Sustainability & CSR: The Relationship with Hofstede Cultural Dimensions

: This research explores the relationship between Hofstede’s femininity cultural dimension of quality of life and the masculinity cultural dimension of drive for success manifested by materialistic wealth by investigating the market value of the publicly traded ﬁrms appearing on the Dow Jones Sustainability Indices (DJSIs). The ﬁrms added to the DJSIs between the years 2010–2019 in countries with the femininity cultural dimension indicated by scores of ≤ 42, were selected for the ﬁrst part of this study. In addition, France, with a masculinity score of 43 and Japan, with the highest masculinity score of 92, were chosen for comparison with the results from the countries with the femininity cultural dimension. The ﬁndings of this study indicate that companies in developed and emerging countries with the femininity cultural dimension show signiﬁcant positive impact on their market values when added to the DJSIs. The publicly traded ﬁrms in France show a signiﬁcant negative impact on their market values when added to the DJSIs. On the other hand, Japanese companies on the addition lists of DJSIs show a signiﬁcant positive impact on their market values, despite Japan having the highest Hofstede masculinity score, a potential sign of cultural change in Japan.

Investigating the relationship between the impact on the market values of the firms that adopt sustainability strategies to achieve a net-zero carbon emission economy and enhancing the health and the welfare of communities has been the focus of several studies [10][11][12][13][14][15]. The Dow Jones sustainability indices (DJSIs) that report the engagement of corporations in sustainability practices along the social, economic, and environmental dimensions started more than twenty years ago. These indices have been used in different studies to explore the extent of engagement in socially responsible sustainability practices [16][17][18][19]. Our research is novel in this area by utilizing Hofstede's femininity and masculinity cultural dimensions to explore the relationship between the market values of the publicly traded firms when adopting socially responsible sustainability strategies manifested by appearance on the Dow Jones Sustainability Indices.

Studies on Hofstede Cultural Dimensions
Different studies have examined the relationship between culture and CSR [9] or the relationship between CSR among different groups of investors [18] and their impact on a firm's performance. According to Shi and Veenstra [9], there is a strong relationship between the cultural aspects of a country (e.g., individualism), CSR, and performance of the firms in that country [9]. The findings of their study indicate that in countries with Hofstede's collectivist cultural dimension, the shareholders value the engagement of the firms in socially responsible strategies indicated by positive impact on the financial performance of such companies. However, such an impact was not found in the countries that indicated Hofstede's individualistic cultural dimension [9].
Meanwhile, Lee et al. [18] studied different groups of investors and their reactions when the firms appeared on the DJSI in South Korea. The findings of their study indicate that governmental campaigns regarding CSR and appearance on the DSJI did not increase the market value of the firms [18].
This research explores the relationship between appearance of the firms on the DJSIs, the impact of the market value of the firms, and Hofstede's femininity and masculinity cultural dimensions. Based on Hofstede's cultural theories, countries with low masculinity scores of ≤42 are considered cultures associated with attention to the quality of life [20]. The adoption of sustainability strategies by different companies can enhance the health and the welfare and subsequently the quality of life in the communities around them. As a result, firms that adopt socially responsible strategies and contribute to enhancing the quality of life, as demonstrated by appearing on the Dow Jones Sustainability Indices, should be rewarded by increased stock prices upon the release of such news in the countries with the femininity cultural dimension.
On the other hand, in the countries with masculinity scores of 43 and above, materialistic wealth is appreciated [20]. According to research exploring the relationship between the appearance of the firms on the DJSIs and the market value of such firms, investors may perceive the implementation of sustainability strategies to be costly to these companies [14,21]. Consequently, companies in countries with the masculinity cultural dimension and appreciation for materialistic wealth [22] should experience negative impacts on their market value when added to the DJSIs due to the stockholders' assumption that such strategies would be costly to the firm.

