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Article

CSR Statements in International and Czech Luxury Fashion Industry at the Onset and during the COVID-19 Pandemic—Slowing Down the Fast Fashion Business?

Department of International Business, Metropolitan University Prague, 100 00 Prague, Czech Republic
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Academic Editor: Sebastian Kot
Sustainability 2021, 13(7), 3715; https://doi.org/10.3390/su13073715
Received: 4 March 2021 / Revised: 10 March 2021 / Accepted: 19 March 2021 / Published: 26 March 2021
COVID-19 leads to a reinforced need to address sustainability at the economic, environmental, and social pillars, and the six categories of Corporate Social Responsibility (CSR) of businesses, that is, their self-commitment to integrate sustainability in their policies and strategies and to become more effective and efficient. Luxury fashion businesses refer heavily but not identically, to their CSR, by formally issuing CSR reports and Codes of Ethics, and informally voicing their pro-CSR statements. Then, the COVID-19 pandemic hit and brought important changes. This burning issue translates into three objectives in this paper—assessing the CSR statements of International and Czech Luxury Fashion Industry businesses (i) at the onset of the COVID-19 pandemic, (ii) during the COVID-19 pandemic, and (iii) identifying new trends. To address them, a holistic and interdisciplinary case study exploration was performed entailing 10 International Luxury Fashion businesses and 10 Czech Luxury Fashion businesses. The resulting data were explored via Meta-Analysis and content analysis, teleological interpretations, etc. The critical and comparative review revealed six interesting trends indicating a shift in perception of sustainability and CSR caused by COVID-19. The review offers propositions for how the COVID-19 threats could become an opportunity for rebuilding this industry. View Full-Text
Keywords: corporate social responsibility (CSR); COVID-19; luxury fashion industry; sustainability corporate social responsibility (CSR); COVID-19; luxury fashion industry; sustainability
MDPI and ACS Style

Pelikánová, R.M.; Němečková, T.; MacGregor, R.K. CSR Statements in International and Czech Luxury Fashion Industry at the Onset and during the COVID-19 Pandemic—Slowing Down the Fast Fashion Business? Sustainability 2021, 13, 3715. https://doi.org/10.3390/su13073715

AMA Style

Pelikánová RM, Němečková T, MacGregor RK. CSR Statements in International and Czech Luxury Fashion Industry at the Onset and during the COVID-19 Pandemic—Slowing Down the Fast Fashion Business? Sustainability. 2021; 13(7):3715. https://doi.org/10.3390/su13073715

Chicago/Turabian Style

Pelikánová, Radka M., Tereza Němečková, and Robert K. MacGregor 2021. "CSR Statements in International and Czech Luxury Fashion Industry at the Onset and during the COVID-19 Pandemic—Slowing Down the Fast Fashion Business?" Sustainability 13, no. 7: 3715. https://doi.org/10.3390/su13073715

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