Dr. Stefanos Balaskas graduated from the Department of Business Administration of the University of Patras in 2018 and completed his Interdepartmental Master's Degree Program (MSc) in 2021. He obtained a Ph.D. in Neuromarketing from the Department of Management Science and Technology, University of Patras in 2024. In addition, he also holds a second undergraduate degree from the Department of Management Science and Technology of the University of Patras, completed in 2024. His research interests focus on the scientific fields of Human-Computer Interaction, Machine Learning, and Data Analysis with application in Marketing, with emphasis on innovative fields such as Neuromarketing, Digital Marketing, and User Experience (UX) using eye-tracking technology. He also focuses on the use of Psychometric Instruments for Behavioural Data Analysis with the scope of behavioral modeling in Marketing, and Technology Adoption using structural equation modeling (SEM).