Research Goals
To investigate the relationship between the appearance of firms on the DJSIs and market value, this research selected companies that were added to the DJSIs between the years 2010 to 2019 in countries with Hofstede's masculinity scores of ≤42, indicative of the femininity cultural dimension. The first proposal to be examined is delineated below: There is a significant positive relationship between the market value of publicly traded companies and appearance on the DJSIs in countries characterized with the femininity cultural dimension (Hofstede's masculinity score of ≤42). This study investigated this proposal by examining the list of countries with the femininity cultural dimension whose companies have been added to the Dow Jones Sustainability Indices between the years 2010-2019 include European and also emerging countries.
The second proposal of this research considers the strict sustainability rules and regulations delineated by Paris Accord [23] and the European Union's net-zero carbon emission goals [24]. As a result, the second proposal compares the addition of the European publicly traded firms to the DJSIs and the impact on their market values versus other listed companies from emerging countries. This proposal is presented below:

2.
Publicly traded companies added to the DJSIs between the years 2010-2019 from the corresponding European countries with the femininity cultural dimension are expected to see a higher significant positive impact on their market value compared to listed companies from the corresponding emerging countries.
To further explore the differences between countries with the femininity cultural dimension and the countries with the masculinity cultural dimension, firms in two more countries were added to this research, France and Japan. France, with a masculinity score of 43, is considered halfway between the masculinity and femininity cultural dimensions. Japan, with the highest masculinity score of 92 is assumed to have the highest appreciation for material wealth. The proposals to be explored in this part of the research include:

3.
There is a mixed significant negative or positive relationship between the market value of publicly traded French companies and their appearance on the DJSIs in France, a country with a Hofstede's masculinity score of 43, halfway between the femininity and masculinity cultural dimensions.

4.
There is a significant negative relationship between the market value of publicly traded Japanese companies and appearance on the DJSIs in Japan, a country with the highest Hofstede's masculinity score of 92.

Selected Countries
Hofstede Insights web site [25] was used to identify countries with a masculinity score of 42 and below, which comprise the countries with the femininity cultural dimension. During the years 2010-2019, the Dow Jones Sustainability Indices for the World, Europe, Asia Pacific, Korea, Emerging Markets, and MILA (Mercado Integrado Latinamericano) Pacific Alliance, were used to identify the companies that appeared on these lists in countries with the masculinity score of ≤42. As a result, we identified ten countries. Table 1 presents the list of these countries.

Country
Masculinity Cultural Score Sweden  5  Norway  8  The Netherlands  14  Denmark  16  Finland  26  Chile  28  Portugal  31  Thailand  34  South Korea  39  Spain  42 As indicated in Table 1, there are ten countries on the DJSIs that fit the definition of countries with the femininity cultural dimension. Seven of these countries are located in Europe, with the northern European countries indicating the lowest masculinity scores . Portugal (31) and Spain (42) are the other European countries on the list. All the European countries on the above list have signed the Paris Accord and, with the exception of Norway, all of them are members of the European Union. The rest of the countries on this list are from Latin America and Asia and are considered emerging countries. They include Chile (28), South Korea (39), and Thailand (34). Table 2 presents the companies in the European countries on Table 1 that appeared on the DJSI World and DJSI Europe during the years 2010-2019.  Table 3 presents the list of the companies from the emerging countries with the femininity cultural dimension (scores of ≤42) on the Dow Jones Sustainability addition lists during the years 2010-2019. The indices included DJSI World, DJSI Korea, DJSI Asia Pacific, DJSI MILA Pacific Alliance, and DJSI Emerging Markets. Table 4 presents the French companies on the Dow Jones Sustainability addition lists collected from DJSI Europe and DJSI World during the years 2010-2019. Table 5 presents the Japanese companies on the Dow Jones Sustainability lists, DJSI World, and DJSI Asia Pacific, during the years 2010-2019.

