Tanyatron Paweehirunkrai, a technology industry veteran, earned her Master of Engineering in Electrical and Computer Engineering from Rangsit University in 2012 and is currently advancing her academic pursuits as a Ph.D. candidate in Social Media and Technology at the same institution. Throughout her distinguished career, she has held strategic positions at leading global technology corporations including SAP, Oracle, Microsoft, and Accenture. Currently serving as Account Manager at Amazon Web Services Thailand, she plays a crucial role in empowering Thai SMEs in their digital transformation journey. Her professional expertise encompasses cloud adoption strategies, digital transformation initiatives, enterprise IT solutions architecture, and strategic sales leadership in the technology sector.

Assistant Professor Dr. Sumaman Pankam directs the Master's Program in Social Media Technology at Rangsit University's College of Digital Innovation Technology. She earned her B.Sc. in Applied Statistics (Pibulsongkram Rajabhat University, 2000), M.Ed. in Educational Research and Development (Naresuan University, 2004), and Ph.D. in Research and Statistics in Cognitive Science (Burapha University, 2016). Her research portfolio includes six Scopus-ranked publications in 2021, focusing on digital entrepreneurs and consumer behavior across digital platforms such as Facebook. These studies examine purchase intentions and decision-making factors in various online markets. Dr. Pankam holds certifications in research ethics from Thammasat University and NSTDA (2021), combining statistical expertise with digital commerce applications in her academic work.