Corporate Social Responsibility and Business Philosophies among Hungarian Business Students

: This study attempts to identify a relationship between the perception of corporate social responsibility (CSR) and the business philosophies (Machiavellianism, moral objectivism, legalism, ethical relativism, social Darwinism) among Hungarian business students. The goals of the investigations are (1) to explore the perception of CSR, (2) to analyze which business philosophies describe the students, and (3) to characterize typical patterns by means of cluster analysis. The data collection was performed by means of a self-administered, voluntary online survey including the Attitudes Toward Business Ethics Questionnaire (ATBEQ) instrument. Grouping effects were tested with non-parametric analysis of variance; cluster analysis used the K-Means method. The research sample consisted of 865 responses. Machiavellianism was found to be the most dominant business philosophy among the respondents. The cluster analysis shows three patterns, namely (1) CSR believers, (2) large business-oriented, and (3) skeptic. The correlations between CSR perception and business philosophy scores conﬁrm the relationship assumed. The understanding of the value system of the students allows targeted curriculum development for the higher education institutions and, as a result, a more effective approach to CSR applications. Moreover, the result on business philosophies itself provides a contribution to cross-national contribution in the ﬁeld. Future research should include the extension of the analysis to other students and business practitioners.


Introduction
The path of development from the first definitions of sustainability in the 1980s [1] to the complex structure of the Sustainable Development Goals [2] suggests the comprehensive nature of the topic with several research opportunities [3]. Since the topics are closely related to each other [4], it may be easier to find successful paths to development. Companies have a crucial role both in causing and solving problems [5]. Corporate social responsibility (CSR) became a popular topic covering the related issues. It can be considered as the company-level response to sustainability, since it incorporates stakeholder values and interests in business [6]. Friedman's approach, dictating that a company's only responsibility is to its shareholders [7], is a focus point for a debate even 50 years later. Companies keep in mind that the business of business is business, but based on double value creation [8], shareholder value is only available through customer value. CSR became a link between business strategy and sustainable development [9].
Accepting that CSR is an inevitable ingredient of today's companies, challenges arise in specifying the content and operating it appropriately. The approach to CSR must be explored beyond the diverse scope of CSR to answer these challenges. CSR cannot help to achieve a higher level of sustainability and coordinate initiatives in this field if it is subject only to the increase in profit, it is for greenwashing purposes, or the implementation costs exceed the benefits available.
However, CSR actions can be understood as corporate decisions, paying attention to different interests and values. The knowledge and values of the decision-makers are reflected in the design and implementation of the actions; even then, corporate rules and institutions set boundaries. Training the present and future generations of these decision-makers may help in achieving sustainability through more effective CSR actions in any respect.
This study contributes to the knowledge base of understanding CSR in Hungary among higher education students. The research is limited to the investigation of business students in higher education. Although such investigations cannot offer a comprehensive answer to all business challenges, focusing on business students is relevant. The role of these students is prominent since, within a few years, they will act as decision-makers of companies. Shaping their knowledge during the studies allows the successful and efficient contribution to achieving CSR and sustainability goals. Getting to know their opinions about the role and opportunities about CSR, a targeted curriculum can be established that allows a more favorable managerial behavior. Examining the attitudes towards business ethics and the opinions about the role of CSR of business students is used for finding patterns in favor of building proper development strategies.
The complex and diversified interpretation of CSR requires extensive research activities to understand the motivations and mechanisms in the field. A better understanding of the attitudes toward CSR is supposed by the personal value system represented by the business philosophies. The goal of this study is to explore the connection between the approach to CSR and the scores of business philosophies among Hungarian higher education students. Three research questions were formulated: • RQ1: What do Hungarian business students think about CSR? • RQ2: Which business philosophies characterize Hungarian business students? • RQ3: What patterns of opinions about CSR can be identified based on the business philosophies?
The structure of the paper is as follows. Section 2 presents a literature review on the ethical perspectives of CSR and business philosophies. Section 3 shows the research design and sample characteristics. Section 4 summarizes the results, supplemented with Appendices A and B. Section 5 discusses the results, and Section 6 concludes the findings.

