- Article
Pursuing Long-Term Business Performance: Investigating the Effects of Financial and Technological Factors on Digital Adoption to Leverage SME Performance and Business Sustainability—Evidence from Indonesian SMEs in the Traditional Market
- Florentina Kurniasari,
- Elissa Dwi Lestari and
- Hendy Tannady
The traditional market holds a pivotal role in Indonesia’s economy because it is the main contributor to national retail grocery transactions. Nevertheless, competition with modern markets and retailers makes their competitiveness lessened. Fro...

