The Reporting and Sustainable Business Marketing
1
Department of Accounting and Audit, Faculty of Accounting and Management Information Systems, The Bucharest University of Economic Studies, 6 PiaţaRomană, District 1, Bucharest 010374, Romania
2
Department of Management, Faculty of Management, The Bucharest University of Economic Studies, 6 PiaţaRomană, District 1, Bucharest 010374, Romania
3
Department of Modern Languages, “Carol Davila” University of Medicine and Pharmacy, 8 Bld. Eroii Sanitari, Bucharest 050474, Romania
*
Author to whom correspondence should be addressed.
†
These authors contributed equally to this work.
Academic Editor: Giuseppe Ioppolo
Sustainability 2016, 8(1), 23; https://doi.org/10.3390/su8010023
Received: 19 September 2015 / Revised: 11 December 2015 / Accepted: 21 December 2015 / Published: 29 December 2015
(This article belongs to the Section Economic and Business Aspects of Sustainability)
Companies have to communicate to be noticed on the market, to promote their services and products, and to give assurances that they are a credible partner in the relationship with stakeholders. In this article, starting from the importance of marketing communication in business, an index of sustainability communication was created for the companies listed on the Bucharest Stock Exchange for the period 2008–2009, during the financial crisis, seeking to show the awareness of the difficult moment and the use of communication. Then, based on the relevance of accounting information model, we study the relationship between the index of sustainability communication and the share price, basically its influence on the future performance of the company. The regression analysis emphasizes the positive influence of the index of sustainability communication on the share price.
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Keywords:
sustainable development; sustainability communication; marketing campaign; accounting and financial reporting
This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited
MDPI and ACS Style
Jianu, I.; Ţurlea, C.; Guşatu, I. The Reporting and Sustainable Business Marketing. Sustainability 2016, 8, 23. https://doi.org/10.3390/su8010023
AMA Style
Jianu I, Ţurlea C, Guşatu I. The Reporting and Sustainable Business Marketing. Sustainability. 2016; 8(1):23. https://doi.org/10.3390/su8010023
Chicago/Turabian StyleJianu, Ionel, Carmen Ţurlea, and Ionela Guşatu. 2016. "The Reporting and Sustainable Business Marketing" Sustainability 8, no. 1: 23. https://doi.org/10.3390/su8010023
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