Prof. Dr. Nicole Hanson is a professor at the Department of Management and Marketing, College of Business, Idaho State University, Pocatello, USA. She earned her Ph.D. at the Texas A&M University. Dr. Hanson’s teaching interests include marketing research, marketing analytics, new product development, and marketing strategy. She currently teaches Basic Marketing Management. Dr. Hanson is also very interested in food marketing research, and is currently examining how large food companies alter their product portfolios and the resulting financial outcomes.

Dr. Stacey Sharpe is an Associate Professor of Marketing at California State University, Los Angeles. Her research agenda explores interdisciplinary applications of marketing strategy in the areas of brand crisis response, marketing spending accountability, corporate social irresponsibility, social media engagement, and economic geography. Her research contributions have been featured in prominent academic journals, including the Journal of Marketing Communications, Management Decision Journal, Journal of Advances in Business Research, Journal of Marketing Perspectives, Journal of Brand Strategy, and Journal of Strategic Marketing. Dr Sharpe earned her PhD in Strategic Marketing from Rensselaer Polytechnic Institute.