Emotional Intelligence, Knowledge Management Processes and Creative Performance: Modelling the Mediating Role of Self-Directed Learning in Higher Education

Grounded on the Knowledge Based View (KBV), this study examines the effects of a knowledge management enabler (Emotional Intelligence) on knowledge management processes (KMPs) in research universities. It investigates the direct effect of KMPs on creative performance. This study further examines the mediating role of Self-directed Learning in a relationship between KMPs and creative performance. This study used a sample frame of 248 academic and administrative personnel from Higher Education Institutions (HEIs) in Pakistan. The relationships were tested through a partial least squares structural equation modelling method. The results reveal that Emotional Intelligence (EI) as an enabler has a positive and significant impact on KMPs. However, a direct relation between self-directed learning and creative performance is insignificant. Also, established associations were found to be positive and significant. This study’s findings validate the academic experience of EI and suggest how academics and administrators of HEIs can value KMPs and the self-directed learning that strengthens creative performance. With the increased importance of EI and KMPs in HEIs, there is a lack of studies investigating the relationship between EI, KMPs and creative performance. This study empirically examines the interface of EI, KMPs and creative performance in HEI’s and enriches the existing literature by exploring the mediating role of self-directed learning.


Introduction
HEIs are challenged to serve beyond the traditional academic compulsions, including but not limited to existing professionals' interactions and their diverse experiences of institutional life [1]. There is imprecision in HEIs when differentiating between the personnel's goals relating to cognition, affectivity and practicality. Therefore, HEIs maintain their survival via knowledge creation and thus transferring it to the masses [2] while inducing HEIs professionals to reshape the challenging future with their emotional composure, self-directed learning and creative performance [3]. This study is further based on the following literary logic.
Firstly, EI's recent surge convinced the researchers across the fields of life to investigate this concept [4], including a probe into the educational professionals i.e., academics and administrative personnel in Pakistan [5]. EI is an ability that enables individuals to be aware of their emotional power and to control it as a connecting strength [6]. Therefore, the educational sector still needs researchers to study EI substantially [7] in order to convince educational professionals to comprehend how EI can assist in the handling of challenging situations [8], especially in Pakistan [9]. Similarly, EI helps educational professionals to both implementation of KMPs and the rigorous evaluation of ascribed processes, with extended cooperation among educational institutes [32]. HEIs personnel go through numerous activities, from taking lectures to realizing administrative assignments, in order to meet the demand for HEIs to scrutinize a well-crafted KMP with self-directed learning projects for better performance [30]. Furthermore, self-directed learning seeks well-balanced KMPs in HEIs that take account of the following: identification and rectification of the issues on a prioritized basis for desired results, planned formulation for practical endurance in line with ascribed objectives, implementation of these formulated plans and utilization of the whole process, should the same issue arises again [33]. Furthermore, Veer Ramjeawon and Rowley [11] charged future researchers to investigate the KMPs in developing countries in relation to personnel's learning capabilities in HEIs.
Fifthly, creative performance concentrates on interactive dealings amongst partners inside a community to ensure their persuasiveness compared to competitors [23]. HEIs, therefore, are stimulating their professionals to ensure their effective survival within the ever more challenging future [34]. Shalley, Gilson [35] maintained that vigorous professional obligations argue for creative problem-solving, hence, compelling personnel to align with self-directed learning in order to remain innovative [36]. Learner characteristics act as a mediator between the situational factors and incumbents' behavioural engagements [37]. Hence, creative performance depends on self-directed learning [30]. Furthermore, Greene, Freed [34] ask future researchers to probe creative performance through self-directed learning in HEIs. Moreover, creative self-efficacy and leadership/supervisor support are meant to be the originators of creative performance [24,25]. Hence, both are taken as the precursors of creative performance on the recommendations of Thundiyil, Chiaburu [38] and Mathisen [39], respectively.
Lastly, Pakistan's Islamic Republic is eager to transmute itself into a regional knowledge centre for higher education to ensure its economic survival [40]. According to the Ministry of Education 2017-18, the educational system in Pakistan is comprised of 3.8 thousand institutes and 1.726 million teachers who educate 48.062 million students [41]. Moreover, according to the 2018 survey of HEIs, the total number of schools in Pakistan reached 0.194 thousand, teachers' strength reached 56.9 thousand and the gross student enrolment rate totalled 1.576 million compared to 1.463 million in the year 2017 [42]. Moreover, Pakistan HEIs' personnel are challenged to improve their professional performance in order to achieve better educational transformation [43]. However, despite the supposed professional deficiency, possibly due to the challenging work scenarios of these academics, Pakistan's educational professionals are credited with being emotionally intelligent [9].
KM culture in Pakistan HEIs is still in the infancy stage compared to other sectors, i.e., business, information technology (IT) and non-governmental organizations (NGOs) in developed countries such as the USA, Europe and Finland [44]. Developed countries, i.e., the USA and Europe, rigorously implement and support KM in HEIs [45]. However, as a developing nation, Pakistan is still in the early stages of adopting and developing KM culture in HEIs [3]. Likewise, China is backing KM culture in HEIs [46]. Other developing countries in regions such as Iran are now adopting the KM culture in the service industry after realizing its importance [47]. Developed nations, are steered towards economic and social development by creatively navigating innovative research within HEIs [11]. Pakistan urgently needs to adopt a similar approach [2]. Naoreen and Adeeb [48] endorsed the Pakistan Higher Education Commission's proposal to instigate practical measures for stimulating a research culture in HEIs. However, unfortunately, HEIs in Pakistan are still lagging behind in this field; and EI and KMPs need more attention to counter the challenges emerging from the current knowledge-centred economy [5]. Therefore, it is now imperative to describe the research questions below, which have been extracted from the research deficiencies delineated above: RQ1. Does EI act as an enabler for KMPs (knowledge creation, acquisition, storage, sharing and utilization) of the academic and administrative professionals in Pakistan's HEIs?
RQ2. Do KMPs have a direct impact on the creative performance (creative self-efficacy and leadership/supervisor support) of the academics and administrative professionals in Pakistan's HEIs?
RQ3. Does self-directed learning (individuals' autonomy, responsibility and growth) mediate the relationship between KMPs and the creative performance of academics and administrative professionals in Pakistan's HEIs?

