Jiarui Zhou received her B.S. degree in Business Administration from Beijing Forestry University, Beijing, China, in 2022. She is currently working toward her M.S. degree in Business Administration with the School of Economics and Management, Beijing Forestry University, Beijing, China. During her master's degree, her research field focused on "innovation and entrepreneurship" and "integration of the digital and real economies"

Huajing Li (Doctor of Management) is a professor and doctoral supervisor at the School of Economics and Management, Beijing Forestry University. Her main research interests include innovation and entrepreneurship management; green, low-carbon, and sustainable development; enterprise growth strategies; innovation and entrepreneurship education; etc.