and negative directions, restructuring the attitude towards travel for the majority and also revealing many new prospective travelers. Psychological resilience was a significant variable that differentiated the respondents who changed their attitude towards tourism from those who remained consistent in their non-travel behavior and students who planned to travel more during the pandemic. Although subsamples also differed in the mean value of perceived invulnerability, the variable did not prove statistically significant. Almost 50% of the students predicting that they will travel abroad for non-tourism-related purposes in the future year were students who had not traveled abroad before the pandemic. Full article

In this study, we examined the role of intellectual humility (IH) as an antecedent of individual attitude toward sustainable tourism viewed from the lens of personality trait theory, virtue ethics theory, and regenerative tourism principles within a stakeholder framework. Data were collected via Qualtrics in an online survey of 233 adults in the United States. A series of confirmatory factor analyses (CFA) were applied to the data to test the measurement model. In addition, a bifactor CFA was found to have acceptable fit and appropriate in controlling for common method variance. A series of covariance-based structural equations models (SEMs) was estimated to test the hypothesized model while controlling for common method variance in addition to individual age and gender. Using the chi-square difference test for nested model comparison, we found that intellectual humility was a significant antecedent of the negative ecological impact of tourism (β = 0.14, p < 0.01) while its relationships with economic and social impacts of travel became non-significant after controlling for common method variance. Pro-social tendency, operationalized as HEXACO Honesty–Humility, was also a significant antecedent of the negative ecological impact (β = 0.17) and positive economic impact (β = −0.34) of tourism, after controlling for common method variance. Despite its limitations due to its cross-sectional design and use of self-report data in the U.S., this study was novel in introducing intellectual humility as an important virtue to be cultivated at the individual level to achieve a holistic approach to sustainable tourism, especially in shaping destination choices. In addition, the study highlights the need to detect common method variance in self-report data via bifactor CFA to avoid erroneous reporting of significant findings, hampering our collective research efforts to address climate change and its impact. Full article

Vietnam’s tourism sector has experienced rapid expansion, yielding significant economic gains, but also escalating environmental and socio-cultural challenges. This necessitates a shift toward sustainable tourism practices. This study develops and tests an integrative model combining the Theory of Planned Behavior (TPB) and Value–Belief–Norm (VBN) theory to investigate the Sustainable Consumption Behavior (SCB) of domestic travelers in Vietnam. Grounded in the country’s collectivist culture—characterized by a strong emphasis on communal values and social harmony—the research examines how rational decision-making and normative pressures jointly drive eco-friendly travel behaviors. Data were collected from 549 Vietnamese tourists through stratified sampling across three major regions, and were analyzed through a robust multi-step methodology, including Exploratory Factor Analysis, Confirmatory Factor Analysis, and structural equation modeling (SEM), supplemented by regression analysis. The SEM results indicate that the proposed model accounts for 60.8% of the variance in SCB, underscoring its explanatory power. Within the TPB framework, Attitude, Subjective Norms, and Perceived Behavioral Control significantly predict Behavioral Intention, which, in turn, mediates their influence on SCB. In the VBN component, Environmental Awareness shapes Altruistic and Biospheric Values, fostering the New Environmental Paradigm and activating Personal Norms, which exert a direct effect on SCB. This direct influence of Personal Norms, bypassing Behavioral Intention, highlights the role of implicit moral obligations in Vietnam’s collectivist cultural context and challenges Western-centric behavioral models. Beyond these frameworks, Destination Attributes and Consumer Innovativeness emerge as critical direct predictors of SCB, with Destination Attributes showing the strongest effect. Mediation analyses confirm Behavioral Intention’s central role, while moderation tests reveal that gender and travel experience modulate TPB-based relationships, suggesting the value of targeted interventions. Theoretically, this study advances TPB–VBN integration by applying it to a collectivist setting, revealing how cultural norms amplify normative influences on sustainable behavior. Practically, it advocates for strategies such as community-driven initiatives leveraging Personal Norms, educational campaigns to enhance Perceived Behavioral Control, and sustainable destination management initiatives in locations like Da Nang and Ha Long Bay. While the cross-sectional design limits causal claims, the findings provide a foundation for future longitudinal studies and cross-cultural comparisons, particularly in other collectivist societies, potentially incorporating digital engagement and policy incentives as novel factors. Full article

