Li Li was born in Henan, China, in 1982. From 2000 to 2004, he studied at Henan University and received a bachelor's degree in 2004. Since 2004, he has worked at Henan Anyang Normal University. From 2008 to 2011, he studied at Nanjing Normal University and received a master's degree in 2011. In 2021, he will study at Sangmyung University. He has published 5 papers; his research scope includes communication and media marketing. Email: vvvlily@163.com.

Jong-Yoon Lee was born in South Korea in 1976. In 1991, he studied at Hankuk University of Foreign Studies and received a Bachelor of Journalism and Communication. In 2011, he joined the New York University Interactive Telecommunications Program and obtained a master's degree in multimedia interaction. In 2012, he studied at Hankuk University of Foreign Studies and received a doctorate in media management. He is currently working at Sangmyung University in South Korea as an associate professor. A total of more than 20 papers have been published. His areas of research include communication, imaging, and management.