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Journal: Sustainability, 2025
Volume: 17
Number: 10721
Article:
Can Virtual Influencers Drive Online Consumer Behavior? An Applied Examination of ELM Model Investigating the Marketing Effects of Virtual Influencers
Authors:
by
Wei-Kuo Tseng and Chueh-Chu Ou
Link:
https://www.mdpi.com/2071-1050/17/23/10721
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