Dr. NASSER Ali M KHALUFI: Vice dean for research and development at college of business, Jazan University.Assistant Professor in the Department of Management and Marketing, college of business, Jazan University, Jazan, Saudi Arabia. Also working as quality coordinator as well as Marketing Counsellor at the Innovation andEntrepreneurship Centre and previous Supervisor of the Training and Alumni Relationship unit. He got his PhD from School of Management; Universiti Sains Malaysia specializes in Retailing and Technology Marketing. He obtained his master’s degree in marketing and internet and Social media marketing from Saint Xavier University, Chicago, USA. He got a lifetime member of Beta Gamma Sigma (BGS). BGS recognizes and honors the top 10% of students.He has more than 10 years of teaching including Master level classes and industry experience. He can be contacted nkhalufi@jazanu.edu.sa

Dr. Riyaz Abdullah Sheikh is an accomplished Associate Professor at the College of Business Administration, Jazan University, Saudi Arabia, and a Research Fellow at INTI International University, Malaysia. With a Ph.D. in Management Information Systems (MIS) and additional qualifications including an MCA, MBA, MCM, and BE, Dr. Sheikh brings over 20 years of international experience in teaching, research, and academic leadership. His academic leadership is further demonstrated through his role as Chair of the Research Unit for the Department of MIS at Jazan University since 2021.Dr. Sheikh's research contributions include 10+ authored books and 20+ publications in ISI and Scopus-indexed journals. His research expertise spans areas such as MIS, decision sciences, and machine learning. He also holds editorial positions, serving as a Section Editor for the BMIJ Journal and on the Editorial Review Boards of the Amity Journal of Management Research and the International Journal of College and University.A member of the IEEE, the IEEE Information Theory Society, and the Business Informatics & Systems Society, Dr. Sheikh has been actively involved in shaping global research in MIS and business informatics. His contributions to academia have been recognized through several awards, including the Jazan University Teaching Excellence Award.

Dr. Syed Md Faisal Ali Khan is an accomplished academician with a PhD in Management. He has a strong expertise in various areas including marketing, retailing, IoT, entrepreneurship and sustainability. Dr. Khan has over 12 years of experience in the field of academics, having worked Jazan University, which is ranked among the top universities globally. He also has an exposure to corporate for more than 3 years in a capacity of managerial position,In addition to his teaching experience, Dr. Khan has also held various administrative positions such as Head of the Department of Business Administration and Quality Coordinator. He has been associated with the International Accreditation Unit, where he has contributed significantly to the university's efforts towards achieving international accreditation

Dr. Choo graduated from National University of Malaysia for the PhD IT. He is currently the Director, International Relations and Collaborations Centre. He was formal Dean of Faculty of Information Technology and Pro-Vice Chancellor of INTI International University. He has been actively involved in conducting research in the areas of artificial intelligence, smart education systems, knowledge management particularly in education field. He has more than 60 papers in International and Local Journals, International and National Conference proceedings as well as in Newspaper article. His works received more than 15 International and Local Awards including best invention in ICT.  He also serves as a reviewer for journals as well as conferences. He is the member for Malaysia Board of Technologist (MBOT), Malaysia Information Technology Society (MITS) and Malaysian Reading Association (MRA).