Matti Rachamim is a faculty member at the School of Business Administration, Bar-Ilan University, where she serves as Chair of the Marketing Department and the Executive MBA Programs. Her research lies at the intersection of advertising, interactive marketing, and consumer behavior, with particular attention to the transformative role of advanced technologies in shaping digital marketplaces. She has published on topics including AI-enabled digital twins for advertising design, consumer engagement, and customer experience, as well as fog computing paradigms for marketing research and smart consumer recommender systems. Her work also explores behavioral pricing, online consumer ambivalence, and the influence of music and media on purchase behavior. Her studies appear in leading journals such as Journal of Advertising, Management Review Quarterly, Journal of Business Research, Electronic Commerce Research, Journal of Marketing Analytics, and Journal of Supercomputing. Her current focus is on leveraging intelligent technologies and interactive platforms to better understand and predict online consumer decision-making, aiming to provide both theoretical advancement and actionable insights for the practice of interactive marketing.