Ethical Aspects of CSR
An early definition of the social responsibility of a businessman by Bowen [10] emphasized the ethical aspects of the decisions to social expectations and values. The ethical side appears in the definition of the ISO 26000 standard [11], which defines it as the "responsibility of an organization for the impacts of its decisions and activities on society and the environment, through transparent and ethical behavior". The ethical approach means that a company establishes a CSR policy because it perceives CSR as a moral duty [12], but this must be consistent with the business' interest at the same time. One driver of CSR is reputation [13], but it can be derived from public pressure. CSR reporting is a tool for influencing social judgment and company value, so the potential for abuse should not be overlooked. A lack of independent verification of CSR report data needs special attention [14]. Bhatia and Makkar [15] highlighted that the developing economies show a higher incidence of CSR disclosure.
CSR itself is constantly evolving from a philanthropic shape to compliance with stakeholders. Moreover, CSR has primarily been treated as a corporate issue for enhancing performance, but nowadays, it is driven by ideological thinking and multi-faced business, increasing the power and positive force of corporations [16]. Dahlsrud [17] has identified 37 definitions of CSR in 2006. Fassin et al. [18] underlined that unclear semantics and specialist terminology and concepts are continuously mixed up in terms of context, content, and perspectives. De Bakker et al. [19] emphasized the marketing labels dreamed up by consultants and new concepts launched by academics in amplifying the confusion. The challenges for the 21st century are refinements, research, alternative themes, management practices, and global expansion summarized by Carroll [20]. It is not the objective of this paper to review the development of CSR and related concepts in detail.
As a highlight, the change in the EU's definition of CSR acts against a purposeful and differentiated approach. According to the former wording, CSR "is a concept whereby companies integrate social and environmental concerns in their business operations and in their interaction with their stakeholders on a voluntary basis" [21]. The 2011-14 CSR strategy formulated a more comprehensive definition as "the responsibility of enterprises for their impacts on society" [22]. Neither of the two definitions emphasize going beyond the direct business interest, and even CSR's voluntary nature is out of their scope. The missing voluntary nature of the definition allows for governmental regulation, but it can also lead to a tangled interpretation of the companies' actions.
McAleer [23] disputed the Friedman doctrine, according to which companies are artificial legal constructions, and so their responsibilities are artificial and cannot be moral. Regardless of whether moral responsibility is attributed only to people or companies, the values and attitudes of the decision-makers can promote or inhibit CSR efforts.
Moral or ethical characteristics are included in each CSR approach, and the concepts are interrelated [24]. Ethics determines whether a person will act or behave in a fair manner [25].

Business Philosophies
The analysis of the business philosophies is based on the work of Stevens [26], Miesing and Preble [27], and Neumann and Reichel [28]. In line with the instrument of the data collection, five of the philosophies are discussed. Clark et al. [29] described the five philosophies concisely as follows: • "Machiavellianism: Business firms are a self-contained organism with its own 'natural laws' which can be bent but not broken.

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Ethical relativism: Deals with feelings and attitudes and is based on social convention, which accepts behavior sanctioned by established group norms. Hence, moral good means conforming to the way things are in a given time and place and selfishness becomes the root of all evils. • Legalism: Doing an action or series of actions defensively out of a sense that doing it this way will promote the impression that a practitioner is 'thorough' and 'covered' from an imagined legal point of view. • Social Darwinism: Individuals, by pursuing their own selfish interests, unwittingly and effectively promote the social welfare. Businesses survive because they obey the natural laws of competition. • Moral objectivism: The moral guide is rational self-interest which includes the right to defy fate by making rational decisions which lead to productivity and happiness." [29] (p. 127).
The ethical-moral nature of CSR assumes the personal responsibility of people. An amoral approach or acceptance of immorality can be assumed behind the misunderstandings and various attitudes toward CSR. Considering the pyramid model of Carroll [25], moral considerations appear on higher levels. Miesing and Preble [27] highlighted that Machiavellianism is amoral, since the outcome justifies the way to access it. Social Darwinism is also amoral, because the laws of evolution and selection are not amendable by man. Of course, if an amoral business philosophy can describe someone, it does not mean incompatibility with a CSR action, but the driving forces may be limited to economic interests.

