Author Biographies

Prof. Dr. Cristiana Tudor has an academic career in the field of economics, which spans 20 years. She has acquired extensive experience as a visiting professor at international universities and research centers. She is actively involved in the CFA program development as a member of the Education Advisory Committee Working Body and the Practice Analysis Working Body. Prof. Tudor has also acquired relevant experience in policymaking at the national/international level as the first president of the Romanian Oversight body (ASPAAS), established in the subordination of the Ministry of Public Finances. Prof. Tudor is a Chartered Financial Analyst (CFA), member of the CFA Institute, and expert accountant (CPA). Prof. Tudor contributed to the setup of two public research centers: Research Centre in International Business and Economics (within the Bucharest University of Economics) and Research Centre in Applied Mathematics (within the Bucharest University of Economics). Prof. Tudor has been a Board member of the Research Centre in Applied Mathematics since 2013.
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Dr. Alma Pentescu is an Associate Professor, Ph.D. at School of Business, Lucian Blaga University of Sibiu. Her classes focus on marketing and retail. Besides teaching, Alma is one of the founding members of the Working Group for Entrepreneurship Education, contributing with her colleagues to the entrepreneurship programs offered by EduHub—the university’s entrepreneurship center. In 2017, she has been a Fulbright-RAF grantee at the Ain Center for Entrepreneurship - University of Rochester (USA), gaining valuable insights about how to develop an entrepreneurial ecosystem. Passionate about her work, ambitious and constantly seeking for ways to grow, she is also coordinating the local (ULBS) communication team within the FORTHEM Alliance. Her research interests include: Marketing, Services Marketing, Retail, Consumer Behavior, Behavioral Economics.
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