Marketing for Sustainable Tourism II

Dear Colleagues,

The world is on alert with the pandemic of the new coronavirus, which causes the covid-19 disease. The outbreak began in China and has spread throughout the world. Meanwhile, most countries are taking isolation measures and tightening their grip to try to stop the spread of the SARS-CoV-2 virus and, thus, save lives. At a time when there is a greater physical distance, digital tools are extremely important in the management of organizations and their relationship with tourists.

In this period, many tourism companies have closed to the public. However, companies developed strategies to maintain their mission, principles, integration into the community, sustainability, and well-being of employees, customers, and suppliers. Companies, these days, are less concerned about the losses in the immediate and more thinking about the future.

At this time, respect for the environment is a necessity, and, therefore, its deterioration has become a constant concern. Tourism companies and consumers have increasingly applied environmentally friendly strategies, integrated into different sustainability policies. Environmental resources are a fundamental element of tourism development, maintaining essential ecological processes, and helping to conserve natural resources and biological diversity. On the other hand, tourism is an essential tool in economic development and growth, contributing decisively to preventing desertification and economic stagnation in the regions.

The goal of this Special Issue is the development of scientific research related to Marketing for Sustainable Tourism to define models for the choice of environmental policies and marketing by the tourism organizations, and to understand the behavior of tourists in this new context.

Prof. Dr. José Luís Abrantes
Prof. Dr. Cristina Estevão
Guest Editors

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