Improving NFC Technology Promotion for Creating the Sustainable Education Environment by Using a Hybrid Modified MADM Model

With the growing prevalence of mobile devices, the use of near-field communication (NFC) technology has increased constantly in recent years. Scholars expect NFC technology to be used to develop new campuses with sustainable education environments for safely transferring information or services. In campuses, the decisions to adopt NFC technology considers multiple attribute decision making (MADM) problems, which require multicriteria decision analysis that in turn involves the feedback and interdependence effects among criteria/dimensions. This paper proposes an improvement model that could facilitate NFC technology promotion for creating the sustainable education environment in a campus (Kainan University of Taiwan). Furthermore, in this model, the interdependence and feedback effects among criteria/dimensions, optimal alternative selections, and systematic improvements for NFC technology promotion can be addressed by using a hybrid modified MADM model, which integrating the decision making trial and evaluation laboratory (DEMATEL) method, the DEMATEL-based analytic network process (DANP) method and the modified VlseKriterijumska Optimizacija I Kompromisno Resenje (VIKOR) method. Finally, an empirical case for improving NFC technology promotion in the context of creating the sustainable education environment is presented to prove the proposed model. The results revealed that government policy was the largest driver in NFC technology promotion and the most influential criterion for creating the sustainable education environment, and that alternative C (educational institution) should be the first improvement priority. Furthermore, the comparative results revealed that the proposed method is better than the traditional method because using hybrid modified MADM model can obtain the most realistic performance-gap to innovation and determine the most effective improvement plan towards achieving the aspiration value.


Introduction
With the advancement of mobile devices such as smart phones and tablet computers, the application of near-field communication (NFC) technology has been increasing in recent years. NFC is Which methods can be adopted and how can use to improve the existing performance towards closing the aspiration level (goal-achieving) in whole evaluation criterion? Goal performance in perception (aspiration level) Gaps Figure 1. Research framework for improving NFC technology promotion in the context of creating the sustainable education environment to facilitate closing goal-achieving.

NFC Technology
NFC is a wireless technology of short-range that was developed from RFID. NFC technology enables secure and convenient short-range communication between mobile devices, and can be used for various services such as payment and ticketing as well as for smart environment and educational service applications [19]. Coskun et al. [19] also suggested that various implementations of NFC services in universities can be seen as creating smart environments for students as well as providing efficient workforce management and easier administration services for the staff. Such applications include photocopy services, identification, payment services in university cafes and restaurants, and payment for sport facilities. The technology could also be used for teaching services, resource control and management services, disseminating information, enabling access to services, interactive learning, attendance supervision, and examination systems. Shen et al. [2] reported that NFC technology enables smart classroom system innovation by automating attendance management, locating students, delivering real-time feedback, and providing interactive learning platforms.

NFC Technology
NFC is a wireless technology of short-range that was developed from RFID. NFC technology enables secure and convenient short-range communication between mobile devices, and can be used for various services such as payment and ticketing as well as for smart environment and educational service applications [19]. Coskun et al. [19] also suggested that various implementations of NFC services in universities can be seen as creating smart environments for students as well as providing efficient workforce management and easier administration services for the staff. Such applications include photocopy services, identification, payment services in university cafes and restaurants, and payment for sport facilities. The technology could also be used for teaching services, resource control and management services, disseminating information, enabling access to services, interactive learning, attendance supervision, and examination systems. Shen et al. [2] reported that NFC technology enables smart classroom system innovation by automating attendance management, locating students, delivering real-time feedback, and providing interactive learning platforms. Pesonen and Horster [1] indicated that NFC has a faster setup time, easier usability, and a superior consumer experience compared with similar technologies such as Bluetooth and RFID (i.e., NFC is focused on interaction). Ok et al. [20] listed several benefits of NFC: first, NFC is compatible with existing RFID infrastructure; second, NFC is highly user-friendly; third, the short transmission range provides reliable security.

Literature on the Attributes Influencing NFC Technology Promotion
Tornatzky and Fleischer [21] proposed the Technology, Organization and Environment (called TOE framework) for examining the adoption of technological innovations such as NFC and RFID. Brown and Russell [22] collected the data of six retailers to identify the attributes of influencing NFC technology promotion in retail by using the TOE framework. In addition to the TOE framework, the high technology expenditure such as the hardware and software costs can also affect the RFID adoption [8,23]. Lu et al. [8] used four dimensions of Technology, Organization, Environment, and Cost (called TOEC framework) and 13 criteria to improve RFID adoption in the healthcare industry. Similarly, this study adopts the TOEC framework as the four dimensions and 12 criteria of our research framework. The attributes are discussed below.

