Why Do We Run in a Sporting Event? A Gender Perspective through the Half-Marathon of Cordoba, Spain

: The study of participants’ motivations in sporting events is a recurring topic that provides valuable information for stakeholders interested in the event’s success. This motivation structure varies between geographies and evolves, so addressing new case studies from fresh perspectives updates and enriches the knowledge on the subject. Through a survey of 416 participants in the C ó rdoba Half-Marathon, Spain, we aim to explore the existence of new dimensions of motivation to participate in running events, as well as to analyse if there are statistically significant differences between men and women in their participation motivations and the magnitude of these differences. To this end, an Exploratory Factor Analysis (EFA) has been conducted, and the Mann–Whitney U and Hedges’ G statistics have been utilised. The results of this research complement previous studies with two new dimensions of motivation: inclusivity at various levels and the posting of images on social networks. Additionally, the leading role of female participants is evident, as they are more motivated than men to compete and surpass themselves.


Introduction
The motivation behind participation in running sports events has garnered significant attention within the scientific community.The latter has led to the development of various measurement instruments, with one of the most widely utilised being the MOMS scale (Masters et al. 1993).This scale, validated across different languages and geographical contexts such as Spain (Ruiz-Juan and Zarauz-Sancho 2011), Chile (Duclos-Bastías et al. 2021), Poland (Dybała 2013), and Indonesia (Hongwei and Resza 2021), encompasses four general categories of motivation, structured into nine specific dimensions: general health, weight concern, affiliation, recognition, competition, personal goal achievement, psychological goals, self-esteem, and sense of life.
Exploring new dimensions for participation in marathon events often stems from significant societal changes (Zach et al. 2017).As participants' demographics continuously evolve alongside societal shifts (Loughran et al. 2013), their needs and motivations are likewise influenced.The COVID-19 pandemic, for instance, prompted a re-evaluation of motivations for participation, with the addition of a safety precaution dimension alongside traditional motivations such as competition, skill improvement, socialisation, and enjoyment (Tomino and Perić 2022).
Therefore, this study aims to investigate potential new dimensions of motivation for participating in half-marathon events, specifically focusing on social media interaction and the event's inclusive nature.The research aims to address three main research questions: Research Question 1. Are social media interaction and promotion of inclusion viable dimensions of motivation for participating in half-marathon events?fosters the development of event-related tourism and event-related careers, characterised by motivation, travel preferences, spatial and temporal patterns, and event and destination selection (Getz and Andersson 2010).Consequently, an in-depth understanding of the diverse motivational dimensions is relevant for event organisers, facilitating effective sports management and leveraging the event's tourism potential.
Moreover, insights into motivation have practical implications beyond sports management.Nikolaidis and Knechtle (2018) offer helpful insights for fitness coaches, physiologists, and sports psychologists.The cross-cutting nature of motivations to participate in a marathon has also been studied in light of the COVID-19 pandemic.Thus, Rozmiarek et al. (2022) evidenced that those runners who had suffered from the disease scored higher in motivations related to health orientation, recognition, psychological coping, life meaning, and self-esteem.From the perspective of marketing and specific running electronic devices, greater motivation has also been evidenced among participants who use devices that allow them to contact other runners, even in different places (Van Hooren et al. 2020).In fact, companies managing Online Fitness Communities (OFCs) may find that customers with greater motivation for weight loss make more use of self-regulation-related features, users with social motivations make more use of options to establish and maintain contact with other users, and achievement-oriented runners use more features that address tracking their progress (Stragier et al. 2018).

