The most practical solution for over 70% of the world’s unelectrified population is decentralized electrification, usually with renewable energy integration. The sustainability of these systems has been a central issue with studies looking at its multidimensional nature. However, perhaps the most overlooked aspect is the ability of the consumers to proactively use electricity. This paper addresses this urgent need to understand not just the sustainability from exogenous factors but, more importantly, from the factors that motivate the end-users to consume electricity. Applying the concept of user-perceived value (UPV) in electrification, a proposed multidimensional assessment framework, consisting of 12 motivators, was grouped according to UPV categories. Using a 5-point Likert scale questionnaire, 29 beneficiaries in Gilutongan Island, Cordova, Cebu, Philippines, were asked to evaluate their motivation to consume electricity, six months after they were provided with increased electricity access through a 7.92 kWp solar photovoltaic installation. Analysis showed that the households regarded 9 of the 12 factors as moderate to strong motivators, with better social standing compared to other households without electricity and the ability to engage in productive uses of electricity emerging as the strongest influencers. The proposed framework is deemed beneficial to policy-makers to pragmatically understand what drives rural households to proactively consume electricity and implement developments and policies to stimulate an increase in demand.
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