Chukwuemeka Echebiri is an Associate Professor at the Inland School of Business and Social Sciences at the University of Inland Norway (INN), Lillehammer Campus, where he received his PhD in Innovation in Services. His research interests include working life, employee-driven innovation, empowerment, leadership behaviour and sustainability. His most recent research has been published in Gender, Work and Organisation, Cleaner and Responsible Consumption and the Journal of African Business.