Dr. Iván Veas-González obtained a Bachelor's degree in Administration from the Universidad Católica del Norte (Chile) in 2010 and a Master's degree in Administration in 2015. Subsequently, he moved to Spain to pursue his Ph.D. in Marketing at the University of Valencia, successfully completing his doctoral studies. Iván Veas-González's research topics cover various crucial areas in the field of administration and marketing, including management, digital marketing, sustainability, innovation, service, and value. He has conducted multiple studies exploring the dynamics of digital marketing and how companies can use these tools to improve their competitiveness and sustainability in a globalized market. His interest in innovation and sustainability reflects a commitment to promoting responsible and efficient business practices that benefit not only companies but also society at large.
Dr. Oscar Ortiz-Regalado is an Agribusiness Engineer and MSc. in Business Administration at the National University of Cajamarca (UNC) in Peru. He completed his doctoral studies in Business Administration at the CENTRUM PUCP Business School of the Pontificia Universidad Católica del Perú
(PUCP), and he was a master's student in Agribusiness at the University of Buenos Aires (UBA) in Argentina. He specializes in writing scientific articles at the Autonomous University of Chile (UA) and formulating agribusiness plans at ESAN University of Peru. He has published several scientific articles. He is currently a research professor at the National University of Cajamarca, Peru. His research interests include intellectual capital, managerial ambidexterity, financial performance, and green consumption. He has served as CEO of GEOR SAC, and he is a co-owner of six family businesses dedicated to software
development, e-commerce, and mobile applications in Peru.
Dr. Nelson Carrión-Bósquez is a distinguished professional and academic with a solid background and extensive experience in marketing, corporate communication, and strategic business administration. He holds a degree in Marketing Engineering, a Master's in Corporate Communication, and a Ph.D. in Strategic Business Administration from CENTRUM Business School at the Pontifical Catholic University of Peru. Currently, Nelson Carrión-Bósquez serves as a research professor at the Universidad Católica del Norte, where he focuses his academic work on exploring and deepening the understanding of consumer behavior, with a special emphasis on green consumption. His interest in this area has significantly contributed to the knowledge and development of sustainable strategies that promote more responsible and conscious consumption among consumers.