ATBEQ Studies
There are several instruments developed for measuring personal attitudes to ethics [30]. One of these, the Attitudes Toward Business Ethics Questionnaire (ATBEQ) is an instrument oriented towards attitudes on selecting business ethics situations [31,32]. The curiosity of ATBEQ is that it is specially applied for business students worldwide. It is a commonly Sustainability 2021, 13, 9914 4 of 21 accepted research instrument in social and management science [32]. Therefore, it can be used for several purposes. The main findings of relevant studies that use the instrument are summarized in Table 1. These studies focus on cultural issues and international comparison of the ATBEQ results. Some of the authors suggest alternative factor structures. The present study is a novel experiment in terms of the joint examination of business philosophies and CSR perception. Managers more readily accepting that any "legitimate" action is "right". Attitudes towards business ethics have changed significantly over twenty years in South Africa.
Shields, Comegys, Lupton and Takei, 2013 [39] United States, Japan 89 U.S. and 147 Japanese students Significant differences between the countries. Machiavellianism and social Darwinism are more characteristic of Japanese students in most questions. Japanese students in 2011 had not adopted as benign a set of ethical attitudes at the same rate as their US counterparts. Gulova

Research Design
The survey in this study used a voluntary online questionnaire for data collection. The questionnaire included statements on the perception of CSR based on the objections to it. Carroll and Shabana [42] summarized the main arguments for and against CSR. In a historical approach, the profit interest, the conflict between business and social interests, the diluted businesses' primary purpose, the power extension of business, and the negative impact on competitiveness are highlighted by the authors, with the remark that some still hold these in addition to the narrower interpretation of CSR. Considering the number and role of small and medium-sized enterprises (SME) in the economy, the applicability and limitations of CSR for them is an important question [43][44][45]. In particular, the extension of CSR to SMEs raises financial burdens. The statements were formulated as follows: • CSR can help to achieve the goals of sustainable development.

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Another tool for companies to generate profit.

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These actions represent only greenwashing (main problems are hidden). • CSR can help companies to coordinate and bring together initiations. • CSR can only be successful in the case of large companies. • CSR implementation is expensive.
The business philosophy scores were calculated by the 30 questions on the ATBEQ questionnaire as applied by [37,46]. The respondents were asked to mark their agreement on a 5-point scale between totally disagree (1) and totally agree (5). Table 2 assigns the questions to the philosophies based on [29]. The results on the philosophies are presented with the mean values of the related questions. The table containing the detailed analysis is presented in Appendix A.

Machiavellianism
The only moral of business is making money. A person who is doing well in business does not have to worry about moral problems. Business decisions involve a realistic economic attitude and not a moral philosophy. Moral values are irrelevant to the business world. "Business ethics" is a concept for public relations only. George X says of himself, "I work long, hard hours and do a good job, but it seems to me that other people are progressing faster. But I know my efforts will pay off in the end." Yes, George works hard, but he's not realistic. For every decision in business the only question I ask is, "Will it be profitable?" If yes-I will act accordingly; if not, it is irrelevant and a waste of time.
In my grocery store every week I raise the price of a certain product and mark it "on sale." There is nothing wrong with doing this. A business person cannot afford to get hung up on ideals. If you want a specific goal, you have got to take the necessary means to achieve it. The business world has its own rules. A good business person is a successful business person.
Mean value of 12 questions, 5-point scale

Moral objectivism
Every business person acts according to moral principles, whether he/she is aware of it or not. I would rather have truth and personal responsibility than unconditional love and belongingness. True morality is first and foremost self-interested. Self-sacrifice is immoral. You can judge a person according to his work and his dedication. You should not consume more than you produce.
Mean value of 6 questions, 5-point scale Legalism Act according to the law, and you cannot go wrong morally. Score of the question Table 2. Cont.

Variable Question Involved Measurement
Ethical relativism Ethics in business is basically an adjustment between expectations and the way people behave. The lack of public confidence in the ethics of business people is not justified. The business world today is not different from what it used to be in the past. There is nothing new under the sun.
Mean value of 3 questions, 5-point scale

Social Darwinism
Competitiveness and profitability are independent values (exist on their own).
Conditions of a free economy will serve best the needs of society.
Limiting competition can only hurt society and actually violates basic natural laws. As a consumer when making an auto insurance claim, I try to get as much as possible regardless of the extent of the damage. While shopping at the supermarket, it is appropriate to switch price tags or packages.
As an employee, I take office supplies home; it does not hurt anyone. I view sick days as vacation days that I deserve. Employee wages should be determined according to the laws of supply and demand.
The main interest of shareholders is maximum return on their investment.