Theoretical Inference
The theoretical inference for this study is grounded on the knowledge-based view (KBV) of Grant [49] and the KM capability model of Gold et al. [50] that is divided into knowledge infrastructure capability and knowledge process capability. Knowledge infrastructure capability connotes knowledge-oriented leadership that stimulates professionals to be autonomous, responsible and creative, while knowledge process capability represents knowledge creation, acquisition, storage, sharing and utilization. Knowledge infrastructure capability motivates the organizational environment via knowledge-oriented leadership to facilitate KMPs, hence stimulating creativity at the individual and organizational level. Moreover, the KM capability model has been validated adequately in the literature [2,44,51]. The KBV represents a resource-based view of firms explaining the knowledge assets that are important, scarce and distinctive. Furthermore, KBV encourages the accumulation and innovative use of knowledge in firms that are obliged to gain a sustainable competitive advantage as their major strategic asset [49]. Consequently, KBV helps individuals and organizations to apply their knowledge to perform better and creatively [2]. Therefore, this study strives to explore the cohesive framework of KM enablers, KMPs, self-directed learning and creative performance.

Emotional Intelligence and Knowledge Management Processes
HEIs are drivers of knowledge based theory and are devoting their efforts and resources for the effective implementation of KMPs [2]. Dogan and Vecchio [52] narrated a four-phase interactional prototype of EI and KMP as comprising: knowing the incumbent, strategy formulation, combative analysis and response. Therefore, top level professionals need to be aware of their own emotions and negotiate with those of others-this top-bottom effective emotional channelling will ensure the successful implementation of KMPs [53]. Tamta and Rao [54] established that EI endorses collegial-helping behaviour and, subsequently, maintained that personnel EI significantly inspires KMP. Moreover, organizations initiate KMPs with three pivotal motives; organizational knowledge control, new knowledge creation and creativity, and cooperation expansion while polishing personnel's skill levels [55]. Furthermore, these motives are pertinent especially to academic institutions [2]. Hence, the previously explained investigation favours the following hypothesis:

Hypothesis 1 (H1).
A KM enabler (Emotional Intelligence) has a significant and positive effect on KMPs.