Social Network Interaction
The emergence of social media has directly impacted the planning, management, dissemination, and development of marathon events (Schoenstedt and Reau 2010).Six types of motivation for posting photographs on social media have been identified: affection, attention-seeking, disclosure, habit, information exchange, and social influence (Malik et al. 2016).Moreover, evidence suggests that women are more inclined than men to share content on social media, interact with others, and use their profile pictures to express emotions (McAndrew and Jeong 2012;Madden et al. 2013).In fact, through their profiles on the social network X, formerly Twitter, female athletes challenge traditional gender roles by highlighting their sports careers in their biographies.However, they tend to visually emphasise their femininity through professional photographs, while male athletes display more images in sports contexts (Coche 2017).Furthermore, running mothers use social media to challenge traditional narratives of motherhood and build online communities that offer support and mutual empowerment (Baldwin 2023).Therefore, it is essential to acknowledge the existence of a motivational dimension related to virtual social interaction, as user-generated content during sporting events can convey different emotional tones, which could affect not only the event's reputation but also that of the host community, both positively and negatively (Kuster et al. 2024).

Participation in Events That Promote Inclusion
Traditionally, the inclusivity of certain groups in sports events has been addressed from the perspective of charity sports events.This type of event represents special occasions involving physical exertion, where participants raise funds for charitable organisations based on the activity performed (Filo et al. 2011).Indeed, such events are increasingly prevalent worldwide (Palmer 2016).Filo et al. (2009) explored three motivational factors for participating in charitable events: camaraderie, support for the charitable cause, and the physical and sporting challenge.However, increasingly, non-charitable events offer participation categories that allow for the inclusion of participants with diverse characteristics compared to the average participant (González-García et al. 2022).This inclusivity extends to various domains: individuals with disabilities, underrepresentation of participants from a gender perspective, promotion of participation across all age groups, and inclusion of different ethnic, religious, or refugee groups (Benn and Dagkas 2013;Roult et al. 2015;Doidge et al. 2020;O'brien et al. 2022;Deckman and McDonald 2023;Hiemstra and Rana 2024).However, no studies address a specific motivational dimension related to the inclusive nature of a non-charitable event.

Gender Perspectives
Furthermore, from a gender inclusion perspective, there is a pressing need to expand studies focusing on sports events to gain deeper insights into gender motivations and experiences (Fullagar and Pavlidis 2012).The latter includes addressing equity issues in female participation in physical activities, particularly given the substantial increase in female participation in marathon events in recent decades (Deluca et al. 2023).Robert et al. (2011) suggest that while gender differences in relative performance may stem from variations in competitiveness and commitment to training favouring men, the evolving refinement of female participation in such events underscores the importance of not underestimating female performance.
Apart from the sports profile, the socio-demographic profile has garnered attention from the academic community, encompassing age, marital status, and gender perspectives.Malchrowicz-Mośko et al. (2020a) found that men were more motivated to start participating in marathons due to the competitive dimension.At the same time, women were driven by factors such as affiliation, psychological coping, life meaning, and self-esteem.These findings parallel those of Nikolaidis et al. (2019), who observed a greater emphasis on men's competitive dimension and coping, self-esteem, and goal achievement dimensions among women.However, Rozmiarek et al. (2021) found no statistically significant differences based on gender or marital status among participants in various race distances, contradicting findings by Malchrowicz-Mośko and Waśkiewicz (2020) who identified marital status as influencing participants' motivation.
Larumbe-Zabala et al. ( 2019) noted that men exhibited more ambition and selfconfidence than women but tended to overestimate their capabilities.In contrast, women adjusted their outcome estimations more and perceived more outstanding social support than men, with differences attributed to varying motivations toward competition, personal identity, and gender roles and stereotypes.Deaner et al. (2015) identified gender-based motivation differences among elite athletes, with men displaying greater motivation for competition correlating with more extensive training, while women showed greater motivation for balancing sports practice with studies.This discrepancy could not be attributed to injuries or family burdens.Similarly, León-Guereño et al. (2020, 2021) found statistically significant gender and age differences in motivation but no evidence of marital status influencing motivation.Malchrowicz-Mośko et al. (2020b) expanded their study's age range and found that participants under twelve prioritised fun as their primary motivation, with socialisation scoring the lowest.
Studies on motivations for participating in running events highlight a growing interest among women, leading to increased participation.Motivation to participate in specifically female running events does not differ significantly from participation in mixed events (Eagleman 2013).Additionally, women have been reported to exhibit higher motivation scores and a greater degree of commitment and negative addiction compared to men in some studies (Ruiz-Juan and Zarauz-Sancho 2014; Zarauz-Sancho and Ruiz-Juan 2012).