Technology Dimension
Technological dimensions are also called innovation features in some studies on organizational adoption processes [24]. Technological integration, technological competence and technological security have been suggested to be crucial to NFC or RFID adoption [8,25,26] and are used in our research framework. Technological integration can reduce the complexity and enhance the efficiency of information systems involving NFC or RFID. Technological competence, such as competence in using NFC or RFID applications, can be instilled in an organization by providing a platform for an information technology (IT) system. Technological security is the degree of safety for exchange data and online transactions on an Internet platform.

Organization Dimension
Orlikowski [27] reported that the characteristics of an organization aiming to implement a new technology are very related to the adoption process. Some studies have supported this finding with regard to NFC or RFID adoption, identifying potentially influential criteria such as executive support, company size and the organizer's IT capabilities [8,[24][25][26]. Executives substantially influence the NFC or RFID adoption process because they typically lead to wider support and commitment for the adoption project within their organization. A large company size enables diverse resources to be used in assessing and determining the technology required for profit. For an organization to possess sufficient IT capabilities, such as the capability to manage NFC projects, it requires extensive IT expertise in addressing implementation challenges.

Environment Dimension
Orlikowski [27] emphasized the effect and role of the external environment in the organizational decision to adopt a new technology. Government policy, partner integration and competitive pressure are regarded as the most crucial external criteria [8,[24][25][26]. Government policies have a positive effect on IT diffusion. Partner integration is the degree to which the suppliers and customers of a company are willing and ready to carry out commercial activities by utilizing NFC or RFID. With the expansion of competitive pressure, companies may feel the need to attain a competitive advantage through innovations that involve adopting NFC or RFID, which enable accurate data collection and have a high operation efficiency.

Cost Dimension
The advantages of any innovation should outweigh the costs of adopting the innovation [24]. Therefore, the related costs of a new technology have a significant impact on the decision to adopt it. In this respect, NFC and RFID technologies are not worth implementing [25]. Most companies remain doubtful about whether the related costs of NFC or RFID can be offset by its promised advantages. The present study investigated the costs associated with NFC and RFID such as equipment, maintenance and implementation costs [8]. The equipment costs include hardware and software costs. The maintenance costs include the cost for servicing the operation of the NFC or RFID system. The implementation costs include initial installation, work disruption and management of associated change costs. Therefore, how can improve the performance-gaps to reduce the implementation costs, it is an important issue in this research.

Methodology
The hybrid modified MADM model consists of the DEMATEL method, the DANP method and the modified VIKOR method. The model is used to address the feedback problems and interdependence of the complex interrelationships associated with NFC technology promotion in real-world situations, as indicated in Figure 2. The details are described below.
Sustainability 2018, 10, x FOR PEER REVIEW 5 of 23 In this respect, NFC and RFID technologies are not worth implementing [25]. Most companies remain doubtful about whether the related costs of NFC or RFID can be offset by its promised advantages. The present study investigated the costs associated with NFC and RFID such as equipment, maintenance and implementation costs [8]. The equipment costs include hardware and software costs. The maintenance costs include the cost for servicing the operation of the NFC or RFID system. The implementation costs include initial installation, work disruption and management of associated change costs. Therefore, how can improve the performance-gaps to reduce the implementation costs, it is an important issue in this research.

Methodology
The hybrid modified MADM model consists of the DEMATEL method, the DANP method and the modified VIKOR method. The model is used to address the feedback problems and interdependence of the complex interrelationships associated with NFC technology promotion in real-world situations, as indicated in Figure 2. The details are described below.
from each criterion into each dimension and overall performance for reducing performance-gaps towards reaching the aspiration level based on the INRM Developing the best improvement plan for NFC technology promotion in the context of creating the sustainable education environment based on the INRM Figure 2. Hybrid modified MADM model procedures.

