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Sustainability 2016, 8(10), 1014;

Environmental Proactivity and Environmental and Economic Performance: Evidence from the Winery Sector

Department of Business Science, University of Castillla-La Mancha, ESII, Paseo de los Estudiantes s/n, Albacete 02006, Spain
Author to whom correspondence should be addressed.
Academic Editor: Beatriz Junquera
Received: 29 June 2016 / Revised: 28 September 2016 / Accepted: 8 October 2016 / Published: 13 October 2016
(This article belongs to the Special Issue Eco-innovation and Competitiveness)
PDF [684 KB, uploaded 13 October 2016]


Environmental sustainability in the winery sector is receiving increased attention from governments, environmental groups, and consumers. The aim of this study is to explore the relationship between the degree of proactivity of a firm’s environmental strategies and its business performance. The novelty of this research work lies in its definition of business performance, which includes business environmental performance in terms of reducing the firm’s environmental impacts and eco-efficiency in the use of resources such as water, energy, and raw materials, in addition to its economic performance. A model is proposed and tested using a sample of 312 Spanish wineries. Data were analysed using partial least squares path modelling (PLS-PM). The fitness and robustness of the structural model proved adequate. The results indicate positive correlation of environmental proactivity with economic and environmental performance. Although environmental proactivity improves business performance, it has a greater impact on reducing environmental impacts and improving eco-efficiency. View Full-Text
Keywords: environmental proactivity; business performance; eco-efficiency; winery sector environmental proactivity; business performance; eco-efficiency; winery sector

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Barba-Sánchez, V.; Atienza-Sahuquillo, C. Environmental Proactivity and Environmental and Economic Performance: Evidence from the Winery Sector. Sustainability 2016, 8, 1014.

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