Prof. Dr. Younghwan Pan is in charge of the interaction design lab at Kookmin University and is the President of UXPA (the User Experience Professional Association) in Korea. He has undertaken a large number of activities in UX design and the service design industries. He has published more than 150 papers in journals and proceeding papers and has obtained more than 30 patents in this area. He has also worked with many companies (Samsung Electronics, LG, KT, SKT, Midea, and many start-up companies, etc.) and government organizations in this area. He spent 1 year at Tsinghua University as a visiting professor. He is currently setting up UX teams at Pantech, a mobile phone manufacturer, and Samsung Electronics. He is a UX guru in both academia and the industry. His teaching disciplines include UX design, service design and his interests include VR, AI, UX design, and service design.