Design of the Instrument
This study is based on data obtained through a questionnaire completed by participants of the 37th Córdoba Half-Marathon, held on 26 November 2023.The chosen option to collect the data was a self-administered questionnaire, a method previously used successfully in studies of active sports tourism and participation in sporting events.The questionnaire design was based on previous studies on motivation to participate in this kind of event, specifically marathons and half-marathons, as well as on running practice in general (Barrios-Duarte and Cardoso -Pérez 2002;Woratschek 2002;Ruiz-Juan and Zarauz-Sancho 2014;Malchrowicz-Mośko and Rozmiarek 2018;Malchrowicz-Mośko and Poczta 2018;Parra-Camacho et al. 2019;Stenseng et al. 2023).Because the participation of foreign runners was irrelevant, it is essential to note that the study was adapted to the Spanish context by translating and validating the questionnaire in Spanish, thus ensuring its cultural and linguistic adequacy.The translation of the questionnaire was assisted by artificial intelligence (AI), specifically ChatGPT.Moreover, this tool has been employed to improve the English translation of the manuscript crafted by the authors.
The initial questionnaire underwent several revisions.The proposed items were reviewed by a group of experts in sports tourism affiliated with the University of Córdoba.Then, the questionnaire was provided to the event organisers for their approval.Once approved, following Moore et al. (2021), a pretest with a sample of 10 individuals and a pilot study with a sample of 35 were conducted.All of them were athletic students.The objective of this previous phase was to achieve an easily understandable and efficient questionnaire.This questionnaire should be completed in a few minutes without causing respondent fatigue (Hair et al. 2020).At the same time, it had to serve the research objectives.The latter is necessary to achieve reliable, quality results and mitigate the risk of problems arising during data collection (Moore et al. 2021).
The final version of the questionnaire consisted of two sections.In the first one, items corresponding to different motivation dimensions found in the reference scientific literature were included.These items were adapted to the specific characteristics of the event and the research objectives.Exploratory items inspired by studies on inclusive sports events (Darcy et al. 2017) and social network behaviour (Sheldon and Bryant 2016) were also included in the questionnaire.Following Hair et al. (2020), a 7-point Likert scale was chosen, which provides more precise and nuanced results than a 5-point scale.Additionally, it is an odd scale, making the central measure easily identifiable compared to 10-point Likert scale.The 7-point Likert scale has been previously used successfully in studies on motivations to participate in running events (Koronios et al. 2018;Malchrowicz-Mośko et al. 2020a), as well as to specifically study motivations to participate in sports events held in the province of Córdoba (Ortega- Pérez et al. 2023;Ramos-Ruiz et al. 2023).Table 1 shows the 22 items of the first section of the questionnaire.

MOT03
To be proud to finish the race.

MOT04
The emotions it produces in me.

MOT05
Escape from the daily routine.

MOT06
I am motivated by the fact that it is an inclusive event.To obtain an optimal result based on my preparation.

MOT15
Winning the competition.

MOT16
Meet people with like-minded sports interests.

MOT17
Socialise before, during, or after the event.

MOT18
Being able to talk to my friends or family about this event as time goes on.

MOT19
To make others proud of me.The second section included items related to socio-demographic profile: gender, age, level of education, professional category, and income level.This information has been collected in other studies on participation in sports events (León-Guereño et al. 2020;Qiu et al. 2020;Pereira et al. 2021;Thuany et al. 2021;Avello-Viveros et al. 2022).

