Ching-Hsuan Yeh is an Assistant Professor in the Department of International Business at Feng Chia University, Taiwan. He received his Ph.D. in International Business from National Chi Nan University, Taiwan. Dr. Yeh previously was a postdoctoral fellow at National Changhua University of Education in Taiwan, a project assistant professor at National Taichung University of Science and Technology in Taiwan, and an associate professor at Fujian University of Technology in China. His current research interests include consumer behavior, e-commerce, and digital marketing. He has earned four best-paper awards in conferences, and has published papers in journals including the International Journal of Information Management, Internet Research, Journal of Business Research, Journal of Retailing and Consumer Services, Journal of Travel and Tourism Marketing, and Food Quality and Preference.

Min-Hsien Yang is a Professor in the Department of International Business at Feng Chia University, Taiwan. He received his PhD in agricultural economics from National Taiwan University, Taiwan. His current research interests include international trade in agriculture, agricultural economics, and agricultural policy analysis. He has published in journals including the International Journal of Food and Agricultural Economics, International Journal of Economics, Commerce and Management, Economic Analysis and Policy, and Theoretical and Applied Economics.