In order to achieve environmental sustainability within the tourism industry, it is vital to understand the components that encourage sports tourists to behave in an environmentally friendly way. However, the approach by which environmental aspects affect sports tourists’ behavior is not well studied, particularly the mediating role of sports tourists’ attitudes toward sustainable practices. Employing the norm activation model (NAM), this study addressed how environmental consciousness, environmental values, and environmental knowledge influence sports tourists’ attitudes toward sustainable practices and how sports tourists’ attitudes toward sustainable practices mediate these relationships in promoting sports tourists’ environmentally sustainable behavior. The data were gathered from 302 participants utilizing purposive sampling and analyzed by employing structural equation modeling (SEM). This study’s results revealed a positive association between environmental values, environmental knowledge, and sports tourists’ attitudes toward sustainable practices. Interestingly, the relationship between environmental consciousness and sports tourists’ attitudes toward sustainable practices was found to be insignificant. In addition, the relationship between environmental consciousness, environmental values, environmental knowledge, and sports tourists’ environmentally sustainable behavior was mediated by sports tourists’ attitudes toward sustainable practices. This mediating effect underlines the role of sports tourists’ attitudes toward sustainable practices in translating environmental values and environmental knowledge into actual behavior; hence, the development of positive attitudes toward sustainability is important for encouraging eco-friendly behaviors among sports tourists. These findings provide theoretical and practical insights for tourism practitioners in formulating strategies that would encourage environmental responsibility in the sports tourism industry. Full article

With increasing wind energy infrastructure developments, better understanding of its impacts on tourism is needed. This study examines international visitors’ attitudes toward wind farms in Iceland and investigates how locational factors affect their compatibility with tourism. Based on a survey answered by 1005 departing visitors, this study reveals that 92% are concerned about climate change. However, a lower proportion, 76%, support the use of wind energy in Iceland. Central European visitors are the most likely to be negatively affected by wind energy development, while Asian visitors showed the greatest interest in visiting a wind farm in Iceland. Among visitors from the leading countries of origin, French tourists were the most negative toward wind energy development in Iceland. Wind farms were perceived as most suitable in industrial, offshore, and agricultural areas, whereas their suitability was considered lowest in national parks and other protected natural areas and cultural heritage areas. Positive attitudes toward the use of wind energy positively affected the perceived suitability of wind farms in all of the discussed areas, while a lower perceived compatibility of wind farms with the tourist experience had a negative effect. The study highlights the importance of careful spatial planning and participatory approaches to improve compatibility between tourism and harnessing wind energy. Full article

Tourism has proven to be highly vulnerable to external disruptions, particularly in communities with low levels of tourism development. In this context, this study examines residents’ attitudes towards tourism during the COVID-19 pandemic and assesses the impact of public and private initiatives in the Cajas Massif Biosphere Area (CMBA), located in southern Ecuador. Employing a mixed-methods approach, 825 surveys were conducted alongside 25 interviews with key sector stakeholders. The objective was to determine whether these attitudes reflect genuine resilience or merely a survival strategy in response to the crisis. The findings indicate that, despite some collective efforts and mitigation plans, the primary focus remained on short-term income preservation, while government policies prioritised tourism promotion over addressing structural needs, ultimately proving inadequate for tourism recovery. This scenario placed the burden of adaptation on residents, with expressions of solidarity that, however, diminished as the crisis subsided. This study concludes that reactive measures may be mistaken for genuine resilience, highlighting the need for comprehensive policies and more equitable stakeholder participation to strengthen social cohesion and ensure the viability of tourism in the face of future crises. Full article