Establishing the INRM and Total Influence Relation Matrix Utilizing the DEMATEL
The DEMATEL was proposed by the Geneva Battelle Research Center [28,29] to construct structural analysis model. Then, Prof. Tzeng used the DEMATEL method as a MADM method applied in various fields of practical experience experts to determine the interrelationship matrix necessary for solving real-world relationship problems and building an INRM to identify the sources of cause-effect problems, thereby enabling the systematic improvement [4][5][6][7][8][9][10][11][12][13][14][15][30][31][32][33]. Expert questionnaires are used as part of the techniques that survey the degree of influence relation of criterion i on criterion j utilizing a measurement scale from 0 to 4 (no influence ← 0, 1, 2, 3, 4 → very high influence) by a linguistic perception (natural language) of the pairwise comparison of dimensions/criteria according to experts' experience (see Appendix in detail). The method is described as follows. Step

Establishing the INRM and Total Influence Relation Matrix Utilizing the DEMATEL
The DEMATEL was proposed by the Geneva Battelle Research Center [28,29] to construct structural analysis model. Then, Prof. Tzeng used the DEMATEL method as a MADM method applied in various fields of practical experience experts to determine the interrelationship matrix necessary for solving real-world relationship problems and building an INRM to identify the sources of cause-effect problems, thereby enabling the systematic improvement [4][5][6][7][8][9][10][11][12][13][14][15][30][31][32][33]. Expert questionnaires are used as part of the techniques that survey the degree of influence relation of criterion i on criterion j utilizing a measurement scale from 0 to 4 (no influence ← 0, 1, 2, 3, 4 → very high influence) by a linguistic perception (natural language) of the pairwise comparison of dimensions/criteria according to experts' experience (see Appendix A in detail). The method is described as follows. Step 1: Construct the average direct influence relation matrix O with expert questionnaires in practical experience. The average matrix O = [o ij ] n×n is given by Equation (1).
Step 2: Construct the initial influence relation matrix Q. The initial matrix Q = [q ij ] n×n can be gained by using Equations (2) and (3).
Step 3: Construct the total influence relation matrix T. The total matrix T = [t ij ] n×n can be gained by using Equation (4).
Step 4: Construct the INRM using the total matrix T. The INRM can be constructed by Equations (5) and (6).
= c 1 , . . . , c j , . . . , c n n×1 (6) where r i and c j show the sum of ith row and jth column of the total matrix T, respectively. The INRM can facilitate decision makers in creating systematic improvement strategies for NFC technology promotion via the examination of the direct/indirect influence relationship of the dimensions/criteria.

Calculated the Influence Weights Using the DANP
The DANP was proposed by Tzeng et al. [33,34] from the basic concepts of the ANP as a MADM method for solving real world problems with feedback and dependence between criteria or dimensions and determining influential weights [9,[11][12][13][14][15][33][34][35][36][37][38][39][40][41][42]. The DANP can additionally obtain the relative influence weights not only for use in selection/ranking but also for making performance-gap improvements according to the relationships, including those among real-world dimensions and criteria. The DANP method comprises the following procedures.
Step 1: Calculate the unweighted supermatrix W = (T α C ) . The total matrix T C can be calculate by criteria, as indicated in Equation (7), where ∑ m j=1 m j = n, m < n, and T ij C as a m i × m j submatrix.
Matrix T α C can be gained by normalizing matrix T C , as indicated in Equation (8).
where submatrix T α11 C can be gained by using Equations (9) and (10); similarly, submatrix T αnn C can be gained.
where submatrix W 11 can be gained by using Equation (12), where D m denotes the mth dimension, and c mm m denotes the m m th criterion in the mth dimension.
Step 2: Calculate the weighted super-matrix W α = T α D W. The total matrix T D can be calculate by dimension, as indicated in Equation (13).
Sustainability 2018, 10, 1379 can be gained by normalizing matrix T D , as indicated in Equation (14).
The normalized matrix T α D and the unweighted supermatrix W are utilized to generate the weighted supermatrix W α , as indicated in Equation (15).
The influence weights (also called the DANP weights) can then be calculated by using lim where β denotes any number for the exponent.

