- Article
Developing an Internationalization Strategy Using Diffusion Modeling: The Case of Greater Amberjack
- Edwin J. Nijssen,
- Machiel J. Reinders,
- Athanasios Krystallis and
- Gemma Tacken
For farmers of new fish species, market adoption is needed in order to grow a viable business. Farmers may try to sell the new species in their firms’ domestic markets, but they might also look at other markets. However, as markets are becoming...