Statistical Analyses
Studies on the information released in the capital markets and the impacts on the stock prices of the companies have often utilized event study methods [26][27][28][29]. According to these studies, a firm's value can be examined based on the new available information in the capital markets. Utilizing event study, one can investigate the impact on a firms' stock price of the release of such information within short windows of time [29]. As a result, event study can indicate the positive impact on the abnormal rate of returns (ARRs) when the released information is considered beneficial, or it can show negative abnormal rate of returns when the market assumes that the released information is harmful [30]. The market model is often utilized to estimate ARRs [31,32]. The market model allows for the calculation of the correlation between stock price and expected or normal return on or around a window of time when specific information (the event) is released to capital markets [31,32]. The market model uses a short window before the event and assesses the abnormal returns (AR) on the stock. In addition, a short window is used after the event to allow for the calculation of the abnormal rate of returns (ARRs), which is the return due to the new information about the company (i.e., event), the cumulative abnormal returns (CAR), and cumulative average abnormal returns (CAARs) [31,32].
This research utilizes event study to explore the impact of addition to the Dow Jones Sustainability Indices on the companies' stock prices in the European countries presented in Table 2 and in the emerging countries presented in Table 3. Since France is halfway between the femininity and masculinity cultural dimensions with a score of 43, the French companies presented in Table 4 are also examined. Furthermore, the Japanese companies that were added to the DJSIs during the years 2010-2019 (Table 5) are also examined, and the results are compared with the companies in the countries with the femininity cultural dimension (Tables 2 and 3).
All stock prices of the companies under the study were taken from the corresponding country's stock market exchanges and currency within the years 2010-2019. The stock market exchanges for collecting the European stock prices included DJSI World and DJSI Europe. The currencies for the European countries included Norwegian Krone, Danish Krone, Swedish Krona, and for the rest, Euro. For South Korea, the currency used for the statistical analyses was the Won, and for Chile, the Chilean Peso. This information was collected from the corresponding stock market exchanges: DJSI Korea, DJSI Asia Pacific, DJSI MILA Pacific Alliance, DJSI World, and DJSI Emerging Markets. For Thailand, we had to use the Singapore dollar for one company (Thai Beverage), but the rest of the Thai companies' stock prices were evaluated with Thai Baht. For France, DJSI World and DJSI Europe with Euro as the currency comprised the data. For Japan, DJSI World and DJSI Asia Pacific were used to collect the data with Japanese Yen as the currency.

Results
In order to investigate the impact of the addition to the DJSI lists for the countries with the femininity cultural dimensions, event study was utilized. Stock prices, within windows starting at most 10 days before and ending at most 10 days after the event, were investigated to evaluate the cumulative abnormal returns (CARs) for firms in the countries with Hofstede masculinity score of ≤42. Table 6 and Figure 1 present the results of this part of the study. As presented in Table 6 and Figure 1, the event study using a symmetric 10-day event window [− 10,10] shows that addition to the DJSIs result in a positive impact on the cumulative abnormal returns (CARs) after the announcement for the companies in countries with the femininity cultural dimension. As indicated in Table 6 and Figure 1, this impact is more pronounced from 1-7 days after the announcement date.
In the event study, CAARs were compared to the expected market model and then evaluated for statistically significant indicators. Simple t-tests were conducted to evaluate the significance of the findings. Table 7   Note: Significant differences have been bolded. **, p < 0.01, ***, p < 0.001. Table 7, the announcement of the addition to the DJSIs has a significant positive impact on the cumulative average abnormal returns (CAARs) of the companies in countries with femininity cultural dimension for [−2, 2] and [−5, 5] windows.

As indicated in
The results of this part of the research indicate support for Proposal 1 of this study. There was a significant positive relationship between the market values of the publicly traded companies and their appearance on the Dow Jones Sustainability Indices in the countries characterized with the femininity cultural dimension by having the masculinity As presented in Table 6 and Figure 1, the event study using a symmetric 10-day event window [− 10,10] shows that addition to the DJSIs result in a positive impact on the cumulative abnormal returns (CARs) after the announcement for the companies in countries with the femininity cultural dimension. As indicated in Table 6 and Figure 1, this impact is more pronounced from 1-7 days after the announcement date.
In the event study, CAARs were compared to the expected market model and then evaluated for statistically significant indicators. Simple t-tests were conducted to evaluate the significance of the findings. Table 7   Note: Significant differences have been bolded. **, p < 0.01, ***, p < 0.001. Table 7, the announcement of the addition to the DJSIs has a significant positive impact on the cumulative average abnormal returns (CAARs) of the companies in countries with femininity cultural dimension for [−2, 2] and [−5, 5] windows.

