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The objective of this manuscript is to investigate the determinants influencing the selection of over-the-top (OTT) platforms as opposed to traditional television mediums—cable, Internet protocol television (IPTV), and satellite broadcasting—for the consumption of content such as television shows and films. Employing data extracted from the 2020 Media Panel comprising 423,851 observations garnered from personal media diaries, this study scrutinizes the impacts of individual attributes, environmental conditions, and temporal factors on platform choice. The findings reveal a temporal influence characterized by a “Friday effect” and a heightened preference for OTT platforms during early afternoon (12:00–16:00) and late-night hours (00:00–04:00). Notably, the likelihood of selecting OTT platforms is significantly augmented during the late-night period in comparison to other time frames. In relation to individual characteristics, variables such as male gender, younger age, higher educational attainment, and elevated income levels were positively correlated with a predilection for OTT platforms. Additionally, environmental variables such as possession of an unlimited data plan and ownership of a tablet personal computer also emerged as significant predictors for OTT preference. Furthermore, the presence of a beam projector during late-night hours and residing in a household with multiple occupants during afternoon hours also served as contributing factors for OTT utilization. In conclusion, the study offers critical insights for stakeholders in both traditional television and burgeoning OTT markets, providing data-driven recommendations for the strategic allocation of resources in consideration of day-of-week and time-of-day variables. Full article

Hamstring strain injury (HSI) is a very common lower-body injury in field sports, and eccentric (ECC) hamstring strength is a potential modifiable risk factor, therefore having reliable eccentric hamstring strength assessments is critical. The aim of this study was to access test–retest reliability of the hip extension lower (HEL) exercise as a measure of ECC hamstring strength and inter-limb asymmetries. Twelve male elite level soccer players (mean; age: 21.8 years; height: 180.4 cm; weight: 75.7 kg) volunteered to participate in this study. Participants were from the same soccer club, covered all playing positions, and had no current injury issues. Participants performed two familiarization sessions to acquaint themselves with the device and exercise protocol. During testing, each participant performed three repetitions with 60s intra-set recovery provided. Average and peak force (N) was recorded for both limbs. Testing sessions took place on the same day and time over a two-week pre-season period and followed a full recovery day. Intraclass Correlation Coefficient (ICC), Coefficient of Variation (CV%), Minimal Detectable Change (MDC) and Typical Error (TE) were used to assess reliability. The HEL showed excellent reliability for average force (N) in the left (ICC (95% CI) = 0.9 (0.7–0.97); TE = 14.1 N, CV% = 1.87; MDC = 39.06 N) and right (ICC (95% CI) = 0.91 (0.73–0.97); TE = 20.89 N, CV% = 3.26; MDC = 57.87 N) limb, and also excellent reliability for peak force in the left (ICC (95% CI) = 0.91 (0.71–0.97); TE = 13.55 N, CV% = 1.61; MDC = 57.87 N) and right (ICC (95% CI) = 0.9 (0.7–0.97); TE = 21.70 N, CV% = 3.31; MDC = 60.11 N) limb. This data suggests the HEL as a reliable measure of both ECC hamstring strength and inter-limb asymmetries. Practitioners should consider the HEL as a reliable choice for measuring and monitoring eccentric hamstring strength in their athletes. Full article