Author Biographies

Dr. Prakash Singh is an Assistant Professor at Saudi Electronic University, holding a Ph.D. in Marketing Management from Savit-ribai Phule Pune University, India. He has over nine years of experience in the field and has authored more than 11 research papers in prestigious journals indexed in Scopus, ABDC, and Web of Science. Dr. Singh's research interests mainly focus on E-Learning, E-Commerce, MSME, Entrepreneurship & Sustainability, Digital currency, and Consumer Behaviour. He employs a highly efficacious teaching approach incorporating Gamification, Learning By Doing, and a Case-based teaching approach to facilitate optimal student learning outcomes.
Dr. Lama Khoshaim is a committed academic focusing on research on blended learning through distance education platforms. She currently serves as the Chair of the E-commerce Department and Consultant in the Vice Presidency of Academic Affairs at the Saudi Electronic University. She holds an Interdisciplinary PhD in Information Management and Computer Science, a Master of E-commerce and Master of Economics, and a Bachelor of Administrative Science, Business Administration. Dr. Khoshaim is certified in Teaching and Learning in higher education.
Dr. Bader Nuwisser is a highly motivated and devoted assistant professor at the esteemed Saudi Electronic University's E-Commerce Department, with over a decade of experience and expertise in electronic commerce, information science, and marketing. A distinguished alumnus of the University of Strathclyde, United Kingdom, Dr. Nuwisser holds a Ph.D. in Computer Science. His profound knowledge and proficiency in his respective disciplines enable him to design and develop interactive and engaging student learning experiences. His supportive approach and practical communication skills create a conducive classroom environment that encourages student participation and growth. Dr. Nuwisser's unwavering commitment to promoting student success and ongoing professional development makes him an invaluable asset to the university community.
Dr. Ibrahim Alhassan is an accomplished Assistant Professor of Business Information Systems at Saudi Electronic University (SEU) with over 14 years of experience in the field. He specializes in data governance planning and implementation and has successfully managed numerous digital transformation projects spanning various sectors. Dr. Alhassan's diverse research interests encompass digital marketing, e-business models, digital entrepreneurship, consumer behavior, e-learning, social commerce, data governance, digital transformation, and neuromarketing. He has authored ten research papers published in prestigious journals indexed in renowned databases like Scopus, ABDC, and Web of Science, making significant contributions to academia.
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