Qinbo Xue is a PhD candidate at Gdańsk University of Physical Education and Sport (Poland) and serves as a tutor at the Faculty of Sport and Leisure, Guangdong Ocean University (China). Her research focuses on social e-commerce for home fitness, sport psychology, mass fitness, and AI-based marketing.

Magdalena Dzitkowska-Zabielska is a teacher at Gdansk University of Physical Education and Sport and has served as the Head of Biochemistry Division (since 2021). She holds a PhD from the Medical University of Gdansk. Her current research interests include social e-commerce for home fitness, physical education and sport science.

Liguo Wang is an associate professor at Guangdong Ocean University's Faculty of Sport and Leisure. She holds a PhD from Wuhan Sports University. His research focuses on social e-commerce for home fitness, coastal sports tourism and e-commerce in promoting sustainable coastal economies, AI in sports, sports tourism, and sport psychology.

Jiaolong Xue is an associate research fellow at the Department of Marketing, Business School, Sichuan University, China. He holds a PhD from Sichuan University. His research focuses on digital marketing, multi-modal machine learning, social e-commerce, and the interdisciplinary field of AI marketing. His research findings have been published in international academic journals such as Information & Management, Journal of Travel & Tourism Marketing, and Electronic Commerce Research and Applications.