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Article

Integrating a Cross-Reference List and Customer Journey Map to Improve Industrial Design Teaching and Learning in “Project-Oriented Design Based Learning”

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School of Art and Design, Wuhan University of Science & Technology, Wuhan 430065, China
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Hubei Key Laboratory of Mechanical Transmission and Manufacturing Engineering, Wuhan University of Science & Technology, Wuhan 430081, China
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International School, Wuhan University of Science & Technology, Wuhan 430081, China
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School of Software and Electrical Engineering, Swinburne University of Technology, Hawthorn 3122, Australia
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Department of Computing, Engineering and Mathematics, University of Brighton, Brighton BN2 4GJ, UK
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Authors to whom correspondence should be addressed.
Sustainability 2020, 12(11), 4672; https://doi.org/10.3390/su12114672
Received: 16 May 2020 / Revised: 3 June 2020 / Accepted: 4 June 2020 / Published: 8 June 2020
To train students’ practical ability in design, enterprise projects are often introduced into the industrial design courses of Chinese universities. However, such project-oriented learning activity (POA) is often not well designed. This not only makes it difficult to improve learning effectiveness, but also may bring the unpleasant learning experience to students. The learning experience and learning effectiveness are equally important, and they are mutually conditional and complementary. To consider both, POA needs to be elaborately designed. To this end, a variety of mature POA organization forms, such as project-based learning (PBL), design-based learning (DBL), and project-oriented design-based learning (PODBL), are discussed firstly. PODBL integrates and inherits the advantages of other learning models, and it has been preliminarily proved to improve the learning effectiveness of engineering design courses. Therefore, a cross-reference list was proposed for upgrading POA to PODBL. A lamp design course was developed based on this checklist and students were organized to study. The customer journey map tool was used to analyze the learning experience of students in the course journey, and the emotions and pain points were obtained, as well as some critical factors leading to a positive learning experience. Finally, to demonstrate the availability of the cross-reference list and critical factors, a baby strollers design project course was developed and participants were interviewed. The results show that the cross-reference list and critical factors could improve learning effectiveness and enhance the learning experience significantly. View Full-Text
Keywords: project-oriented design-based learning (PODBL); design-based learning (DBL); industrial design; project-based learning (PjBL); customer journey map; service design project-oriented design-based learning (PODBL); design-based learning (DBL); industrial design; project-based learning (PjBL); customer journey map; service design
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MDPI and ACS Style

Ai, X.; Jiang, Z.; Hu, K.; Chandrasekaran, S.; Wang, Y. Integrating a Cross-Reference List and Customer Journey Map to Improve Industrial Design Teaching and Learning in “Project-Oriented Design Based Learning”. Sustainability 2020, 12, 4672. https://doi.org/10.3390/su12114672

AMA Style

Ai X, Jiang Z, Hu K, Chandrasekaran S, Wang Y. Integrating a Cross-Reference List and Customer Journey Map to Improve Industrial Design Teaching and Learning in “Project-Oriented Design Based Learning”. Sustainability. 2020; 12(11):4672. https://doi.org/10.3390/su12114672

Chicago/Turabian Style

Ai, Xianfeng, Zhigang Jiang, Kang Hu, Siva Chandrasekaran, and Yan Wang. 2020. "Integrating a Cross-Reference List and Customer Journey Map to Improve Industrial Design Teaching and Learning in “Project-Oriented Design Based Learning”" Sustainability 12, no. 11: 4672. https://doi.org/10.3390/su12114672

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