Ruth Banomyong is Professor and Head of the Center of Excellence in Connectivity, Thammasat Business School, Thammasat University, Thailand. His research interests include multimodal transport, international logistics, logistics policy development, supply chain performance measurement, and humanitarian supply chain. Ruth can be contacted via ruth@tbs.tu.ac.th.

Narath Bhusiri obtained a doctoral degree from Kyoto University, Japan. He has experienced working in research institutes, in 3PL service provider as well as in consultant services. Narath is a researcher at the Center of Excellence in Connectivity, Thammasat Business School, Thammasat University, Thailand. His research interests include last-mile distribution, procurement and strategic sourcing, supply chain optimization, and humanitarian supply chain. Narath can be contacted via bhusiri.narath.65w@gmail.com; narath_connectivity@tbs.tu.ac.th.

Puthipong Julagasigorn is a lecturer at International College for Sustainability Studies, Srinakharinwirot University, Thailand and also a Research Associate/Consultant at the Center of Excellence in Connectivity, Thammasat Business School, Thammasat University, Thailand. His research interests include consumer behaviour and psychology, marketing, and humanitarian supply chain. Puthipong is a corresponding author of this paper and can be contacted via puthipong@g.swu.ac.th.

Paitoon Varadejsatitwong obtained his Ph.D. from Thammasat Business School, Thammasat University, Thailand. He is Research Associate/Consultant at the Center of Excellence in Connectivity, Thammasat Business School. His research interests include logistics and supply chain management, performance measurement, and humanitarian supply chain. Paitoon can be contacted via paitoon_connectivity@tbs.tu.ac.th.