Mayra Samaniego-Arias is a professor at Universidad Estatal de Milagro (Ecuador). Her research focuses on sustainability, exploring how human practices interact with the environment. She examines key topics such as the responsible use of natural resources, the promotion of renewable energy, and biodiversity conservation. Through an interdisciplinary approach, she analyzes the relationship between economic development, social justice, and environmental protection, aiming to propose comprehensive solutions that contribute to a more sustainable future. Her work is centered on generating critical knowledge that informs public policies and business strategies, facilitating the adoption of measures that balance progress with environmental conservation. Moreover, her research helps identify challenges and opportunities, ensuring a legacy of well-being and resilience for future generations.

Eva Rosario Chávez Rojas is a professor at Universidad Técnica Estatal de Quevedo (UTEQ) in Ecuador. Her academic work focuses on digital marketing and e-commerce, with a strong emphasis on business sustainability. She has co-authored studies analyzing the transition from traditional to digital marketing, particularly in the context of the marketing mix. Additionally, she has contributed to the development of methodologies for assessing sustainable business performance from a multidimensional perspective. Her research aims to understand how companies can integrate digital marketing strategies and sustainability practices to enhance their competitiveness and social responsibility.

Andrés García Umaña is a designer specializing in visual communication, holding a Master’s degree in Technology for Educational Management and Practice, and a Doctor Cum Laude in International Communication from the University of Huelva, Spain. His research focuses on Media Literacy and Educommunication. With 12 years of experience as a professor and researcher, he has held leadership positions in Virtual Communication, Research, and Community Engagement across Ecuador, Chile, the United States, and Spain. He has also served as a quality evaluator for universities in Ecuador and has managed commercial enterprises specializing in communication, marketing, and digital business. Currently, he is a professor at Universidad Nebrija (Spain) and a researcher at the School of Design and Technological Innovation, Faculty of Administration and Economics, Universidad de Tarapacá (Chile).

Nelson Carrión-Bósquez is a research professor at Universidad Católica del Norte (Chile). His recent studies examine the factors influencing consumers' purchase intention of organic products. Additionally, he has explored the impact of green advertising and eco-labeling on consumer attitudes and environmental awareness. His research aims to understand how consumer perceptions and values shape purchasing decisions, particularly in the context of eco-friendly and sustainable products.

Dr. Oscar Ortiz-Regalado is a professor and researcher at Universidad Nacional de Cajamarca (Peru). His research focuses on consumer behavior toward organic products and the relationship between intellectual capital and the financial performance of small businesses, with a particular emphasis on managerial ambidexterity. His work aims to promote business sustainability and responsible consumption in Latin America.

Mary Jhanina Llamo Burga holds a Ph.D. in Economic Sciences and a Master’s in Business Administration and Management from Universidad Nacional de Cajamarca (UNC), where she also earned her degree in Agri-Business Engineering. She currently serves as a tenured professor and Director of the Professional School of Agri-Business Engineering at UNC. As a recognized researcher in Peru’s National Registry of Science, Technology, and Technological Innovation (Renacyt), her research focuses on innovation in agri-business, executive management in the sector, and green consumption. She has contributed to studies analyzing the impact of advertising and eco-labeling on consumer attitudes and environmental awareness, as well as millennials' perceptions of organic products in Ecuador and Peru. Her work aims to understand how innovative and sustainable practices can enhance competitiveness in the agricultural sector.

Wilfredo Ruiz García is a research professor at Universidad Nacional de Cajamarca (Peru). His recent studies focus on how green advertising and eco-labeling influence consumer attitudes and environmental awareness. Additionally, he has analyzed millennials' perceptions and preferences toward organic products, exploring how these factors vary across different cultural contexts. His work aims to understand the dynamics behind sustainable purchasing decisions and how consumer perceptions can be shaped to encourage more responsible consumption. Through his research, Ruiz García contributes to the development of strategies that promote more sustainable business and consumer practices across Latin America.

Santiago Guerrero-Haro holds a degree in Advertising Graphic Design from Universidad Tecnológica Equinoccial (UTE) and a Master’s in Communication and Corporate Identity from Universidad Internacional de La Rioja (UNIR). He has worked as a high school and university professor at Pontificia Universidad Católica del Ecuador, teaching in both the Graphic Design and Communication Schools. Additionally, he has provided professional services as an audiovisual producer, social media manager, and graphic designer. His work is strongly influenced by advertising and eco-labeling, particularly in shaping consumer attitudes and environmental awareness.

Aníbal Cando Aguinaga has worked in the mass consumer goods industry, served as a consultant, and taught at various universities in Ecuador. His consulting expertise is focused on marketing, while his research centers on consumer behavior in the purchase of mass consumer products. His latest study analyzes the purchase of organic products, exploring the decision-making process and the key factors influencing it, including external and internal variables, as well as the role of media, with an eco-conscious approach in shaping consumer choices.