As indicated in
The results of this part of the research indicate support for Proposal 1 of this study. There was a significant positive relationship between the market values of the publicly traded companies and their appearance on the Dow Jones Sustainability Indices in the countries characterized with the femininity cultural dimension by having the masculinity score of ≤42. Based on these results, there was a significant increase in the stock prices of the companies when they were added to the Dow Jones Sustainability Indices in the countries with femininity cultural dimension. These results provide further support for Hofstede's concept that the countries with low masculinity scores value quality of life that is manifested in this study by rewarding the companies that adopt socially responsible strategies with the potential of enhancing the health and the welfare of the communities.
In the following event study analysis, the impact of the addition of the companies to the DJSIs on the cumulative abnormal returns (CARs) for the developed countries (The Netherlands, Spain, Sweden, Norway, Denmark, Finland) were compared with those in emerging countries (South Korea, Chile, Thailand). Tables 8 and 9 and Figures 2 and 3 Sustainability 2021, 13, 12052 9 of 17 present the results of this part of the study. There was only one company from Portugal during the years 2010-2019 that was added to the DJSI, but the company was privately held and thus excluded from further analysis.     As presented in Tables 8 and 9 and Figures 2 and 3, the event study using a symmetric 10-day event window [− 10,10] shows that addition to the DJSIs for the companies in developed countries with the femininity cultural dimension results in a positive impact on cumulative abnormal returns on day 1 after the announcement date. However, for companies added to the DJSIs in emerging countries with the femininity cultural dimension, this impact was more pronounced on day 2 after the announcement date. In both instances, the positive impact continued through day 7 after the announcement date.
To provide support for the results of the event study presented in Tables 8 and 9, a market model analysis was conducted. The results are presented in Tables 10 and 11.  As presented in Tables 8 and 9 and Figures 2 and 3, the event study using a symmetric 10-day event window [− 10,10] shows that addition to the DJSIs for the companies in developed countries with the femininity cultural dimension results in a positive impact on cumulative abnormal returns on day 1 after the announcement date. However, for companies added to the DJSIs in emerging countries with the femininity cultural dimension, this impact was more pronounced on day 2 after the announcement date. In both instances, the positive impact continued through day 7 after the announcement date.
To provide support for the results of the event study presented in Tables 8 and 9, a market model analysis was conducted. The results are presented in Tables 10 and 11.  As indicated in Table 10, the results of the model market study for companies added to the DJSIs in the developed countries support the event study results shown in Table 8. The announcement of addition to the DJSIs has a significant positive impact on the cumulative abnormal returns of companies (CAARs) in the developed countries with masculinity score of ≤42 for the windows [−2, 2] and [−5, 5] as indicated by (**) in Table 10. However, as presented in Table 11, the results of the market model analysis for the companies added to the DJSIs in emerging countries indicate that addition to the DJSIs creates a significant positive impact on the cumulative average abnormal return for a shorter period of time of up to 2 days after the announcement date as indicated by (**). Proposal 2 of this study investigated if the studied firms in European countries with the femininity cultural dimension would show a higher significant positive impact on their market values than the listed companies from corresponding emerging countries. The results of this part of the study indicate that the companies on the Dow Jones Sustainability Indices from the listed developed countries show a significant positive impact on their market values when they appear on the DJSIs. The companies on the DJSIs from the listed emerging countries also show a significant positive impact on their market values, but for a shorter period of time. Again, these results provide support for Hofstede's concept regarding countries with the femininity cultural dimension appreciating quality of life. Based on the above results, stockholders in such countries appear to reward the adoption of socially responsible practices by their home companies that have the potential of enhancing quality of life, as indicated by higher stock prices when added to the DJSIs.
The next part of the study concentrates on Proposal 3 to investigate if there is a mixed significant negative or positive relationship between the market value of publicly traded French companies and appearance on the DJSIs in France. France, with its Hofstede's masculinity score of 43, is considered halfway between the femininity and masculinity cultural dimensions. Table 12 and Figure 4 present the daily cumulative abnormal returns (CARs) for French companies that were added to the Dow Jones Sustainability Indices during the years 2010-2019.  As indicated in Table 12 and Figure 4, the daily cumulative abnormal returns (CARs) indicate that the French companies that are added to the Dow Jones Sustainability Indices experience negative impacts on their stock prices. In order to strengthen the above find-  Table 12 and Figure 4, the daily cumulative abnormal returns (CARs) indicate that the French companies that are added to the Dow Jones Sustainability Indices experience negative impacts on their stock prices. In order to strengthen the above findings, market model analysis was also conducted on these data. Table 13 indicates the results of this part of the research. −3.524% *** 0.0001
As presented in Table 13, the results of the model market analysis for the French companies that were added to the Dow Jones Sustainability Indices during the years 2010-2019 show a prolonged significant negative impact on their market value within the [−1, 1] to [−10, 10] windows indicated by (*, ***).
Proposal 3 of this study was to explore the notion that France, being half-way between the femininity and masculinity cultural dimensions with a score of 43, shows a mixed reaction to companies that adopt the sustainability practices. However, the results of the statistical analyses do not support this proposal. The appearance of the French companies on the Dow Jones Sustainability Indices shows a significant negative and prolonged impact on the market value of such firms. These results are interesting, considering that France is a member of the European Union and it is where the Paris Accord was signed.
The following part of the study concentrated on the Japanese companies and Proposal 4 of this research. This proposal investigated whether there was a significant negative relationship between the market value of the publicly traded Japanese companies and appearance on the DJSIs in Japan, with the highest Hofstede's masculinity score of 92. Table 14 shows the results of the event study for the daily cumulative abnormal returns (CARs) for the Japanese companies that were added to the Dow Jones Sustainability Indices from 2010 through 2019.  investigate these results, a market model analysis was again conducted. The results are presented in Table 15.  Table 14 and Figure 5, Japanese companies show positive impacts on their market value when added to the Dow Jones Sustainability Indices. To further investigate these results, a market model analysis was again conducted. The results are presented in Table 15.  The results presented in Table 15 support the findings indicated in Table 14    The results presented in Table 15 support the findings indicated in Table 14 and Figure 5. Japanese companies indicate higher and longer significant positive impacts on their market value when they are added to the Dow Jones Sustainability Indices, as indicated by (*, **, ***). The results of the above statistical analyses do not support Proposal 4 of this study. Japan, with the highest masculinity score of 92 should show a significant negative relationship between the market value of the publicly traded companies and appearance on the DJSIs. However, the results do not support such relationship. It is interesting to note that there are more Japanese companies (49) on the DJSI lists during the years 2010-2019 than any country with the femininity cultural dimension. In addition, the impact on the market value of the Japanese companies is significantly positive and more prolonged than in the other studied companies on the DJSI lists in the countries with the femininity cultural dimension.
To create a visualization of the findings of this study, we plotted the calculated CARs. These calculated CARs depict companies in the sample data in the European, emerging countries, France, and Japan. Figure 6 shows the results. 2019 than any country with the femininity cultural dimension. In addition, the impact on the market value of the Japanese companies is significantly positive and more prolonged than in the other studied companies on the DJSI lists in the countries with the femininity cultural dimension.
To create a visualization of the findings of this study, we plotted the calculated CARs. These calculated CARs depict companies in the sample data in the European, emerging countries, France, and Japan. Figure 6 shows the results.   [33] that Scandinavian countries and their companies are at forefront in CSR and sustainability practices.