Knowledge Management Processes and Creative Performance
Nowadays, the 'wild card' used to harness the organization's reputation among competitors is the uniqueness of its knowledge base, regularly utilizing and developing its knowledge capabilities [56]. Hence, this phenomenon makes the KMPs more feasible [49]. KMPs entail the processes carried out within an organization with the sole aim of nurturing the rational and logical potential through effective and efficient management of available organizational resources [2]. Furthermore, KMPs can affect the operational tiers directly across the organization [13], through knowledge activation processes and capability creation within the organization [2], by validating and consolidating the personnel's emotional commitments [57] and/or affirming the organization's firm provision for KMPs [11].
Creative performance within an organization encircles the ongoing operations with vital assistance from KMPs [13]. KMPs guide and monitor different aspects such as creative competence [58], managerial and practical creativity [59], product or service creativity [60] and technical knowledge and process creativity [61]. Moreover, incentives convince personnel to utilize the KMPs for varied creative performance outcomes [62]. It should be noted that Finnish firms follow knowledge-based compensation practices regarding personnel's creative performance with regard to the processes of product and service production, management, marketing and business designs [63]. Similarly, Liao [64] argues that adding a personalized KMP tactic to a trickle-down obligatory control mechanism through which personnel are held responsible for their performances, resulted in greater organizational success and creative performance. Hence, the explained investigation favours the following hypothesis; Hypothesis 2 (H2). KMPs have a significantly direct and positive effect on creative performance.

KMPs, Self-Directed Learning and Creative Performance
Self-directed learning is double-loop learning, that expunges impediments such as restricted intelligence, system complication and information interruptions [65]. Moreover, as personnel learn and perform better, when encouraged to do so, they will continue to follow their learning aspirations. Additionally, personnel become more motivated for advanced KMPs, learning and performance whenever they are allowed to design their assignments according to their learning preferences [66]. Similarly, personnel and organizations share and utilize diverse facets of KMPs and learning in their upgraded practices [49]. Hence, KMPs and learning trigger continuous growth and sustainable competitive advantage to its optimal level [67].
Zhoc, Chung [3] have conducted an expanded investigation of self-directed learning in the education sector. They maintain that learning environments can prompt creative performance and suggest that conducive educational settings can brand the creative processing as a norm [68]. Furthermore, learning settings should cater for creative thinking and practical personnel instead of merely openly endorsing creativity [69]. Self-directed learning motivates the incumbent to think and practice beyond the benchmark practices and paves the way for creative performance [70]. Therefore, the self-directed learner must rise above the traditional ways of knowledge acquisition and sharing and initiate their own brand of creative performance [71] because self-directed learning stimulates the learner to be daringly innovative [72]. Hence, Guglielmino and Roberts [73] conclude that creative performers are personnel with exceedingly self-directed learning goals.
Song, Yun [74] investigated self-directed learning as a mediator with positive results. Zhoc, Chung [3] asked future researchers to probe self-directed learning as a mediator in HEIs. Furthermore, researchers argue that self-directed learners experience the different phases either painfully or pleasantly, hence, motivating the researchers to explore some facilitative factors for self-directed learning [3]. Figure 1, moreover describes the hypothesized relationship that is the baseline of this paper. This study, therefore deduces the following hypotheses based on the arguments presented above:

Hypothesis 3 (H3).
KMPs have a significantly positive effect on self-directed learning.
Hypothesis 4 (H4). Self-directed learning has a significantly positive effect on creative performance. Hypothesis 5 (H5). Self-directed learning has a mediating effect on the relationship between KMPs and creative performance. Hypothesis 5 (H5). Self-directed learning has a mediating effect on the relationship betw KMPs and creative performance.