Sampling and Data Collection
Data collection was carried out as follows.Initially, a contact and questionnaire distribution phase was conducted with the entire population.After the registration deadline, the event organiser emailed the questionnaire to all participants.The email specified that it was a study for exclusively academic purposes, and participation was voluntary and anonymous.Then, a reinforcement phase was conducted.Four volunteers accompanied the event staff during the bib distribution in this phase.They delivered a QR code-printed card to each participant so they could access the questionnaire.This ensured that the sample corresponded exclusively to event participants, who were informed that the voluntary and anonymous study was conducted for academic purposes.From a total population of 6327 registered participants, 416 completed questionnaires were obtained (80.53% male, 19.47% female).The latter means that for a confidence level of 95%, the estimated margin of error is 4.65%, demonstrating reliability in the data.However, this process could have been affected by two potential biases: the self-selection bias, where participants may differ in characteristics or experiences from those who choose not to participate, and the response bias, which may arise when participants who respond to the questionnaire have different opinions or experiences from those who choose not to participate.

Data Processing
For the data processing, SPSS Statistics v28.0 software was utilised.The data processing consisted of two phases.In the first phase, tasks were carried out to confirm the reliability of the data and determine the statistical techniques to be used.In the second phase, the data were processed using the statistical methods determined in the first phase to subsequently analyse the results.This second phase consisted, in turn, of two stages.

First Phase: Scale Reliability Analysis and Technique Determination
Cronbach's Alpha (Cronbach 1951) was employed to confirm the internal consistency of the data and, thus, the scale's reliability.The resulting value was 0.887, exceeding the values indicated by reference authors (Nunnally and Bernstein 1994), thus confirming the scale's reliability.Additionally, to analyse the data distribution, the sample size was taken into consideration.Since the database comprised more than 50 cases, the use of the Shapiro-Wilk test (Shapiro and Wilk 1965) was rejected, and the Kolmogorov-Smirnov test (Kolmogorov 1933;Smirnov 1948) was chosen instead.All items yielded a p-value below 0.05, confirming that the data distribution did not correspond to a normal distribution.Therefore, it was determined that the study should proceed through non-parametric tests.

