Consumer Preferences for Sustainable Agriculture Product

Dear Colleagues,

Sustainable agriculture not only aims to increase the long-term profit and quality of life of farmers, ranchers, and their communities but also to enhance environmental quality and preserve nonrenewable resources. Consumers, as important stakeholders in the marketplace and the ultimate users of agricultural products, play a critical role in the success of sustainable agricultural products. By understanding consumer preferences for sustainable agricultural products, suppliers can tailor their products to satisfy consumer needs, ensuring the long-term success of their businesses, while policy makers can design policies to encourage sustainable agricultural production and consumption, improving social welfare. This Special Issue focuses on the cutting-edge theoretical and empirical research on consumer preferences for sustainable agricultural products. The topics will include consumer preferences for specific sustainable agricultural products or product attributes, experimental methods or theoretical models to understand consumer purchasing behavior of sustainable agricultural products, and policies or education approaches that can increase sustainable agricultural product consumption. Submissions on other topics are welcome so long as they are related to the theme of the Special Issue.

Prof. Dr. Chengyan Yue
Guest Editor

Manuscript Submission Information

Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All submissions that pass pre-check are peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 100 words) can be sent to the Editorial Office for announcement on this website.

Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Sustainability is an international peer-reviewed open access semimonthly journal published by MDPI.

Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 2400 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.

• sustainable
• marketing
• consumer behavior
• consumer preferences
• agriculture