Mean value of 8 questions, 5-point scale
Since the data were measured on an ordinal scale, non-parametric analysis of variance (Kruskal-Wallis test) and correlations (Spearman's rho) were calculated. For a simple illustration of the results, the mean values are used in the figures.
The non-parametric Kruskal-Wallis one-way analysis of variance was applied to check the impact of different grouping factors (gender, university, level of studies, and knowledge level in CSR), but no significant differences were found in the sample. In these respects, the sample is treated as uniform.

Research Data
The research sample consisted of 865 responses of business students at various Hungarian higher education institutions. The data collection period ran from fall 2018 to summer 2020. The survey was managed by Evasys Survey Automation System; data analysis was supported with IBM SPSS version 25.
Overall, 32.9% of the respondents were males, and 67.1% were females. Within the the cohort, 56.4% were undertaking bachelor studies and 19.1% were undertaking master's studies. In all, 23.9% of the students were from a higher vocational level, and 0.6% were from other training backgrounds. Higher vocational training belongs to the universities in Hungary; the students learn some subjects together with bachelors. Overall, 61.2% had not learned specifically about CSR, while 26.1% demonstrated superficial knowledge and 12.7% indicated a detailed knowledge level of CSR.

Business Philosophies
According to the mean values, Machiavellianism is the most common business philosophy among Hungarian business students, and legalism is the least common ( Figure 1). Three of the five highest-rated statements belong to Machiavellianism ( Figure 2).

Business Philosophies
According to the mean values, Machiavellianism is the most common business philosophy among Hungarian business students, and legalism is the least common ( Figure  1). Three of the five highest-rated statements belong to Machiavellianism ( Figure 2).  The literature in the field allows an international comparison of the attitudes towards business ethics measured by the ATBEQ questions. However, the research data collection periods were not the same, assuming the high constancy of culture; the scores are comparable. The countries in Figure 3 were selected from [35,37,47]. The detailed scores by sities in Hungary; the students learn some subjects together with bachelors. Overall, 61.2% had not learned specifically about CSR, while 26.1% demonstrated superficial knowledge and 12.7% indicated a detailed knowledge level of CSR.

Business Philosophies
According to the mean values, Machiavellianism is the most common business philosophy among Hungarian business students, and legalism is the least common ( Figure  1). Three of the five highest-rated statements belong to Machiavellianism (Figure 2).  The literature in the field allows an international comparison of the attitudes towards business ethics measured by the ATBEQ questions. However, the research data collection periods were not the same, assuming the high constancy of culture; the scores are comparable. The countries in Figure 3 were selected from [35,37,47]. The detailed scores by The literature in the field allows an international comparison of the attitudes towards business ethics measured by the ATBEQ questions. However, the research data collection periods were not the same, assuming the high constancy of culture; the scores are comparable. The countries in Figure 3 were selected from [35,37,47]. The detailed scores by question are available in Appendix B. Machiavellianism is remarkably more characteristic in Hungary than in other countries, and the moral objectivism score is lower in this international comparison. Legalism is the least characteristic philosophy in most countries in this comparison (except Jamaica). The legalism score is higher in Hungary than in other European countries. question are available in Appendix B. Machiavellianism is remarkably more characteristic in Hungary than in other countries, and the moral objectivism score is lower in this international comparison. Legalism is the least characteristic philosophy in most countries in this comparison (except Jamaica). The legalism score is higher in Hungary than in other European countries.

Opinions about CSR
The survey results confirm the diverse judgments on CSR ( Figure 4, Table 3). Based on the agree (4) and totally agree (5) responses, 53.6% of the respondents believe that CSR helps to achieve sustainable development goals, and 52.8% agree that CSR can help companies to coordinate and bring together various initiatives. However, 43.7% view CSR

Opinions about CSR
The survey results confirm the diverse judgments on CSR ( Figure 4, Table 3). Based on the agree (4) and totally agree (5) responses, 53.6% of the respondents believe that CSR helps to achieve sustainable development goals, and 52.8% agree that CSR can help companies to coordinate and bring together various initiatives. However, 43.7% view CSR implementation as expensive, and 40.8% believe that is just a tool for generating more profit.

