Next Article in Journal
Evaluating the Cost of Failure Risk: A Case Study of the Kang-Wei-Kou Stream Diversion Project
Previous Article in Journal
Multi-Criteria Analysis of the “Lake Baikal—Irkutsk Reservoir” Operating Modes in a Changing Climate: Reliability, Resilience, Vulnerability
Review

Effective Communication for Water Resilient Communities: A Conceptual Framework

1
Faculty of Computing, Engineering and the Built Environment, Birmingham City University, Birmingham B4 7XG, UK
2
Faculty of Science and Engineering, University of Wolverhampton, Wolverhampton WV1 1NA, UK
3
Faculty of Business, Law and Social Sciences, Birmingham City University, Birmingham B4 7BD, UK
*
Author to whom correspondence should be addressed.
Academic Editors: Layla Ben Ayed, Eleni Golomazou, Panagiotis Karanis, Patrick Scheid, Ourania Tzoraki, Anna Lass and Muhammad Shahid Iqbal
Water 2021, 13(20), 2880; https://doi.org/10.3390/w13202880
Received: 16 September 2021 / Revised: 9 October 2021 / Accepted: 10 October 2021 / Published: 14 October 2021
(This article belongs to the Topic Emerging Solutions for Water, Sanitation and Hygiene)
Communication campaigns to promote the importance of water as a vital but limited resource have evolved in many ways. Nowadays, the resources, techniques and skills to deliver effective communication campaigns are far greater than ever before. Over the past decades, there has been a significant body of research towards improving water conservation campaign communication but with limited success in promoting more resilient behaviours on behalf of water consumers. While the media and technology have rapidly evolved and awareness among consumers may have increased, this has not been sufficient to make the communication effective in changing behaviour. Communications to promote resilience among consumers need to reach a wide audience, capture audiences’ attention, build awareness and motivate water consumers to consume water sustainably. This represents a subject in need of further theoretical and conceptual investigation. This research reviews various approaches to effective communication and through a synthesis of the concepts aims to present a new, socio-psychological water conservation conceptual framework. The present conceptual framework integrates emotional appeal, for use on social media platforms and in order to foster more water resilient communities. This framework represents a potentially major contribution in providing guidelines for water sectors to deliver effective video communications on social media platforms. View Full-Text
Keywords: effective communication; water conservation campaigns; marketing communication; social media communication; water-resilient communities; theory of planned behaviour; elaboration likelihood model; emotional marketing effective communication; water conservation campaigns; marketing communication; social media communication; water-resilient communities; theory of planned behaviour; elaboration likelihood model; emotional marketing
Show Figures

Figure 1

MDPI and ACS Style

Abu Bakar, M.F.; Wu, W.; Proverbs, D.; Mavritsaki, E. Effective Communication for Water Resilient Communities: A Conceptual Framework. Water 2021, 13, 2880. https://doi.org/10.3390/w13202880

AMA Style

Abu Bakar MF, Wu W, Proverbs D, Mavritsaki E. Effective Communication for Water Resilient Communities: A Conceptual Framework. Water. 2021; 13(20):2880. https://doi.org/10.3390/w13202880

Chicago/Turabian Style

Abu Bakar, Mohammad F., Wenyan Wu, David Proverbs, and Eirini Mavritsaki. 2021. "Effective Communication for Water Resilient Communities: A Conceptual Framework" Water 13, no. 20: 2880. https://doi.org/10.3390/w13202880

Find Other Styles
Note that from the first issue of 2016, MDPI journals use article numbers instead of page numbers. See further details here.

Article Access Map by Country/Region

1
Back to TopTop