Population, Sample and Data Collection
The considered study's target population comprised academics and administrat personnel of Islamabad and Peshawar HEIs in Pakistan. The explained hypothesized lationships were deemed suitable and a survey questionnaire was compiled. A total of questionnaires were distributed through convenience sampling (a time-and-cost effect means of data collection often used for social and business research). From this, 267 qu tionnaires were returned (a 69 percent response rate). After rejecting 19 invalid questi naires, 248 were sent for statistical analysis. Despite the complexity of the proposed search model, this sample size was considered adequate and the Structural Equat Model (SEM) was utilized to analyse the complex path model [2]. The survey statis with demographics and percentages appear in Table 1 below.

Measures
Items of measurement were modified from extant research scales, and small chan made to the wording of various categories to reconcile them to the HEI context. The qu tionnaire employed a 5-point Likert scale which ranged from "1"-strongly disagree" "5-strongly agree" (See Table A1). Table 2 below shows the source of the measuring struments, further the questionnaire utilized for data collection is attached at the bott of the paper.

Population, Sample and Data Collection
The considered study's target population comprised academics and administrative personnel of Islamabad and Peshawar HEIs in Pakistan. The explained hypothesized relationships were deemed suitable and a survey questionnaire was compiled. A total of 383 questionnaires were distributed through convenience sampling (a time-and-cost effective means of data collection often used for social and business research). From this, 267 questionnaires were returned (a 69 percent response rate). After rejecting 19 invalid questionnaires, 248 were sent for statistical analysis. Despite the complexity of the proposed research model, this sample size was considered adequate and the Structural Equation Model (SEM) was utilized to analyse the complex path model [2]. The survey statistics with demographics and percentages appear in Table 1 below.

Measures
Items of measurement were modified from extant research scales, and small changes made to the wording of various categories to reconcile them to the HEI context. The questionnaire employed a 5-point Likert scale which ranged from "1"-strongly disagree" to "5-strongly agree" (See Table A1). Table 2 below shows the source of the measuring instruments, further the questionnaire utilized for data collection is attached at the bottom of the paper.

Data Analysis Procedure
This research study utilized a quantitative technique with a cross-sectional research design. The partial least squares structural equation modelling (PLS-SEM) technique was employed to analyse the data through the SmartPLS 3.2.7 (Bönningstedt, Germany) software package [82]. PLS-SEM is popular in business, management and social sciences research for data analysis. Furthermore, it is seen as a reliable data analysis tool for analysing small sample size and non-normal data. PLS-SEM primarily aims to test existing theories involving complex model structures [83]. PLS-SEM undergoes two phases of analysis: measurement model specification and structural model evaluation [2]. Measurement model specifications can only ensure the effective utilization of the structural model after a precise analysis of the constructs, and then carries forward those constructs which display a sound indicator loading, composite reliability as well as convergent and discriminant validity. Structural model evaluation is used primarily for gauging path coefficients and using the bootstrapping technique to assess their significance. The mediation analysis adopted the Preacher and Hayes [84] approach because it complements the PLS-SEM technique and is the most demanding approach for assessing mediating effects [85].

Measurement Model Assessment
The measurement model was prepared in terms of Hair [86] submissions to ensure the reliability and validity of the constructs and their dimensions. The model initially comprised 69 indicators. During the analyses all aspects of the factor loading results were similar to the required value of 0.60. Likewise, all the constructs' average variance extracted i.e., AVE (it shows the extracted variance experienced by a construct due to random measurement error/by indicators due to common factor) and composite reliability i.e., CR (it is understood as an indicator of the shared variance among the observed variables used as an indicator of a latent construct) readings respectively equalled or exceeded the required figures of 0.50 and 0.70. Convergent validity, reliability and discriminant validity were achieved according to the recommended criterion [87]. The overall results of the confirmatory factor analysis proved the measurement model's suitability for structural evaluation.
We have used Smart PLS for analysis, thus the Item loadings and convergent validities have been added in Table 3. Based on convergent validities, the discriminant validities (Table 4) have been calculated according to the set criteria [87]. In addition, an established criteria was used to calculate discriminant validity when the square root of AVE is higher than the correlation among the constructs [87], a fact that is evident from the data presented in Table 4. Two approaches have been used in the SEM method: covariance-based (CB-SEM) and PLS-SEM [88]. The authors chose PLS-SEM over CB-SEM because it is suitable for detecting complex relationships between the latent constructs and exploring theoretical levels [88,89]. This approach has been used extensively in theory validation and testing and is appropriate for investigations in which multifaceted associations exist [87].

