The paper addresses the impact of disruptive technologies on the sport ecosystem, represented by four constitutive elements: athletes, coaches, judges, and fans. In particular, the paper argues that to understand the changes introduced by Artificial Intelligence, biotechnologies, and other disruptive technologies, we have to look at this sport ecosystem as a whole and ask ethical questions related to how each of these elements—and not just the athlete—is affected by them. The paper discusses some of the real-life applications of disruptive technologies that are being currently introduced within different sports and works out their most critical aspects both in terms of positive and negative impact on the sport ecosystem as we know it.
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