This study investigates the determinants of urban brand perception, with a focus on the city of Rasnov. The research aims to identify elements of local identity, assess residents’ satisfaction with urban infrastructure and quality of life, and explore attitudes towards sustainable tourism and the city’s public image. Methodologically, the study employs a quantitative approach through an online survey administered to active social media users, particularly members of local Facebook groups. A total of 627 respondents were selected using probabilistic cluster sampling. The findings reveal a significant correlation between emotional attachment to the city and favorable perceptions of urban life, underpinned by factors such as personal memories, a sense of belonging, and perceived urban tranquility. While residents report moderate satisfaction with urban infrastructure, notable concerns persist regarding the maintenance of public spaces, availability of employment opportunities, and the efficiency of public transportation. Furthermore, the level of awareness concerning the city’s branding strategy is relatively low. Key assets identified as essential for urban promotion include the Râșnoavei Keys, the Valea Cărbunării Sports Complex, local mountain trails, and the Rasnov Citadel. Respondents advocate for enhanced public communication regarding the urban branding strategy and emphasize the importance of community engagement in shaping and promoting the city’s image in alignment with residents’ aspirations. Full article

This study investigates the attitudes of local residents regarding the impacts of sustainable tourism development in two national parks in Montenegro: Skadar Lake National Park (NP) and Durmitor National Park (NP). The aim is to identify the key factors that shape these attitudes and to discern the differences in perceptions between the residents of these two areas. The research is based on the assumption that socio-demographic characteristics, such as gender, age, and level of education, significantly influence attitudes toward sustainable tourism development. Data were collected through a questionnaire covering various attitudes toward tourism. Analyses were conducted using multiple regression analysis, one-way analysis of variance (ANOVA), and Pearson’s correlation, with careful verification of all key statistical assumptions to ensure the validity of the results. The findings reveal significant differences in perceptions between residents of NP Skadar Lake and NP Durmitor. Respondents from NP Durmitor generally rated tourism’s positive and negative aspects higher than those from NP Skadar Lake. On the other hand, NP Skadar Lake residents exhibited more enthusiasm for tourism promotion and engagement in tourism development processes. It was concluded that socio-demographic characteristics, particularly education and age, influence attitudes toward tourism. These findings provide a basis for formulating recommendations to improve tourism development, considering local communities’ specific needs and perceptions in both national parks. Full article

This study examines the main determinants influencing the commitment of tourism village managers and business stakeholders to implement digital transformation. It will test the impact of perceived benefits, attitudes towards change, consumer behavior change, and the technological context on the intentions and commitments of tourism village managers and enterprises in Bogor Regency, Indonesia. The Causal Step multiple linear regression analysis examined 146 respondents selected through saturated sampling. The findings indicated that attitudes towards change, consumer behavior change, and the technological context significantly influenced the commitment to implement a digital transformation, mediated by the intention to implement digital transformation. The intention to implement digital transformation became a perfect part of the technological context of the commitment to implement digital transformation. It became a partial mediator of the influence of digital attitudes towards change and consumer behavior change on the commitment to implement transformation. Perceived benefits only directly affected the commitment to implement digital transformation. This research has at least two novelties, conceptual and contextual novelties. Conceptual novelty is studied in digital transformation, focusing on tourism villages. The contextual novelty is that the findings offer a more thorough understanding of the conditions and stages of technological transformation embraced by stakeholders and managers of tourism villages. Full article

Livelihood resilience research is a critical area in contemporary sustainable livelihood studies, offering valuable insights into residents’ livelihood transformation and strategies under sudden shocks or disruptions. This research analyzes 365 households from five towns reliant on tourism in the Wulingyuan Scenic range, situated in the central section of the Wuling Mountain range. The findings reveal that residents’ livelihood resilience decreased by 6.38% from the normal tourism stage (before 2020) to the epidemic disruption stage (2020–2022), followed by a 4.54% increase during the tourism recovery stage (after 2022). Despite fluctuations caused by exogenous shocks like the COVID-19 pandemic, residents’ livelihood resilience remained at a moderate level overall. Spatially, livelihood resilience exhibited a northwest–southeast dispersion trend, with a noticeable shift toward the southeast. Key drivers of resilience included increased material capital, enhanced organizational management capabilities, residents’ clear understanding of livelihood challenges, and positive attitudes. Conversely, constraints included the pandemic’s impacts, limited community participation, reduced tourist numbers, inefficient ecotourism management, insufficient financial capital, weak learning capacities, and monolithic livelihood strategies. The study highlights that those changes in the tourism development environment, coupled with interactive pathways of buffering, adaptation, and transformation capabilities, jointly influence livelihood resilience. Synergistic efforts in these areas can significantly enhance residents’ livelihood resilience. Full article