Second Phase: Database Processing
This second phase consisted of two stages, each corresponding to the research objectives.Only the questionnaire section, including motivation items on a 7-point Likert scale, was considered for the first stage.In this first stage, an Exploratory Factor Analysis (EFA) was conducted to verify whether respondents' answers were structured in such a way that dimensions of motivation identified in the previously existing scientific literature, as well as dimensions of motivation intended to be explored in this research, could be identified.EFA is a proper statistical technique for exploring and validating the underlying structure of motivations, allowing for the identification of emerging patterns (Kahn 2006;Pérez and Medrano 2010).The requirements established by Tabachnick and Fidell (2001) regarding sample size were met, as there were more than 300 cases.Moreover, since the number of items was 22, Nunnally and Bernstein (1994)'s criterion recommended exceeding more than ten cases per item.This technique has been successfully used in previous studies on the motivations and behaviour of participants in sports events (Kruger et al. 2016;León-Quismondo et al. 2023;Cannella et al. 2023).For analysis validation, it was considered that the Kaiser-Meyer-Olkin (KMO) index should yield a value above 0.7 to be considered acceptable (Hair et al. 1999).The KMO index evaluates the suitability of the data for factorial analysis (Comrey and Lee 1992;Pérez and Medrano 2010).The significance level should be below 0.05 (Everitt and Wykes 2001).Only dimensions with an eigenvalue greater than 1 were considered valid, indicating that the dimension explains more variance than would be expected by chance (Kaiser 1960;Kahn 2006).Additionally, only dimensions that grouped at least three items with a loading of not less than 0.4 (Glutting 2002) were considered valid to ensure a strong relationship between the items and the underlying dimension representing that factor.It was intended that the model explain at least 50% of the total accumulated variance (Merenda 1997).If there were items that did not meet these conditions, they were excluded from the study.The study was repeated using only the items that met the previously established conditions.The Cronbach's Alpha of the new scale, as well as the resulting factors, was rechecked.Likewise, the new percentage of total explained variance was compared with the previous one to confirm improvement with the new structure.
For the second stage of the study, both sections of the questionnaire were considered.In the second section of the questionnaire, the first question was considered the independent variable and corresponded to the respondent's gender.There were three options: male, female, and non-binary.However, no participants chose the last option.Therefore, the selected non-parametric test to carry out the study was the Mann-Whitney U test (Mann and Whitney 1947), as the sample was divided by gender into two independent subgroups, males and females.The Mann-Whitney U statistic has been successfully used for the same purpose in previous studies on sports events (Manzano-Sánchez et al. 2020;Simplício-Barreto et al. 2021;Renfree and West 2021).A null hypothesis was established for each item, consistent with no differences between males and females.All null hypotheses for which a p-value below 0.05 was obtained were rejected, thus confirming that for that item, statistically significant differences existed from the perspective of participants' gender.
Following Wilkinson and Task Force (1999)'s recommendations, once the items for which statistically significant differences existed from the perspective of gender were identified, an analysis of the magnitude of these differences was conducted using the Hedges' G statistic (Hedges 1981), to determine the extent of these differences.This statistic was chosen instead of Cohen's D, as both subgroups' sample sizes differed (Perdices 2017).This statistic allows for estimating the magnitude of the differences through its value.Thus, statistically significant differences of small magnitude start from values of 0.2, medium from 0.5, and large from 0.8 points.The Hedges' G statistic has traditionally been used successfully in medicine and psychology (You et al. 2011;Heintz et al. 2019;Martín-María et al. 2023).In the tourism (Garcês et al. 2020) or sports (Barrenetxea-García 2020) fields, its use is still scarce, as most research studies that examine statistically significant differences in motivations of sports tourists or practitioners conclude by confirming the existence of these differences.However, they do not delve into them.Therefore, one of the contributions of this study is to provide further insight into this area.
Lastly, a power analysis was conducted.The usefulness of this analysis lies in determining the validity of the findings (Cárdenas-Castro and Arancibia-Martín 2014), with values ranging from 0 to 1, where those closer to 0 are unreliable, and those closer to 1 are entirely reliable.

