Search Results (4)

Sexist ideologies and attitudes perpetuate gender inequalities in both private and public contexts. Traditional views of sexism emphasize hostility, but the phenomenon is more complex, involving interdependent power relations between men and women. The Ambivalent Sexism Theory identifies two forms: hostile sexism (HS) and benevolent sexism (BS). This study aimed to measure the levels of HS and BS among men in a northern Italian town, examining sociodemographic factors associated with elevated sexism scores. A paper questionnaire was administered by a volunteer organization and the Local Health Authority to male individuals over 18 in Cesena from February to April 2023. The convenience sample was recruited from diverse settings, including universities, companies, cafes, and hospitals. The Ambivalent Sexism Inventory (Glick & Fiske) was translated into Italian and used for data collection. A total of 275 participants were included. The mean age was 44.4 years, with a diverse educational background. Regression analyses revealed that higher education levels were associated with lower HS scores with a high school education and a bachelor’s degree or higher showing statistically significant coefficients of −5.33 (SE = 2.26, p = 0.019, and 95% CI: −9.78–−0.88) and −8.64 (SE = 2.51, p = 0.001, and 95% CI: −13.58–−3.69), respectively, if compared to individuals with middle school education or less. Age was a significant predictor of BS, with older individuals showing higher BS scores (Coeff. = 0.20, SE = 0.05, p < 0.001, and 95% CI: 0.10–0.31). Healthcare professionals had higher HS scores, while unionists had both lower HS and BS scores. This study highlighted the levels of both HS and BS in various professional and social contexts. Education appears to be a critical factor in reducing HS, while age influences BS. Full article

The gender gap is a current topical issue. Sexist assumptions that manifest as gender stereotypes are partially responsible for these inequalities. The ambivalent sexism theory argues that hostile sexism refers to explicitly antagonistic sexist attitudes, while benevolent sexism refers to apparently positive but implicitly malevolent attitudes. There has been evidence reported that benevolent sexism is detrimental to women’s personal and professional well-being, implies lower levels of career aspiration and impacts task performance. This study is aimed at examining the impact that the experience of benevolent and hostile sexism could have on performance and job satisfaction. A total of 402 female workers were enrolled. The results showed that an experience with benevolent sexism significantly decreased the positive relationship between work engagement, psychological capital and organisational support and outcomes. Conversely, hostile sexism only reduces job satisfaction in its interaction with work engagement and organisational support. Moreover, through a multi-group analysis, possible differences across age were examined in the theorised model. Here, the younger generation seems to be more affected and experience more benevolent sexism than the older generation, which is seen both in individual moderators and in their interactions with predictors. This study is helpful for a deeper comprehension of contemporary sexism, offering also suggestions for equality policies’ design. Full article

Previous studies have generated important insights into consumer behavior. However, no study has addressed how to persuade young people belonging to Generation Z to increase the purchase intention of food products from a gender perspective. Drawing on ambivalent sexism theory, this paper explores the influence of the attitude toward advertising and the ethical judgment to predict consumers’ food product purchase intention. We applied a quantitative method, partial least squares structural equation modeling, to 105 individuals. Two advertisements with different food products and female role stereotype categories are using: (1) women in a traditional role or housewife’s role (benevolent sexism), and (2) women in a decorative role or physical attractiveness (hostile). However, the results show that attitude toward advertising has a direct and positive influence on purchase intention in advertisement with benevolent sexism. In addition, the effect of ethical judgment on consumers’ food product purchase intention is not significant. In the advertisement with hostile sexism, both—attitude toward advertising and ethical judgment—directly and positively impact purchase intention. The study provides a novelty conceptual model in the food industry for Generation Z and recommendations on the use of female sexist stereotypes in food and beverage advertising. Full article

Intimate partner violence (IPV) is a public health issue worldwide and a serious violation of human rights. Recognizing IPV as a form of violence is essential for both victims who need help and offenders who can join treatment programs. Furthermore, only a society able to identify violence can effectively deal with IPV. The present study is aimed at investigating the role of sociocultural dimensions (i.e., ambivalent sexism toward women, ambivalence toward men, and lay theories about gender differences) in sustaining myths about IPV and moral disengagement. The participants were 359 university students (76.5% female). The results show that hostile sexism toward women plays a key role in sustaining both myths and moral disengagement. Moreover, benevolence toward men and biological lay gender theories (i.e., “naïve” theories assuming that sex differences are a product of biology and genetics) significantly affected the endorsement of IPV myths. The implications are discussed. Full article