Sezai Tunca received his PhD in Business Management from Gebze Technical University in 2023. He is currently an Assistant Professor at Alanya University, focusing on the integration of AI, Natural Language Processing (NLP), and Machine Learning in business research. His work emphasizes leveraging these technologies to enhance decision-making, innovation, and transformation within businesses, with particular interest in virtual consumerism, smart glasses, and the application of digital platforms.Disciplines; Artificial Intelligence Communication and Media, Organizational Studies,Information Systems. Skills and Expertise: Business Technology & Innovation, Blockchain, Digital Transformation, Social Media Analytics, Applied Artificial Intelligence, Text Analytics,Text Mining,Text Processing,Lexical Semantics,Big Data Analysis,Quantitative & Qualitative Research,Thematic Analysis,Classification Algorithms.