Evaluating and Improving the Performance Using the Modified VIKOR
The VIKOR method was proposed by Opricovic and Tzeng [43] according to the concepts of the class distance function [44] as a MADM method to solve the conflicting problem among criteria [33,42,[45][46][47]. The modified VIKOR method combines the influence weights with each normalized performance to integrate each criterion into each dimension performance as well as the total performance [5,9,11,15,33,[39][40][41][42][45][46][47][48][49][50]. We can subsequently improve the problems of the sustainable education environment according to the INRM to decrease the performance-gaps in criterion/dimension and thereby close the desired aspiration value in the modified VIKOR method (while a traditional concept of MADM, such as traditional VIKOR method, can only perform ranking and selection, and cannot be used for performance-gaps improvement, when using "max-min" as the benchmark) according to the interrelationships of real-world dependence and feedback problems using "aspiration-worst" as the benchmark. We require a systematic approach to problem-solving in real-world situations. We must identify the sources of cause-effect problem according to the INRM for performance-gap improvement (i.e., avoid "piecemeal" or "stop-gap" measures). Therefore, in this study, we set an aspiration value as a benchmark to prevent selecting the most favorable option from among inferior choices. The expansion of the modified VIKOR method is given by Equations (16) and (17).
where f kj is the performance-score of the jth criterion in the kth alternative, r kj is the degrees of gap (i.e., regret) of the jth criterion in kth alternative, and w j is the influence weights. The modified VIKOR method is described below.
Step 1: Set the aspiration value and worst value. The traditional VIKOR method is given the positive and negative ("max-min") ideal solution as a benchmark, as indicated in Equations (18) and (19). The traditional VIKOR ranking/selection indicates that the preferred alternative is proximate to the positive ideal solution.
Positive ideal solution : Negative ideal solution : The modified VIKOR method for performance-gap improvement is given the aspiration and worst value (called "aspiration-worst") as benchmarks, as indicated in Equations (20) and (21).
Worst value : In this study, Questionnaires of performance measure were used with items scored from 0 to 4 (very bad/dissatisfaction ← 0, 1, 2, 3, 4 → very good/satisfaction) to evaluate performance-scores by social response (see Appendix A in detail). Thus, the worst value at score 0 ( f worst j = 0) and the aspiration value can be set at score 4 ( f aspired j = 4).
Step 2: Calculate total average minimal performance-gap/regret (i.e., the group utility) G k , and calculate the respective maximum performance-gap/regret M k . The performance-gap measures for total average minimal performance-gap G k and the respective maximum performance-gap M k can be formulated by using L p=1 k and L p=∞ k , respectively, as indicated in Equations (22) and (23).
where min k G k represents the maximum group utility (i.e., how to eliminate the performance-gaps in each dimension/criterion) and max k M k represents the respective maximum regret (i.e., how to seek the largest performance-gap shown as priority improvement of each dimension/criterion).
Step 3: Compute the comprehensive indicators C k . Finally, the comprehensive indicators C k can be gained by using Equation (24). where v shows the strategical weight. Equation (24) can be rewritten as Equation (25) when G * = 0 and M * = 0, and G − = 1 and M − = 1.
The performance-gaps help decision makers to develop the improvement strategies for facilitating NFC technology promotion in the context of creating the sustainable education environment according to the INRM.

An Empirical Case Analysis of Improving NFC Technology Promotion in the Context of Creating the Sustainable Education Environment
This paper provides an empirical analysis to prove that the proposed hybrid model can improve NFC technology promotion in the context of creating the sustainable education environment according to the hybrid modified MADM model.

