Dr. Alex Zarifis research and teaching are on the practical applications of technology in business. Before the University of Southampton, he worked at several academic institutions including the University of Cambridge, University of Manchester and the University of Mannheim. He is currently a research affiliate of the Cambridge Center for Alternative Finance (CCAF). Dr. Alex has worked on large EU and UK funded research projects at the Karlsruhe Institute of Technology (KIT) and Loughborough University. He obtained his PhD from the University of Manchester. His research interests include trust, electronic business, artificial intelligence, blockchain, Fintech and Insurtech. He has over forty publications and his work has featured in journals, such as Computers in Human Behaviour, Information Technology and People, and Electronic Commerce Research and Internet Research.