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To further investigate the results indicated in Figure 6, France was compared with countries having Hofstede's masculinity scores close to 43, but within the femininity cultural dimension, Spain (42) and South Korea (39). In addition, Sweden, with the lowest masculinity score (5), and Japan, with highest masculinity score (92), were included. Figure 7 shows a visualization of this comparison.   [33] that Scandinavian countries and their companies are at forefront in CSR and sustainability practices.

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To further investigate the results indicated in Figure 6, France was compared with countries having Hofstede's masculinity scores close to 43, but within the femininity cultural dimension, Spain (42) and South Korea (39). In addition, Sweden, with the lowest masculinity score (5), and Japan, with highest masculinity score (92), were included. Figure 7 shows a visualization of this comparison.
In Figure 7, the blue line, representing French companies' CARs, shows a negative impact on market value when appearing on the DJSIs, while companies in Spain (yellow line) and South Korea (green line) show a positive impact on their market value when added to the DJSIs. The same is true for Swedish companies, with Sweden having the lowest masculinity score. Meanwhile, Japanese companies, with Japan having the highest masculinity score, indicate a positive impact on their market value when added to the DJSIs. Figure 7 supports the visualization presented in Figure 6.

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As mentioned before, the interesting finding of the study is that Japanese companies, as indicated by the pinkish line in Figures 6 and 7, show a positive impact on their market value when added to the DJSIs. This is an indication that the Japanese cultural dimension has shifted. Based on research [34], investors need to be more involved and engaged in interactive relationships with firms in order to value and understand their CSR and sustainability strategies. In Figure 7, the blue line, representing French companies' CARs, shows a negative impact on market value when appearing on the DJSIs, while companies in Spain (yellow line) and South Korea (green line) show a positive impact on their market value when added to the DJSIs. The same is true for Swedish companies, with Sweden having the lowest masculinity score. Meanwhile, Japanese companies, with Japan having the highest masculinity score, indicate a positive impact on their market value when added to the DJSIs. Figure 7 supports the visualization presented in Figure 6.

