João M. S. Carvalho is an Associate Professor with Habilitation at the Prince Henry Portucalense University. He is a researcher at REMIT—Research in Economics, Management and Information Technologies; at CEG—Global Centre Studies; and at InED—Center for Research and Innovation in Education. He has a degree in Business Management, a postgraduate degree in Social Gerontology, a master’s degree in Economics, and a doctorate and habilitation in Business Sciences. He also supports the social sector as a researcher, consultant, and trainer. Nationally and internationally, he has published several books, book chapters, and articles in scientific journals.
Sílvia Faria has a PhD in Economic Sciences, a specialist degree in Marketing and Advertising, a master's degree in Management, with a specialization in marketing, and a degree in Business Sciences. She worked as Business Unit Manager at Segfredo Zanetti for a period of 15 years and was responsible for the retail department. She has taught since 2003 and has worked as an independent consultant at Quarteirão, Qria, and Adpress. She enjoys carrying out research in marketing, strategy, consumer behavior, retail, and AI, specifically at the point of sale. She is also interested in tourism marketing.