Results
In the 37th Córdoba Half-Marathon, 6327 runners participated.The collected sample consisted of 416 questionnaires, so with a confidence level of 95%, the sampling error is, for informative purposes, 4.65%.Therefore, the sample is reliable.Table 2 presents the socio-demographic profile information of the surveyed participants.These data reveal that the profile of the average participant corresponds to a man of approximately 43 years old, with university education, whose profession does not require being in good physical shape, and a medium income level.Additionally, the statisticaldescriptive results of each item in the first section of the questionnaire are shown in Table 3. Items MOT01, MOT03, and MOT09 offer very high scores, with values that exceed 6.5 in some cases.The latter suggests that participants are highly motivated by the pleasure of practising the sport, feeling proud upon completing the race, and the participation of runners of all ages.Other items, MOT02, MOT04, and MOT14, also show relatively high average scores, indicating a high motivation related to maintaining or improving physical condition, the emotions generated by the event, and achieving an optimal result based on preparation.The scores of items MOT16, MOT17, and MOT18 suggest moderate motivation in terms of socialisation before, during, or after the event and the possibility of talking with friends or family about the event over time.Items MOT15, MOT19, MOT20, MOT21, and MOT22 show lower average scores, indicating less motivation.These elements are related to winning the competition, making others proud, posting on social media, and interacting on social networks.The latter suggests that competition and external recognition are not the primary motivations for participants.The data on dispersion, skewness, and kurtosis indicate the need for further analysis to determine the underlying structure of motivations.
The analyses and results before the Exploratory Factor Analysis (EFA) were as follows.The Cronbach's Alpha of the entire scale yielded a value of 0.887.This value is above the reference value of 0.7 for determining the scale's reliability.The Kaiser-Meyer-Olkin measure (KMO) obtained a result of 0.872, exceeding the recommended value of 0.6.Bartlett's sphericity test determined statistical significance, indicating the existence of an internal structure.The Varimax orthogonal rotation method was used to maximise factor loading with Kaiser normalisation.The extraction method used was maximum likelihood.As a result, five factors with eigenvalues greater than 1 were obtained.Once the loadings were summed, the percentage of total variance explained by these factors was 55.28%.The Chi-square value for this first analysis was 338.475, indicating statistical significance, and thus considered appropriate for goodness of fit.
The rotated factor matrix was analysed initially, confirming that all factors contained at least one grouping of three items and that each item with a loading substantially greater than 0.4 was linked to a single factor.However, upon checking the loadings, it was observed that items MOT02, MOT05, MOT10, MOT14, and MOT19 did not meet the adjustment and minimum required loading criteria, so they were systematically removed from the scale until all formal study requirements were met.The final scale consisted of a total of 17 items.Table 4 shows the results of the second EFA with the new scale.There is evidence of an improvement in the explanation of the total explained variance, which increases from 55.28% to 62.37%.The underlying structure of five factors is maintained.However, when adding the squared loadings of the rotation, each factor exceeds 10% of the explained variance.In fact, the following results are obtained.The KMO measure is 0.848, above 0.6; the sphericity test shows statistical significance; the goodness of fit test yields a Chi-square value of 87.622 points and statistical significance.
All items meet the requirements and conditions stipulated in the study.Each item is linked to a single factor with a substantially higher minimum loading than 0.4, and each factor consists of at least three items.Considering the nature of each item, the underlying structure of motivation describes the following dimensions of motivation.These results address Research Question 1.
The rotated component matrix is shown in Table 5 and it is composed by the following factors and items.Factor 1 (F1) corresponds to a dimension of motivation related to participation in inclusive events: MOT07, I am motivated by it being an event accessible to people with disabilities; MOT06, I am motivated by it being an inclusive event; MOT08, I am motivated by it promoting gender equality; MOT09, I am motivated by runners of all ages participating.Together, these items explain 16.941% of the total variance of motivation.This factor has been labelled the inclusive dimension.Factor 2 (F2) corresponds to a dimension of motivation related to social media interaction: MOT20, I want to post photos or videos on my social networks; MOT21, I want to receive "likes" and "thumbs up" on the photos or videos I post; MOT22, I want to interact on my social networks because of the Half Marathon.The grouping of these items explains 14.644% of the total variance of motivation.This factor has been labelled the virtual interaction dimension.Factor 3 (F3) corresponds to a dimension of motivation related to social interaction regarding the event: MOT17, socialise before, during, or after the event; MOT16, meet people with similar sports interests; MOT18, be able to talk to my friends or family about this event over time.This factor explains 10.342% of the total variance of motivation.This factor has been labelled the socialisation dimension.Factor 4 (F4) corresponds to a dimension of motivation related to sports practice and the individual positive reaction that this practice provokes in the individual: MOT04, the emotions it produces in me; MOT03, feeling proud to finish the race; MOT01, feeling the pleasure of practising this sport.Together, this factor explains 10.342% of the total variance of motivation.This factor has been labelled the sports hedonism dimension.Factor 5 (F5) corresponds to a dimension related to sports practice and the results obtained due to participation and in comparison with other participants: MOT12, I want to be better than other participants; MOT15, winning the competition; MOT13, competing with fellow members of my athletics club; MOT11, I want to improve my personal best.This factor explains 10.101% of the total variance of motivation.This factor has been labelled the competitive dimension.After determining the five factors that describe the underlying structure revealed by this study, a reliability analysis of the scale for each of these factors and the total scale is conducted.This information is summarised in Table 6.After analysing the underlying structure of the motivation dimensions for the entire sample, the existence of statistically significant differences from a gender perspective was tested for each item using the Mann-Whitney U statistic.Additionally, the extent of these differences and the representativeness of the results based on statistical power were estimated.Differences were found in eight out of the seventeen items.These findings address Research Question 2.
The extent of all differences has been calculated and falls within the moderate range, ranging from small to medium.In all these items, the average score was higher for women than men.The data reveal differences in all motivation dimensions except for the socialisation dimension.The latter implies that both men and women feel the same intensity in motivation to share the experience with others, interact with people with similar interests, and be able to talk about this event in the future.
The dimension for which the most significant differences are made is the inclusive one.In this regard, it is the only motivation dimension for which differences are found in all items.Women score higher than men on items related to the inclusive nature of the competition, especially item MOT08, which is related to gender inclusivity.From the perspective of the virtual dimension, women are more motivated to post photos and videos related to their participation in the event on their social networks.Regarding the dimension of sporting hedonism, women show greater motivation to participate due to the emotions it brings them.In fact, this difference offers the highest statistical power.Finally, regarding the sports-competitive dimension, there are statistically significant differences favouring women over men, moderately regarding winning the competition, and mainly in surpassing their record, demonstrating a greater willingness to surpass themselves than men.These results, presented in Table 7, respond to Research Question 3.