•
As mentioned before, the interesting finding of the study is that Japanese companies, as indicated by the pinkish line in Figure 6 and Figure 7, show a positive impact on their market value when added to the DJSIs. This is an indication that the Japanese cultural dimension has shifted. Based on research [34], investors need to be more involved and engaged in interactive relationships with firms in order to value and understand their CSR and sustainability strategies.

Conclusions
The global attention to the sustainability practices is evident by UNESCO's sustainability goals [35] and also the Paris Accord, which has been signed by 197 countries to date [23]. These goals emphasize enhancing the health and the welfare of living species, the physical environment, reduction of greenhouse gases (GHG), and the implementation of socially responsible and sustainability strategies across the activity cost chain of companies. As a result, getting the involvement of the companies in implementation of CSR and sustainability strategies is essential to enhancing the quality of life across the globe.
In this study, we selected Hofstede's femininity cultural dimension and explored the notion that countries with a low masculinity cultural dimension care for quality of life more than materialistic wealth. The results of the statistical analyses of this research indicate that countries with the femininity cultural dimension do reward the companies that invest in socially responsible strategies that can enhance the quality of life. These findings support of Hofstede's concept regarding a positive relationship between countries with the femininity cultural dimension and respect for quality of life.
An interesting finding is the impact on the market value of the French companies when they appear on the Dow Jones Sustainability Indices. France, with a Hofstede masculinity score of 43, is considered to be halfway between the masculinity and femininity cultural dimensions. However, based on our findings, when French companies are added to the DJSIs, their market value is significantly and negatively affected, indicative of a

Conclusions
The global attention to the sustainability practices is evident by UNESCO's sustainability goals [35] and also the Paris Accord, which has been signed by 197 countries to date [23]. These goals emphasize enhancing the health and the welfare of living species, the physical environment, reduction of greenhouse gases (GHG), and the implementation of socially responsible and sustainability strategies across the activity cost chain of companies. As a result, getting the involvement of the companies in implementation of CSR and sustainability strategies is essential to enhancing the quality of life across the globe.
In this study, we selected Hofstede's femininity cultural dimension and explored the notion that countries with a low masculinity cultural dimension care for quality of life more than materialistic wealth. The results of the statistical analyses of this research indicate that countries with the femininity cultural dimension do reward the companies that invest in socially responsible strategies that can enhance the quality of life. These findings support of Hofstede's concept regarding a positive relationship between countries with the femininity cultural dimension and respect for quality of life.
An interesting finding is the impact on the market value of the French companies when they appear on the Dow Jones Sustainability Indices. France, with a Hofstede masculinity score of 43, is considered to be halfway between the masculinity and femininity cultural dimensions. However, based on our findings, when French companies are added to the DJSIs, their market value is significantly and negatively affected, indicative of a fully masculine cultural dimension. As a result, the concern for materialistic wealth associated with Hofstede's masculinity cultural dimension manifests itself strongly in France. Considering that France is a member of the European Union and that the net-zero carbon emission economy goal is to be achieved by the year 2050 [24], it is interesting that, based on these findings, stockholders do not appreciate the adoption of sustainability strategies by the French companies.
Another interesting finding of this study is the attitude of stockholders of Japanese companies that appear on the DJSI lists. Based on Hofstede's masculinity score, Japan, with the highest masculinity score, should demonstrate more preference for materialistic wealth than quality of life. However, it appears that Japanese stockholders appreciate the adoption of socially responsible strategies by Japanese companies as manifested by the most significant, positive, and prolonged impact on their stock prices among all the studied companies and countries in this research.
Future research in this area can include exploring the cultural changes in different countries, the impact of global agreements on appreciation of CSR and enhancing quality of life, and education of stakeholders and the populations of different countries concerning corporate social responsibility and the implementation of sustainability practices by different companies. In addition, we included the highest masculinity cultural dimension country, Japan, in our research and the results of the study indicated cultural change. Future research should include other countries with masculinity cultural dimension to examine any changes in the cultural aspects of such countries.