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Journal: Sustainability, 2025
Volume: 17
Number: 10721

Article: Can Virtual Influencers Drive Online Consumer Behavior? An Applied Examination of ELM Model Investigating the Marketing Effects of Virtual Influencers
Authors: by Wei-Kuo Tseng and Chueh-Chu Ou
Link: https://www.mdpi.com/2071-1050/17/23/10721

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