Opinions about CSR
The survey results confirm the diverse judgments on CSR ( Figure 4, Table 3). Based on the agree (4) and totally agree (5) responses, 53.6% of the respondents believe that CSR helps to achieve sustainable development goals, and 52.8% agree that CSR can help companies to coordinate and bring together various initiatives. However, 43.7% view CSR implementation as expensive, and 40.8% believe that is just a tool for generating more profit.    The non-parametric correlations between the responses (Table 4) are significant but weak or moderate.

Respondent Clusters
Although the analysis of variance did not show significant patterns by the grouping factors, the distribution of the responses in the sample suggests mixing different views on CSR. The analysis of business philosophies led to a similar conclusion. Cluster analysis was applied to explore the structure of the responses. The students' opinions about CSR were used for isolating patterns. Among the indicators of clustering, the anti-image matrix (Measures of Sampling Adequacy (MSA) > 0.5 for each item) confirms the applicability of the method, and the scree plot ( Figure 5) proposes the creation of three clusters.  The K-Means method (K = 3) was used for creating the clusters. The opportunity for dimension reduction (principal component) was checked, but it was rejected because the correlation values between the responses are not high, and the total variance explained in the case of factor analysis remained low (66.68%). It is important to note that due to uncertainty in results based on criticisms of cluster analysis [48,49], the analysis with different methods led to similar results in terms of cluster sizes and characteristics. The selection criterion for the presentation and further analysis was the most significant outcome of the analysis of variance. The results show significant differences in CSR opinions and the values of business philosophies (Table 5). . Figure 5. Scree plot to determine the cluster numbers (SPSS output).
The K-Means method (K = 3) was used for creating the clusters. The opportunity for dimension reduction (principal component) was checked, but it was rejected because the correlation values between the responses are not high, and the total variance explained in the case of factor analysis remained low (66.68%). It is important to note that due to uncertainty in results based on criticisms of cluster analysis [48,49], the analysis with different methods led to similar results in terms of cluster sizes and characteristics. The selection criterion for the presentation and further analysis was the most significant outcome of the analysis of variance. The results show significant differences in CSR opinions and the values of business philosophies (Table 5). Based on the mean values, Figure 6 characterizes the differences in opinions by statements about CSR. Cluster 1 (n = 320) includes respondents who believe the most that CSR can help to achieve a higher level of sustainability, coordinate efforts in the field, and that CSR is available beyond large companies. The members of Cluster 2 (n = 273) believe in the usefulness of CSR, but they consider it to be of limited use. Cluster 3 (n = 272) covers respondents who believe the least in the usefulness of CSR. The question about CSR's greenwashing nature confirms this finding, showing the highest mean value in this cluster. The distribution of evaluations by clusters is summarized in Figures 7-9. within Cluster 2 and 29.4% within Cluster 3. Other grouping factors did not show remarkable differences.         The differences in the appearance of business philosophies (mean values of the related questions) by cluster membership are summarized in Figure 10. Machiavellianism shows the highest values in all clusters, followed by ethical relativism and moral objectivism. Appendix A summarizes the detailed results by questions. Legalism shows the highest difference between the clusters. The order of the scores shows similar patterns for each cluster, but the positions of the philosophies are different: • Cluster 2 presents the highest scores for the business philosophies in the sample.

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Machiavellianism and moral objectivism are the closest to each other in Cluster 1.

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The Machiavellianism score is lower and the legalism score is higher in Cluster 1 compared to Cluster 3.  The grouping factors of the survey were checked for the clusters by crosstabulation. A significant result was found in the case of gender (Pearson chi-square = 6.222, df = 2, sig. = 0.045). Overall, 42.8% of the male and 34.1% of the female respondents belong to Cluster 1. Within the cluster, 38.1% is the proportion of male respondents, while this ratio is 30.4% within Cluster 2 and 29.4% within Cluster 3. Other grouping factors did not show remarkable differences.
The differences in the appearance of business philosophies (mean values of the related questions) by cluster membership are summarized in Figure 10. Machiavellianism shows the highest values in all clusters, followed by ethical relativism and moral objectivism. Appendix A summarizes the detailed results by questions. Legalism shows the highest difference between the clusters. The order of the scores shows similar patterns for each cluster, but the positions of the philosophies are different: • Cluster 2 presents the highest scores for the business philosophies in the sample.