The Analysis of Results
In this study, we used the DEMATEL method to build the construction of influence relationships in the decision-making problems with four dimensions and 12 criteria for improving and facilitating NFC technology promotion in a real case of Taiwan. According to questionnaires completed by experts with considerable practical experience, the average matrix O can be gained, as indicated in Table 1. The significant confidence reaches 97.2% (greater than 95%) for 13 experts with practical experience in RFID/NFC technology promotion, i.e., the consensus of average gap equals 2.8% (smaller than 5%) in consensus with experts. According to normalizing the average matrix O, the initial matrix Q can also be gained. According to the infinite series of indirect and direct effects for the initial matrix Q, the total matrix T can be gained, as indicated in Table 2, which shows that the relationship among all the criteria have a complex interrelationship. The total matrix T can be divided into the matrix T C (i.e., the total matrix by criteria with dimensions-clustering) and the matrix T D (i.e., the total matrix by dimensions), as indicated in Table 3. Table 3 presents the total effects of the influence given and received for matrix T D and T C . In Table 3, "environment" (r i − c i ) had the largest positive value (0.075), rendering it the most influential dimension in the evaluation/improvement system. "Organization" (r i − c i ) had the smallest negative value (−0.066) and thus is the most easily influenced by other dimensions. Accordingly, decision-makers should consider "environment" as a crucial consideration in NFC technology promotion. "Technology" (r i + c i ) had the highest positive value (6.946) and thus should be considered the most interactive relationship to other dimensions and had the most interactive dimension by experts. In contrast, "environment" (r i + c i ) was related the smallest (6.533) to other dimensions. In addition, "government policy" (r i − c i ) exhibited the largest degree of causality (0.670), which thus most likely influences other criteria. "Organizer's IT capability" (r i − c i ) is the smallest degree of causality (−0.989), thus is the most easily influenced by other criteria. "Technological integration" (r i + c i ) had the most interactive relationship (21.922) to other criteria. In contrast, "company size" (r i + c i ) was the least related (18.945) to other criteria. According to Table 3, the INRM can be drawn by illustrating the influence network relationship of four dimensions and 12 criteria, as indicated in Figure 3. Furthermore, as Figure 3 shows, the experts considered that "environment" should be the first priority in terms of improvement; "environment" is the source of cause-effect problem and can influence other dimensions. According to "environment" dimension, the directions of priority improvement are ordered as "government policy", "competitive pressure", and "partner integration". Decision makers should encourage government to engage in policy planning related to NFC technology diffusion to satisfy social/user needs.
/a a ij × 100% = 2.8% < 5% in consensus of experts, where n is the number of criteria, a is the number of 13 experts in practical experience.  Table 3. The sum of influences given/received from matrix T D and T C . By using the DEMATEL method and the concept of the ANP, the influence weights of the DANP can be determined, and the case company can be surveyed to gain indicators for the dependence and feedback (i.e., interrelationship). The DANP can be used to gain an unweighted supermatrix, as indicated in Table 4, which shows the degrees of the weights among the influence relationships. We also considered the impacts of other dimensions to gain the weighted supermatrix, as indicated in Table 5, which shows the degrees of influence brought from other dimensions. To gain the limited weighted supermatrix, the weighted supermatrix is multiplied by itself multiple times. A steady-state supermatrix with the global weights (i.e., influence weights) can then be gained by utilizing the infinite power of the limited weighted supermatrix, as indicated in Table 6. The local weights can be derived from the global weights by using the DANP approach, as indicated in Table 7, which helps decision-makers comprehend the influence weights of four dimensions to perform the selection and ranking. The results show that "technology" (0.2587) was the most important dimension, and that "organizer's IT capability" (0.3519) was the most important criterion in terms of influence.    Ultimately, the influence weights combine with the modified and traditional VIKOR method to calculate performance-gap of each criterion, each dimensional performance-gap and the total performance-gap to evaluate the determinants of improving NFC technology promotion for creating the sustainable environment (problem-solving) based on the INRM by systematics. The empirical case analysis is utilized to assess the performance-gaps by using the traditional method (VIKOR)  Ultimately, the influence weights combine with the modified and traditional VIKOR method to calculate performance-gap of each criterion, each dimensional performance-gap and the total performance-gap to evaluate the determinants of improving NFC technology promotion for creating the sustainable environment (problem-solving) based on the INRM by systematics. The empirical case analysis is utilized to assess the performance-gaps by using the traditional method (VIKOR) and proposed approach (modified VIKOR). The performance-gaps can be determined by analyzing the VIKOR questionnaires, as indicated in Table 8. As the table shows, in the case of the traditional method, the total average gaps for Alternatives A (information technology industry), B (logistics and transportation industry), and C (educational institution) were 0.041, 0.575, and 0.933, respectively, yielding the result A B C. In the case of the proposed approach, the total average gaps for Alternatives A, B, and C were 0.138, 0.239, and 0.327, respectively, yielding the result A B C. The comparative results reveal that, although these rankings are the same, the proposed approach is superior to the traditional method because it can obtain the most realistic performance-gap for creating the best improvement plan; accordingly, Alternative C should be prioritized for improvement because it has the largest total average gap. The traditional method cannot be applied for performance improvement because its gap ratio is equal to zero when f kj is close to max, while, when f kj is close to min, its gap ratio is equal to one. Thus, the proposed approach can determine the most realistic performance-gap ratio from real performance value to the aspiration value in each criterion to perform performance improvement. The proposed approach revealed that the gap results for "technology", "organization", "environment", and "cost" in Alternative C were 0.284, 0.354, 0.416, and 0.261, respectively. These results indicated that "environment" should be the first priority in terms of improvement because it had the largest gap. In addition, for Alternative B, they were 0.259, 0.248, 0.229, and 0.219, respectively. These results indicated that "technology" should be the first priority in terms of improvement. For Alternative A, they were 0.103, 0.198, 0.104, and 0.146, respectively. These results indicated that "organization" should be the first priority in terms of improvement. The results of three alternatives indicated that different industries should adopt distinct improvement strategies. This paper uses the result of Alternative C to improve NFC technology promotion for the sustainable education environment as priority strategy. Furthermore, the comprehensive indicators C k can be also gained, which value of v can make decisions by the experts that is regulated as v = 0, v = 0.5 and v = 1 in this study. The comprehensive indicator results of 0.469 (respective maximum gap from v = 0), 0.398 (the majority of criteria from v = 0.5) and 0.327 (the group utility/total average gap from v = 1) revealed that "environment" should be the first priority in terms of improvement. This reveals that the proposed model can identify the problem-solving points to facilitate NFC technology promotion according to an empirical case.

