Special Issue "Customer Relationships in Electronic Commerce"

Special Issue Editor

Prof. Dr. Yung-Shen Yen
E-Mail Website
Guest Editor
Department of Computer Science and Information Management, Providence University, Taichung City 43301, Taiwan
Interests: marketing; E-commerce; customer relationship management

Special Issue Information

Dear Colleagues,

With the rapid growth of information technology, customer relationship management has attracted an increasing amount of attention as a new strategy for companies. To acquire new customers and retain old customers, many companies tend to use information technology, such as big data, mobile devices, social media, Internet of Things, Artificial Intelligence, Cloud computing, to improve their services for customers. Currently, information technology is a necessary enabler of customer relationships in most organizations to store and analyze huge amounts of customer data and provide better values for customers. Moreover, the interaction interfaces between companies and customers will be changed. Through mobile devices, social media, Internet of Things, Artificial Intelligence, and Cloud computing, the contact points with customers will be more effective and affordable.

Since many companies likely use information technology and its applications for improving customer relationships in their businesses. It is still unclear whether the strategy can produce positive feedback from customers or better performance for companies. Moreover, before such applications can be developed and the benefits realized, companies need to address the possible challenging tasks and the obstacles possibly arise. Therefore, this Special Issue focuses on customer relationships in electronic commerce to develop a better solution for researchers and practitioners.

The related topics for the Special Issue may include, but are not limited to, the following:

  • Customer value and customer relationships in electronic commerce.
  • Customer data analysis and customer relationship management by using big data or data mining.
  • Developing customer relationships by using social media.
  • Developing customer relationships by using Internet of Things.
  • Developing customer relationships by using AI technology.
  • Analyzing customer data and developing service platforms by using cloud computing.
  • Creating customer value by integrating the online and offline channels.
  • Developing customer relationships in omni-channel commerce.
  • The challenges or the obstacles of customer relationships in e-commerce.

Prof. Dr. Yung-Shen Yen
Guest Editor

Manuscript Submission Information

Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All papers will be peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 100 words) can be sent to the Editorial Office for announcement on this website.

Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Journal of Theoretical and Applied Electronic Commerce Research is an international peer-reviewed open access quarterly journal published by MDPI.

Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 1000 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.

Keywords

  • e-commerce 
  • customer value 
  • big data 
  • social media 
  • Internet of Things 
  • AI technology 
  • cloud computing 
  • online and offline channels 
  • omni-channel commerce

Published Papers (1 paper)

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Research

Article
An Intelligent Method for Lead User Identification in Customer Collaborative Product Innovation
J. Theor. Appl. Electron. Commer. Res. 2021, 16(5), 1571-1583; https://doi.org/10.3390/jtaer16050088 - 12 May 2021
Viewed by 475
Abstract
For customer collaborative product innovation (CCPI), lead users are powerful enablers of product innovation. Identifying lead users is vital to successfully carrying out CCPI. In this paper, in order to overcome the shortcomings of traditional evaluation methods, a novel intelligent method is proposed [...] Read more.
For customer collaborative product innovation (CCPI), lead users are powerful enablers of product innovation. Identifying lead users is vital to successfully carrying out CCPI. In this paper, in order to overcome the shortcomings of traditional evaluation methods, a novel intelligent method is proposed to identify lead users efficiently based on the cost-sensitive learning and support vector machine theory. To this end, the characteristics of lead users in CCPI are first analyzed and concluded in-depth. On its basis, considering the sample misidentification cost and identification accuracy rate, an improved cost-sensitive learning support vector machine (ICS-SVM) method for lead user identification in CCPI is further proposed. A real case is provided to illustrate the effectiveness and advantages of the ICS-SVM method on lead user identification in CCPI. The case results show that the ICS-SVM method can effectively identify lead users in CCPI. This work contributes to user innovation literature by proposing a new way of identifying highly valuable lead users and offers a decision support for the efficient user management in CCPI. Full article
(This article belongs to the Special Issue Customer Relationships in Electronic Commerce)
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