Structural Model Assessment
After completing the obligatory assessment of the measurement model, the second phase of the investigation involved structural model analysis. The following steps were employed during hypotheses testing. The initial stage involved an examination of the direct effects of the EI enabler on the KMPs. Secondly, the result of applying KMP on both self-directed learning and creative performance was measured. Next the consequence that self-directed learning has on creative performance were investigated. Finally, in order to determine the significance of direct paths and estimate standard errors, 5000 resamples were subjected to the bootstrap resampling method. The test results of hypotheses proposed for direct relationships are listed in Table 5 below. Further, Figure 2 (inserted below) explains the interrelation of EI, KMPs, self-directed learning and creative performance.

Structural Model Assessment
After completing the obligatory assessment of the measurement model, the second phase of the investigation involved structural model analysis. The following steps were employed during hypotheses testing. The initial stage involved an examination of the direct effects of the EI enabler on the KMPs. Secondly, the result of applying KMP on both self-directed learning and creative performance was measured. Next the consequence that self-directed learning has on creative performance were investigated. Finally, in order to determine the significance of direct paths and estimate standard errors, 5,000 resamples were subjected to the bootstrap resampling method. The test results of hypotheses proposed for direct relationships are listed in Table 5 below. Further, Figure 2 (inserted below) explains the interrelation of EI, KMPs, self-directed learning and creative performance.  Table 5 revealed significant relation among EI and KMPs (β = 0.80, p < 0.001), hence H1 is accepted. Further, the direct effects of KMPs on creative performance (β = 0.49, p < 0.001) proved to be significant, thus H2 is accepted. Similarly, the direct effects of KMPs on self-directed learning (β = 0.81, p < 0.001) are revealed to be significantly positive, therefore, H3 is also deemed acceptable. However, the direct effects of self-directed learning on creative performance (β = 0.17, p < 0.001) are found as insignificant, hence H4 is rejected.

Mediation Analysis
To examine the mediation of self-directed learning, the Preacher and Hayes [84] method was applied, and the p-value for indirect effect was obtained through bootstrapping with 500 resamples. The results indicate a significant indirect effect of KMPs on creative performance through the mediation of self-directed learning (β = 0.17, p < 0.001). The results substantiated that the effect of KMPs on creative performance partially passes through self-directed learning. Results of the mediation analysis are presented in Table 6 below.