Dimensions/Criteria r i c i r i + c i r i − c i
Note: Alternatives A, B, and C are information technology industry, logistics and transportation industry, and education institution, respectively. Figure 3 presents the influence network relation map for the dimensions and criteria, and Table 8 presents the performance-gaps, which help policymakers to make reliable decisions. As Figure 3 shows, four dimensions and 12 criteria were found to affect each other. The results showed that "environment" had the highest positive value (r i − c i ) and thus was the most influence dimension regarding improvement priority, which is the sources of the problem, followed by "cost"; "government policy" had the largest positive value (r i − c i ) and thus was the most influence criterion, followed by "competitive pressure". In other words, the results revealed that "environment" and "cost" have a significant and positive relationship to affect NFC technology promotion; the costs of adopting NFC technology can bring more benefits of innovation, namely a sustainable education environment. However, according to Table 7, "technology" had the highest weight and the best ranking and thus was the most important dimension in terms of influence; "organizer's IT capability" with the highest weight and best ranking is the most important criterion in terms of influence. These notable results revealed that the decision-makers did not believe that "technology" was the most influential dimension, and that "organizer's IT capability" was the most influential criterion; however, they nevertheless considered "technology" and "organizer's IT capability" to be crucial attributions. To address the conflicting problem of ranking/selection and improvement, the influence weights were combined with the compromise ranking method (i.e., the modified VIKOR method) to determine the priority direction of improvement and assess performance-gaps. The performance-gaps show improvement priorities, which is more appropriate for improving NFC technology promotion in the context of creating the sustainable education environment. In the light of Table 8, the comparative results reveal that the modified VIKOR method is more feasible than the traditional VIKOR method because its performance-gaps have not appeared equal to zero and one, which can obtain the most realistic performance-gap and thus establish the performance improvement strategy for achieving the aspiration value. In Table 8, we also observed very interesting phenomenon: the traditional VIKOR method can yield only a relatively optimal ranking and selection results (performance-gaps existed zero and one in three alternatives), and cannot be applied for performance improvement because it presents performance-gaps equal to zero (the zero gap indicates that the traditional VIKOR method has the disadvantage of "picking the best apple from a barrel of rotten apples"); in other words, the proposed approach not only can be utilized for selection and ranking, but also can be utilized for performance improvement for alternatives, even can be utilized for single alternative improvement. According to alternative C (educational institution) in the proposed approach, "environment" dimension is the most easily improved and should be prioritized for improvement because it has the maximum performance-gap value, followed by "organization", "technology", and "cost"; "government policy" criterion should be prioritized for improvement because it has the maximum performance-gap value, followed by "partner integration", "organizer's IT capability", and "competitive pressure". The results showed that the proposed model can solve the decision problems of NFC technology promotion based on the INRM to decrease the performance-gaps and thereby facilitate reaching the aspiration value according to the feedback and the interrelationships of dependence problem in the real world. This study uses the most maximum performance-gap and influence factor as critical attributions for determining the improved strategies. In order to implement an effective NFC technology environment for creating such a sustainable education environment of the low birthrate in Taiwan towards satisfying teaching quality, resource control and management needs, the following managerial implications are proposed for improving NFC technology promotion. Policymakers should consider how to ask campuses make "environment" (D 3 ) their top improvement priority. Another option is that policymakers can refer D 3 to guide campuses to prioritize in improvement of "government policy" (C 33 ) for enhancing NFC technology diffusion according to the INRM. In other words, policymakers can refer to the performance-gaps and the INRM to ameliorate their performance of dimensions and criteria in the evaluation/improvement model for improving NFC technology promotion in the context of creating the sustainable education environment. The results revealed that "environment" (D 3 ) most accurately predicted social needs, and thus that policymakers should encourage government to engage in policy planning related to NFC technology diffusion such as teaching services, identification, as well as payment services in campus restaurants, management services and resource control to enhance "environment" through "government policy".