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Machiavellianism and moral objectivism are the closest to each other in Cluster 1.

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The Machiavellianism score is lower and the legalism score is higher in Cluster 1 compared to Cluster 3.
The relative importance based on the standardized scores of the business philosophies allows a more spectacular representation of the differences (Figure 11).
ism. Appendix A summarizes the detailed results by questions. Legalism shows the highest difference between the clusters. The order of the scores shows similar patterns for each cluster, but the positions of the philosophies are different: • Cluster 2 presents the highest scores for the business philosophies in the sample.

•
Machiavellianism and moral objectivism are the closest to each other in Cluster 1.

•
The Machiavellianism score is lower and the legalism score is higher in Cluster 1 compared to Cluster 3. The relative importance based on the standardized scores of the business philosophies allows a more spectacular representation of the differences ( Figure 11).

Opinions on CSR
RQ1 asked what Hungarian business students interpret the role of CSR as. Overall, 61.2% of the business students in the research sample had not learned specifically about CSR. This result does not mean that corporate responsibility or stakeholder theory would also be out of the scope of the curricula of higher education institutions. The students' approach to CSR is encouraging. The fact that the proportion of students who do not believe in the contribution of CSR to a higher level of sustainability is low (Table 6) is a good starting point for the better acceptance of CSR initiatives. However, opinions are mixed as to whether it only represents greenwashing, while the main problems remain hidden. The results also show that business interest is essential, i.e., CSR is used for generating profit. A progressive consequence of the survey is that the majority of respondents do not limit CSR opportunities to large companies.
Concerning the first research question, Hungarian business students believe that CSR contributes to sustainable development and helps to coordinate initiatives in the field, but many students think that it has limitations based on company size or the implementation costs. In turn, due to the significant correlation between these questions (Spearman rho = 0.290, sig. = 0.000), based on a crosstabulation analysis, 143 respondents (16.5%) scored both statements highly (4 or 5 on the 5-point scale), i.e., CSR can be successful only for large companies and expensive at the same time. Table 4 summarizes the main results of the analysis (Pearson Chi-square = 199.88, df = 16, sig. = 0.000).

Opinions on CSR
RQ1 asked what Hungarian business students interpret the role of CSR as. Overall, 61.2% of the business students in the research sample had not learned specifically about CSR. This result does not mean that corporate responsibility or stakeholder theory would also be out of the scope of the curricula of higher education institutions. The students' approach to CSR is encouraging. The fact that the proportion of students who do not believe in the contribution of CSR to a higher level of sustainability is low (Table 6) is a good starting point for the better acceptance of CSR initiatives. However, opinions are mixed as to whether it only represents greenwashing, while the main problems remain hidden. The results also show that business interest is essential, i.e., CSR is used for generating profit. A progressive consequence of the survey is that the majority of respondents do not limit CSR opportunities to large companies.
Concerning the first research question, Hungarian business students believe that CSR contributes to sustainable development and helps to coordinate initiatives in the field, but many students think that it has limitations based on company size or the implementation costs. In turn, due to the significant correlation between these questions (Spearman rho = 0.290, sig. = 0.000), based on a crosstabulation analysis, 143 respondents (16.5%) scored both statements highly (4 or 5 on the 5-point scale), i.e., CSR can be successful only for large companies and expensive at the same time. Table 4 summarizes the main results of the analysis (Pearson Chi-square = 199.88, df = 16, sig. = 0.000). A remarkable result of the survey is the high proportion of uncertain responses (marked 3 on the 5-point scale). The reason for this may be due to educational shortcomings. However, this raises the future mission of education in shaping the approach to CSR.

