Lívia Madureira is full professor at the UTAD (University of Trás-os-Montes e Alto Douro), senior researcher at CETRAD (Centre for Transdisciplinary Development Studies), and since 2020 the scientific coordinator of the CETRAD. She got her Ph.D. in environmental and land economics in 2003, with research that has combined different non-market economic valuation methods to value rural landscape attributes aiming at contributing to innovative solutions for sustainable rural development by incorporating public preferences in land use policy design and evaluation. She has been involved in several international and national research projects and has been a visiting scholar at various universities, including UC Berkeley. She is an interdisciplinary researcher by background and experience, skilled with both quantitative and qualitative methods, including mixed methods combining both. Her current research topics are innovation and sustainability studies, with numerous applications to understand the individual and deliberative decision-making processes of farmers, consumers, policy-makers, and citizens toward sustainable options and how to foster sustainable development processes and sustainability transitions at the territorial scale.
