Special Issue "Current Issues in Behavior Analysis and Consumer Psychology"
A special issue of Sustainability (ISSN 2071-1050). This special issue belongs to the section "Psychology of Sustainability and Sustainable Development".
Deadline for manuscript submissions: 1 December 2021.
Interests: digital marketing; consumer behavior analysis; sustainable food consumption
Interests: consumer behaviour analysis; consumer psychology; retailing and digital marketing
Interests: consumer research; behavioral economics; behavior analysis and digital marketing
Interests: experimental studies of complex human behavior with focus research questions within stimulus control; conditional discrimination; and formation of equivalence classes
Firms often struggle to adapt to more influential and powerful consumers, the rapid pace of competition, and the constant threat of disruptive innovation (Carpenter, 2013). In such a scenario, for an organization to be successful, it has to adopt a “consumer-centric” approach where the ascendant focus should be on behavior instead of traditional consumer opinion and attitude scale measurements. Marketers currently focus not just on the behavioral outcomes such as purchases but also rely heavily on the consumer behavioral processes using web and social media analytics. This creates possibilities for the advancement of not just field experiments, but also detailed laboratory experiments from an inductive standpoint. The latest digital technologies further contribute to the development of interpretations that undertake a functional analysis (Baer, Wolf, and Risley, 1968) of marketing by demonstrating a cause-and-effect relation that emphasizes behavior–environmental contingencies in a modern digital context. Although marketers have access to a variety of technological tools for conducting behavioral studies, they lack a scholarly approach based on stringent methodological procedures ensuring reliable and valid data. Therefore, a unified conceptual framework of consumer behavior analysis (Foxall, 1990/2004, 2007) was proposed to integrate data from several disciplines such as economics, behavior psychology, and marketing. Consumer behavior analysis entails the use of behavior principles, especially behavioral economics, usually gained experimentally, to interpret consumer choice in the context of marketing-oriented economies (e.g., Foxall, 2016).
This Special Issue argues for the importance of consumer behavior analysis, particularly the effects of different settings and contingencies in modifying consumer behavior. It is essential to ensure the development of objective behavioral marketing that focuses on real-time activities for better understanding of consumer behavior. This Special Issue thus aims to expand our understanding of consumer behavior analysis by presenting an array of empirical work currently underway which illustrates novel methodologies for the investigation of consumer behavior analysis and its applications in marketing. The Special Issue also reflects novel thinking at the theoretical level combined with innovative empirical approaches to the exploration of practical marketing problems and their managerial resolution.
1. Baer, D. M., Wolf, M. M., & Risley, T. R. (1968). Some current dimensions of applied behavior analysis. Journal of Applied Behavior Analysis. 1, 91–97. doi: 10.1901/jaba.1968.1-91
2. Carpenter, G. (2013). Power shift: The rise of the consumer-focused enterprise in the digital age. Kellogg Magazine, Summer 2013. Retrieved from https://issuu.com/kelloggschool/docs/rise-of-the-consumer-focused-enterp/7
3. Foxall, G. R. (1990/2004). Consumer psychology in behavioral perspective (First ed.). New York/Maryland: Routledge/Beard Books.
4. Foxall, G. R. (2007). Explaining consumer choice. New York: Palgrave Macmillan.
5. Foxall, G. R. (2016). Consumer behavior analysis comes of age. In Foxall, G. (Ed.). The Routledge Companion to Consumer Behavior Analysis (pp. 3-21). New York: Routledge.
Dr. R. G. Vishnu Menon
Prof. Valdimar Sigurdsson
Prof. Asle Fagerstrøm
Prof. Erik Arntzen
Manuscript Submission Information
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