Business Philosophies
RQ2 investigates the business philosophies among Hungarian business students. The role of this question in the research is to study the value system. The cultural background of the judgment on CSR must be considered on the level of personal values, companies, and nations. Pálvölgyi et al. [50] stated that CSR is a special challenge in formerly socialist countries, since the fulfillment of social goals was regarded for decades as solely the state's responsibility, and similarly, economic responsibilities were also limited. Although three decades have passed, traces of the previous system remain in these cultures. This is also indicated by comparing the Hungarian and Romain [37] scores of business philosophies; a similar pattern can be found that differs from other countries' scores ( Figure 3), especially in the relative position of the scores of Machiavellianism and moral objectivism.
Machiavellianism is the main characteristic of Hungarian business students compared to other philosophies or other countries. Machiavellianism can be considered both as opportunist and realistic behavior [27]. It gives a practical approach to CSR application. According to Christie and Geis [51], in their opinion, people should believe in what they do rather than do what they believe in. Analyzing the Big Five personality trait dimensions, Czibor et al. [52] found that a high level of Machiavellianism is inversely proportional to agreeableness (friendliness) and conscientiousness. All these characteristics strengthen rationality, which is beneficial to business interests.
Moreover, the acceptance of business strategies can be increased by finding the common interest of the person and the company. The relative position of moral objectivism in the samples investigated confirms the appreciation of self-interest. In formerly socialist countries, the scores are lower than Machiavellianism scores. From a social point of view, it is important to note that the scores of social Darwinism are higher among Hungarian business students than in other countries. This suggests that utilitarian self-interest is compatible with social usefulness.
A relatively low level of legalism is present in the Hungarian sample. Since this philosophy is measured only with one statement ('Act according to the law, and you cannot go wrong morally') without further moderating questions, its reliability is questionable. Legalism can be understood as requiring that all matters of legal regulation and controversy ought to go so far as possible to be conducted in accordance with predetermined rules of considerable generality and clarity [53]. It can lead to favorable and harmful results as well. Once the low importance of rules and regulations allows constructive CSR development, it can also lead to uncontrolled initiatives.

Patterns
RQ3 asks about the grouping possibilities of the Hungarian business students. The scattered distribution of the responses to the questions about CSR and the business philosophies suggests seeking subdivisions in the sample. Cluster analysis based on the CSR evaluation allowed the exposure of three respondent patterns, and analysis of variance proved its validity for assessing the business philosophies ( Table 4). The mean values of the evaluations are highlighted in Figure 12. The result shows a less spectacular pattern difference according to the business philosophies, but the differences are statistically significant. The three clusters represent remarkably different opinions on the role and opportunities of CSR.

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Cluster 1 can be assigned the name 'CSR believers'. These students believe the most in the usefulness of CSR. Moreover, they think that CSR can be successful beyond large companies at reasonable costs. They do not consider CSR as being for profit generation or greenwashing. Based on the relatively low score of Machiavellianism (Figure 11), the relegation of self-interest to the background is acceptable to members. The relatively low scores of ethical relativism and moral objectivism show higher sensitivity to diversity, including individual initiatives of companies, compared to the other clusters. • Cluster 2 can be assigned the name 'large business-oriented'. The mean values regarding the usefulness of CSR are almost as high as in the case of 'CSR believers', but its feasibility shows a fundamentally different picture, being limited to large companies. Furthermore, business interest has a high emphasis within their opinions, including profit generation and greenwashing options. According to their business philosophies, the relative position ( Figure 11) of Machiavellianism and legalism scores confirms their CSR approach. These represent the highest values among the philosophies, and self-interest is coupled with compliance, which can encourage establishing large projects with wide-ranging impacts. • Cluster 3 contains the students who are 'skeptical' about CSR. Although these students are not those who view CSR as expensive or limited to large companies, they do not believe in its usefulness. According to the statement about the contribution of CSR to sustainable development, the highest proportion of uncertain responses is the highest within this cluster (62.9%). Simultaneously, the profit-seeking and primarily the greenwashing nature of CSR is dominant in the opinions. The low legalism score may be the reason for their skepticism, and the standardization can be considered the tool for avoiding uncertain impacts of CSR initiatives.

