Prof. Lisa S. McNeill is a Professor in the Department of Marketing, Otago Business School. She earned her BA, BCom (Hons) and PhD in Marketing from the University of Otago. Her research focuses on consumer behavior and consumption in the world of fashion, examining aspects of retailing, brand management, health  and sustainability in relation to this. Her recent research highlights the increasing sustainability focus of the fashion industry and explores consumer motivations to become more sustainable in their choice, use and disposal of fashion products. Other projects include testing the efficacy of different forms of labeling, sustainable packaging alternatives and consumer acceptance of sustainable products, with a health perspective. She is also a member of Food Waste Innovation, a University of Otago Research Theme which measures food waste, develops reduction strategies, applies innovative technology and works to modify producer and consumer behavior.