Prof. Dr. Hongxia Zhao is a doctoral supervisor (majoring in Chemical Technology Economics and Management), a master’s supervisor (Business Administration, MEM Industrial Engineering Management, MBA Business Administration), and a teacher in the Marketing Department at the School of Economics and Management, Qingdao University of Science and Technology. She holds a bachelor’s degree in Information Management and Information Systems, and a master’s degree and a doctoral degree in Management Science and Engineering from Liaoning University of Engineering and Technology. She also serves as an anonymous review expert for the National Natural Science Foundation, an appraisal expert for National Social Science Fund projects, an expert at the Ministry of Education’s Dissertation Evaluation Center, and an anonymous reviewer for journals such as Financial Forum and Soft Science. Her research interests include digital marketing, platform governance, and innovation strategy. She has presided over 15 scientific research projects and 5 teaching research projects, published 25 scientific research papers and 5 monographs or textbooks, and has won the first and second prizes for scientific and technological progress awarded by the China General Chamber of Commerce.She has participated in multiple projects, published many papers, achieved a great deal of research results, has been dedicated to scientific research, and is deeply loved by the students.