Conclusions
The study analyzed the perception of CSR, the business philosophies based on the ATBEQ questionnaire, and the relationships between these concepts among Hungarian business students. A sample of 865 respondents was available for the studies. Cluster analysis was applied for exploring patterns of thinking. There are remarkable differences • Cluster 1 can be assigned the name 'CSR believers'. These students believe the most in the usefulness of CSR. Moreover, they think that CSR can be successful beyond large companies at reasonable costs. They do not consider CSR as being for profit generation or greenwashing. Based on the relatively low score of Machiavellianism (Figure 11), the relegation of self-interest to the background is acceptable to members. The relatively low scores of ethical relativism and moral objectivism show higher sensitivity to diversity, including individual initiatives of companies, compared to the other clusters. • Cluster 2 can be assigned the name 'large business-oriented'. The mean values regarding the usefulness of CSR are almost as high as in the case of 'CSR believers', but its feasibility shows a fundamentally different picture, being limited to large companies. Furthermore, business interest has a high emphasis within their opinions, including profit generation and greenwashing options. According to their business philosophies, the relative position ( Figure 11) of Machiavellianism and legalism scores confirms their CSR approach. These represent the highest values among the philosophies, and self-interest is coupled with compliance, which can encourage establishing large projects with wide-ranging impacts. • Cluster 3 contains the students who are 'skeptical' about CSR. Although these students are not those who view CSR as expensive or limited to large companies, they do not believe in its usefulness. According to the statement about the contribution of CSR to sustainable development, the highest proportion of uncertain responses is the highest within this cluster (62.9%). Simultaneously, the profit-seeking and primarily the greenwashing nature of CSR is dominant in the opinions. The low legalism score may be the reason for their skepticism, and the standardization can be considered the tool for avoiding uncertain impacts of CSR initiatives.

Conclusions
The study analyzed the perception of CSR, the business philosophies based on the ATBEQ questionnaire, and the relationships between these concepts among Hungarian business students. A sample of 865 respondents was available for the studies. Cluster analysis was applied for exploring patterns of thinking. There are remarkable differences found among clusters that demarcate supportive, conditional, and skeptical opinions. Conditional (large business-oriented) and supportive students are not in the minority. In addition, dedicated CSR education is not typical among the respondents.
The results show that Machiavellianism is the most characteristic business philosophy among the students. The score of this philosophy is remarkably higher compared to other countries. The highest scores are found in the large business-oriented cluster that is in line with their opinion about CSR, according to which it is useful but profit-oriented, expensive to implement, and it can only be successful in large companies.
Considering CSR as the corporate-level contribution to sustainability, understanding the perceptions of CSR among business students is an essential source for the knowledge base. Although this focus cannot cover all of the issues, business students play a crucial role as future decision-makers. Understanding and shaping their minds about CSR allows more effective company applications in the field. Consequently, the direct users of the research are higher education institutions in developing education materials, but the final beneficiaries are the companies with access to a well-trained workforce who is familiar with CSR applications. The cluster analysis results suggest targeted curriculum development, and the experience of the literature review urges that it should be based on a conceptual diversity in corporate social responsibility, even decades after its emergence.
The methodological implication of this study is that the business philosophies and the ATBEQ instrument seem to be usable for predicting the perception of CSR. Since the students' approaches to CSR correlate with their scores in the business philosophies, and as changes in culture or value systems are a slow and complicated process, the latter can be considered as enablers. A detailed examination of this conclusion is the future objective of our research, by increasing the size of the sample and building a database involving students from engineering, natural, legal, public, and social sciences. Moreover, the extension of the investigation to business practitioners would allow the conclusions to be refined. Thus, it is expected that the paper could serve as a guide for future studies, since exploring the attitudes towards CSR in more detail and identifying the influential latent variables could fill the research gap in Hungary, where research on this topic is still in its infancy. Key findings could also provide an impetus for international investigations and comparative studies.
Despite the careful preparation of the survey and the adoption of methods widely used in the related literature, some limitations of the study should be mentioned. First, the sample consists of Hungarian business students from various universities. The large research sample improves the reliability of the results, but the representativeness was not checked. Therefore, the generalization of results is limited. Second, the target group of the study consists of students whose opinions cannot fully represent all influencing factors of company decision-making. Therefore, direct company applications cannot be expected. Furthermore, a distortive effect of social expectations must be taken into account in a survey; however, the same effects appear in other studies referred to in this study.  In my grocery store every week I raise the price of a certain product and mark it "on sale." There is nothing wrong with doing this. In my grocery store every week I raise the price of a certain product and mark it "on sale." There is nothing wrong with doing this.