Discussion
This research offers a new perspective on the motivation to participate in half-marathon sports events.The MOMS scale (Masters et al. 1993) has been tested in various running events held in different geographies and types of races (Ruiz-Juan and Zarauz-Sancho 2011;Duclos-Bastías et al. 2021;Dybała 2013;Hongwei and Resza 2021).In addition to validating it, other studies have modified it to explore new dimensions of motivation (Ridinger et al. 2012;Zach et al. 2017).Similarly, other authors have based their motivation study on other instruments (Bell and Stephenson 2014;Parra-Camacho et al. 2019).While Bell and Stephenson (2014) generally address altruistic motivation to participate in an event, this study offers a new dimension of motivation based on being part of a regular half-marathon event, specifically inclusive from the perspective of gender equality, people with disabilities, as well as people of all ages.Previous studies have shown that the structure of motivation to participate in specifically female events or in mixed events is similar (Eagleman 2013).This study's results align with previous research conducted in Spain, where, generally, women offered higher motivation scores than men (Zarauz-Sancho and Ruiz-Juan 2012; Ruiz-Juan and Zarauz-Sancho 2014).Additionally, this study shows that women score higher in motivation related to competition than men, especially in surpassing their personal best.Furthermore, although, in some studies, no differences have been found between men and women (Rozmiarek et al. 2021), generally speaking, there is a wealth of conclusions indicating that within the structure of motivation, there are differences where men show greater motivation for competition and women for socialisation (Doppelmayr and Molkenthin 2004;Deaner et al. 2015;Larumbe-Zabala et al. 2019;Malchrowicz-Mośko et al. 2020a).
Regarding socialisation, other studies have shown runners' interest in sharing their experience through electronic devices (Van Hooren et al. 2020) and even being in contact with other runners through specific online communities (Stragier et al. 2018).The results of this study indicate that social interaction through social networks is the second dimension of motivation that explains the highest percentage of variance.Furthermore, women show higher motivation than men to share images of their participation in the event on their profiles.
The rest of the motivations evidenced by this study coincide with the findings of other recent research conducted in various types of races and different geographies (Duclos-Bastías et al. 2021;Hongwei and Resza 2021;Pereira et al. 2021).
The findings of this study can be attributed to several factors inherent to half-marathon events and the broader socio-cultural context.The emphasis on socialisation and community engagement may stem from the inclusive and supportive environment fostered by these events, where participants often form lasting connections with fellow runners and derive motivation from shared experiences.Additionally, the prevalence of personal achievement and goal-setting motivations may reflect the intrinsic satisfaction derived from pushing one's limits and achieving individual milestones.The inclusive nature of half-marathon events, which welcome participants of diverse backgrounds and abilities, likely contributes to the camaraderie and mutual support observed among participants.Moreover, the observed gender differences in motivation may be influenced by societal norms and expectations regarding competitiveness and social interaction.While men may be socialised to prioritise competition and performance, women may place greater value on social connections and support networks.Overall, the convergence of these factors underscores the complex interplay between individual motivations, social dynamics, and event characteristics in shaping participants' experiences and motivations in halfmarathon events.
Furthermore, the results of this study indicate that women are more motivated than men to post photos on social networks on the occasion of their participation in the halfmarathon.The latter is consistent with the findings of McAndrew and Jeong (2012) and Madden et al. (2013).In addition, these authors stated that the emotional charge of motivation took precedence over the competitive one, as shown by the research results for the dimension of sports hedonism.In fact, the point that matches both dimensions provided by this study, virtual social interaction and sports hedonism, coincides with the female behaviour explained by Baldwin (2023) about the creation of online communities of support and female empowerment.This empowerment is linked, at the same time, to the motivation to participate in events that promote inclusion, also found and provided by this research.

