Rocío López Navarro is a researcher specializing in consumer behavior in the food industry, with a particular focus on consumer neuroscience. Her academic background includes a master's degree in agri-food economics, and she is currently in the final stages of her Ph.D. in this field. With a strong professional experience, Rocío has worked as a marketing consultant for retail companies, providing valuable insights into consumer preferences and behaviors. Since 2021, she has served as an associate professor in the Department of Economics and Social Sciences at the Universitat Politècnica de València, where she shares her expertise and knowledge with future professionals in the sector.Her current research focuses on studying consumer preferences for nuts, using an innovative combination of neuroscience techniques and sensory analysis. This multidisciplinary approach allows her to delve deeper into understanding the factors that influence purchasing and consumption decisions, thereby contributing to the development of more effective strategies in the food industry.
