Xiaofang Jin is a dedicated PhD candidate at the School of Management, Universiti Sains Malaysia, with a specialization in sustainable consumption within the fashion sector. Her research meticulously examines consumer purchasing patterns, with an emphasis on sustainability initiatives in the fashion industry. She explores sustainable practices, focusing particularly on how consumers interact with recycled and upcycled garments. Xiaofang's work aims to deepen understanding and foster a transition toward more sustainable consumer behaviors in fashion. Eager to engage in partnerships that advance eco-friendly practices, Xiaofang is open to inquiries and potential collaborative projects. She can be reached at bbq6ay@gmail.com.

Professor Dr. Azizah Omar is a distinguished faculty member at the School of Management, Universiti Sains Malaysia, where she specializes in various marketing disciplines such as green marketing, web-based marketing, service marketing, telehealth, wellness management, and social marketing. Renowned for her contributions to these areas, Professor Dr. Azizah Omar is recognized as a leading scholar. Her research has been featured in prestigious international journals, including the Journal of Vacation Marketing, the Journal of Telemedicine and Telecare, and the International Journal of Accounting. Dedicated to academic collaboration, she actively seeks interactions with peers, students, and professionals who are interested in her fields of study. Professor Dr. Azizah Omar can be contacted via email at aziemar@usm.my.

Kai Fu is a PhD candidate at the School of Management, Universiti Sains Malaysia, where he focuses on environmental sustainability within the context of food practices. His research spans several key areas: sustainable consumption, behaviors of green consumers, practices in sustainable food consumption, trends in organic food, strategies for reducing food waste, and innovation in upcycled food products. Kai has made significant contributions to academic journals and is deeply engaged in sustainability initiatives. Through his work, he seeks to drive sustainable change by influencing consumer choices and industry practices toward more eco-friendly consumption patterns. For collaborations or further information about his research, contact Kai at usmkai628@gmail.com.