Discussion, Conclusion and Implications
The intention of this research was to investigate the influence of a knowledge management enabler (Emotional Intelligence) on KMPs, the direct influence of KMPs (knowledge creation, acquisition, storage, sharing and utilization) on creative performance (creative self-efficacy and leadership/supervisor support), together with the mediating effect of selfdirected learning (individuals' autonomy, responsibility and growth) between KMPs and creative performance of the academics and administrative professionals in Pakistan HEIs.
The findings of this study add to the existing relevant literature in multiple ways. Firstly, this study intended to increase the KMPs through the KM enablers, i.e., emotional intelligence. While keeping the theoretical and practical importance of study in mind, research indicates that EI enables HEIs professionals to become knowledge-oriented, autonomous, responsible and creative in their routine assignments [3]. Therefore, it is essential to weigh the factors necessary for the KMPs' implementation in HEIs. EI clarifies a direction for personnel to assess, evaluate and respond to organizational endeavours. Hence, knowledge-intensive organizations delegate the responsibility for creating, storing, sharing and utilizing knowledge management settings through knowledge management initiatives to the available professionals [90]. HEIs are meant to manage the emotional statures, knowledge creation, acquisition, storage, sharing and utilization to align and uphold novel services for sustainable competitive advantage [91]. This study is unique in that it attempts to fill the stated research gaps by corroborating both KBV and Drucker's theory while explaining the KM enabler as a means of providing KMP assistance to the HEIs professionals.
Moreover, this study endorses the certainty of EI as an enabler to facilitate knowledgerelated activities in HEIs. The study demonstrates that EI significantly and positively affects the processes of knowledge creation, acquisition, storage, sharing and utilization. Furthermore, these results reiterates those of previous studies [20,21] which were conducted with a focus on the commercial sector while the presented study examined the HEIs. On a practical note, many companies are eager to hire personnel with a fair degree of EI due to their ability to cope with knowledge-based chaos and to develop mechanisms for successfully implementing KMPs [22]. Therefore, this study's findings will divert the attention of HEIs 'think-tanks' in Pakistan to consider, plan, hire and train the HEI personnel according to the current volatile educational demands.
Secondly, this study established that effective implementation of KMPs is significantly helpful in raising the level of HEIs personnel's creative performance. This finding reveals that KMPs in Pakistan HEIs can lead to academics' increased research output, academic and operational efficacy, curriculum development and timely and effective response to modern challenges. These results also affirm the rationality of the knowledge-based view in HEIs context that effective management of knowledge resources can facilitate overall employees and organizational creativity. Furthermore, this study lends support for KM initiatives in HEIs in developing nations such Pakistan, which will, consequently, play a prominent role in enhancing HEIs incumbents' autonomy and responsibility, growth and creative performance.
Thirdly, these research findings provided an essential understanding of the indirect influence of KMPs on creative performance through the mediation of self-directed learning. The inferred results demonstrated the significant and positive effect of KMPs on self-directed learning that ultimately strengthens the creative performance of academics and administrative personnel of Pakistan HEIs. The indirect influence of self-directed learning is consistent with the findings of Zhoc, Chung [3]. Furthermore, this is one of few studies that incorporated knowledge creation, acquisition, storage, sharing and utilization simultaneously to foster the creative performance of HEIs professionals through self-directed learning. However, a prior study [2] established that KMPs (sharing, acquisition and utilization) foster organizational performance and sustainable competitive advantage in HEIs. Similarly, this research maintains the importance of KMPs in Pakistan HEIs, as primarily highlighted by Iqbal, Latif [2]. There is adequate literature exploring the association between KMPs and organizational performance in HEIs [2,92], but self-directed learning as a mediator in the ascribed conjecture was never fully investigated previously.
Fourthly, this study's findings disclosed that KMPs implementation in HEIs leads to increased knowledge perseverance, creativity, social and emotional skills and self-directed learning. Similarly, this research maintains the importance of self-directed learning in HEIs, as highlighted by Zhoc, Chung [3]. It endorses the findings of Sittiwong and Manyum [33], who conducted a study in the HEIs context and determined a positive relationship between KMPs and self-directed learning. Additionally, this study supports the argument of Spruce and Bol [32] that the efforts of an organization that revolve around personnel learning and effective implementation of KMPs, can be a vital source of competitive advantage. Furthermore, employees' creative performance is a unique integration in this association. Additionally, this study supports Mittal and Dhar [93] argument that KMPs implementation can be a vital source of the creative personnel's performance and, ultimately, sustainable competitive advantage.
Finally, the study results demonstrate that the relationship between self-directed learning and creative performance is insignificant. Interestingly, these results oppose Greene, Freed [34] findings. The emergence of an insignificant relationship might be due to the fact that when learners are presented with puzzling, vague and ill-structured complications, they are likely to fail any performance test that requires them to be creative [94], despite the amount of autonomy they are granted [95]. Furthermore, learners tend to fail when they are asked to deal with the problems beyond their abilities [96]. Moreover, a temporary failure while attempting to solve a problem or to be creative is often necessary otherwise the learners are not assumed to be creative performers [97]. Indeed, the process of becoming a self-directed learner is difficult because one has to experience negativity and frustration within the learning experience [34]. Learners sometimes 'skip' certain phases of the self-directed learning process, often to their detriment, thus undermining their creative performance [98]. There are various phases of self-directed learning, i.e., beforehand, during, or after the learning period, that can be planned, monitored, controlled, and evaluated [34]. These stages include strategies [99] such as executing the exact performance standards and providing an appropriate alternative in case of failure [100], motivation and support/assistance seeking [3], and locating a productive/creative situation for learning [101]. Moreover, re-evaluation for self-directed learning is mandatory so that personnel can assess whether they succeeded or failed in comprehending a standardized performance [102]. Therefore, personnel engaged with self-directed learning in HEIs may be stifled with negativity, inhibitions and/or apprehension, hence, choosing to exit the educational process with zero output [3].