Conclusions
The findings of this study provide significant insights into the evolving landscape of gender dynamics within sports racing events, particularly in the context of half-marathon participation.Despite the socio-demographic profile of participants in running events reflecting a higher male presence, this study provides further evidence of the social changes occurring in gender dynamics, specifically in participation in sports racing events.The scores offered by women in motivation dimensions related to competition, self-improvement, and posting images on social media demonstrate a shift that breaks gender stereotypes and previous behaviours of women in such events.Increasingly, women are gaining prominence in sports on their own merits, and the results of this study are a testament to that.Organisers of these events will also find valuable insights in these results to address the needs and motivations of female runners.
Moreover, a deeper understanding of these motivations for participating in sports racing events provides valuable information for sports psychologists, coaches, and athletic clubs.Furthermore, the results related to motivation for posting images on social media can be addressed by social media managers and event communication managers by giving greater online visibility to women and people of all ages and with disabilities.The latter will help address the motivations of all runners, specifically female participants.In addition, extending these ideas, the organising body is encouraged to implement a series of strategic initiatives.Firstly, developing inclusive training and support programs tailored to address runners' competitive and social needs will provide valuable training and support opportunities for participants across all proficiency levels and abilities.
Furthermore, nurturing the formation of communities and support networks within the event framework will cultivate a stronger sense of camaraderie and belonging among participants, serving as a platform for exchanging experiences and motivations.Additionally, offering customisable options in event activities and services, such as mixed-race categories and accommodations for individuals with disabilities, will underscore the event's commitment to embracing diversity and ensuring an inclusive experience for all attendees.Enhancing visibility across social media platforms, particularly by highlighting runners of varying ages and abilities, will deepen engagement and foster community among participants.Lastly, continuous monitoring and evaluation of participant feedback will enable the organising entity to identify areas for enhancement and refine strategies, thereby ensuring the sustained success and inclusivity of the event in the long term.
This research is limited by the absence of previous reference studies for the same event, so it would be necessary to repeat the study in the next edition to compare trends in the participation of female runners, as well as the evolution in motivations.Additionally, the use of other methodologies to corroborate the results obtained, such as an Artificial Neural Network (ANN) of the Multilayer Perceptron (MLP) type, is suggested.Furthermore, it is proposed to deepen the research by conducting a study using a Partial Least Squares Structural Equation Modeling (PLS-SEM) to estimate the predictive nature of motivations and satisfaction on participants' future intentions, event loyalty, and destination loyalty.
MOT20I want to post photos or videos on my social media.Getz and Andersson (2010); Stragier et al. (2018); Van Hooren et al. (2020); Sheldon and Bryant (2016) MOT21 I want to receive likes on the photos or videos I post.MOT22 I want to interact on my social networks on the occasion of the Half Marathon.

Table 1 .
Instrument used in research: 22 items.

Table 2 .
Socio-demographic profile of participants.

Table 6 .
Cronbach's Alpha of each factor.

Table 7 .
Differences by gender, effect size, and statistical power.