Conclusions
To conclude, this study supports the existing KM literature by showcasing EI as an enabler to KMPs to facilitate creative performance via self-directed learning. This study established that EI acts as a pivotal force for the successful implementation of KMPs. Policymakers and administrations of HEIs need to develop a comprehensive plan to train and practice EI for the successful facilitation and continuous endurance of KMPs amongst their personnel. Furthermore, top tier professionals should be aware of and have a clear vision about EI and KMPs in their institute and channel these ideas for the overall creativity of both individuals and the HEI as a whole. Similarly, HEIs need a well thought out systematic plan, an enthusiastic team and adequate financial resources to support the KMPs.
Additionally, knowledge growth can be intensified through recognition, openness, trust and communication [103]. Hence, it encourages self-directed learning indirectly and ultimately stimulates the personnel for creative performance. Furthermore, the relationship between EI and KMPs not been holistically studied, although EI has been studied with different elements of KMPs such as knowledge sharing and knowledge transfer [21,104]. This study fills these stated research gaps. Moreover, it elaborates on the knowledge-based view and establishes the instrumental contribution of KMPs for HEIs personnel's creative performance through the mediation of self-directed learning. Finally, the research findings exhibit that EI and knowledge creation, acquisition, storage, sharing and utilization in HEIs can promote self-directed learning, thus leading towards the creative performance of its immediate personnel.

Limitations/Future Research Directions
This study has some limitations that could be considered for future research. Firstly, this study employed a minimal convenience sample from a limited number of HEIs, and hence, could result in sample bias, preventing the generalizability of the results to other spheres. The utilization of a larger sample size in future research could be achieved by adopting random sampling across sectors in order to expedite the generalizability of the results and better answer the research questions this study investigated. Similarly, through a multi-group analysis of public and private sector universities it would be interesting to compare EI effectiveness in public and private contexts and address more substantial practical implications. Second, this study targeted the developing country of Pakistani HEIs; thus, this study's findings are not generalizable to other countries where HEIs might have different cultures and structures. It is encouraged to replicate the current study in other countries, especially in emerging countries like China, to validate the findings established in this research. Thirdly, self-directed learning was analysed as a mediator in this study. Researchers may consider other variables as mediators and even moderators between learning outcomes and creative performance in HEIs. Lastly, this study investigated KMPs and the creative performance of academic and administrative personnel. Future research may opt for internal marketing as an EI enabler, EI with a sustainable competitive advantage and EI with transformational and ethical leadership aiming at learning outcomes in HEIs.

Data Availability Statement:
The data presented in this study are available on request from the corresponding author.

Knowledge Storage
The department I work for uses the databases, repositories and information technology applications to store the knowledge for easy access by all lecturers The department I work for uses various written devices such as newsletter, manuals to store the knowledge which capture from the lecturers The department I work for has several publications to display the capture knowledge The department I work for has several mechanisms to store the knowledge for patent and copyright Table A1. Cont.

Knowledge Sharing
My university makes constantly updated information available to me My university has systems in place that efficiently capture workers' knowledge My university is highly committed to research and development My university does all it can to launch new products and services

Knowledge Utilization
There exist incentive and benefit policies for new idea suggestions in utilizing existing knowledge There exists a culture encouraging knowledge sharing Work flow diagrams are required and used in performing tasks

Self-directed Learning
I learn things on my own regularly I am very good at finding out solutions on my own If there is something I don't understand, I always find a way to learn it on my own I am good at finding the right resources to help me to do well I view self-directed learning based on my own initiative as very important for success in life I set my own goals for what I will learn I like to be in charge of what I learn and when I learn it If there is something I need to learn, I find a way to do so right away I am better at learning things on my own than most others I am very motivated to learn on my own without having to rely on others

Creative Performance
This institution carries out routine tasks in resourceful ways This institution comes up with novel ideas to satisfy customer needs This institution is known for generating and evaluating multiple alternatives for customer problems This institution have new perspectives on old difficulties This institution provides methods for solving problems when existing answers are not a parent This institution generates creative ideas for service delivery