Conclusions and Remarks
Based on real-world relationships, this study constructed hybrid modified MADM model integrating the DEMATEL method, the DANP method and the modified VIKOR method to explore and improve NFC technology promotion in the context of creating a sustainable education environment. Several of the main contributions of this study are described below.
First, this study developed a MADM model for the decision-making on sustainable education environment, and this model can provide policymakers with a deeper comprehension of how to facilitate NFC technology promotion. Second, the DEMATEL method constructed an INRM for systematic improvement, thus facilitating solving real-world interactive relationships and overcoming the independent assumptions. The DANP method derived the influence weights to eliminate the time-consuming pairwise comparisons in the original ANP and solve the feedback and dependence problems. Third, the comparatively favorable result of the traditional approach is replaced with one based on the aspiration value, thereby avoiding selecting the most favorable option from among inferior choices and satisfying the social/user needs of the current competitive markets. The modified VIKOR method can obtain the performance-gaps by setting the aspiration value. The performance-gaps can enable policymakers to decrease these gaps in each criterion and dimension to overcome the decision-making problems and thus reach the INRM-based aspiration value. The INRM can identify the sources of problems and thus enable systematic improvement, which aids policymakers in understanding the causality of decision-making problems and creating improvement strategies. Fourth, the comparative results reveal that the modified MADM model can be utilized for not only "selection and ranking" but also "performance improvement" in reaching the aspiration value. The empirical case analysis shows that the modified MADM model can effectively help policymakers facilitating NFC technology promotion for creating the sustainable education environment by enhancing "environment" level through "government policy". Accordingly, we conclude that the results can offer guidelines to policymakers by identifying the critical attributes and determining the most effective means of facilitating NFC technology promotion.
In future study, three limitations need to be investigated. First, the future study should use larger samples to verify the findings for enhancing the ability of interpretation because larger samples can create more sophisticated analysis. Second, the evaluation attributes were selected from relevant literature for NFC/RFID technology adoption and from the investigations of pretest questionnaires in practical experience. The future study could adopt different methods, such as in-depth interviews and longitudinal studies, to seek other core attributes for evaluation and improvement analysis. Third, we will use multi-objective decision making (MODM) methods such as changeable spaces programming (CSP) and data envelopment analysis (DEA) to design how to achieve the aspiration value.

Instructions for Filling Out the Questionnaire
This questionnaire is divided into 8 parts: (1) instructions for filling out; (2) dimensions and criteria descriptions; (3) investigation of the degree of importance for dimensions and criteria; (4) method for filling out; (5) comparison of the impact of the 4 dimensions; (6) comparison of the impact of the 12 criteria; (7) investigation of the degree of satisfaction for criteria; (8) personal data. Table A1. Descriptions of dimensions and criteria.

Dimensions/Criteria Descriptions
Technology (D 1 ) Technological integration (C 11 ) Technological integration can reduce the complexity and enhance the efficiency of information systems involving RFID or NFC Technological competence (C 12 ) Technological competence can be instilled in an organization by providing a platform for an information technology (IT) system.
Technological security (C 13 ) Technological security is the degree of safety for exchanging data and online transactions on an Internet platform.

Organization (D 2 )
Executive support (C 21 ) Top management enables obtaining sight, support, and commitment to create a substantial influence on the RFID or NFC adoption process Competitive pressure (C 31 ) With the expansion of competitive pressure, companies may feel the need to attain a competitive advantage through innovations that involve adopting RFID or NFC, which have a high operation efficiency and enable accurate data collection Partner integration (C 32 ) Partner integration is the degree to which the customers and suppliers of a company are willing and ready to conduct commercial activities by using RFID or NFC

Investigation of the Degree of Importance for Dimensions and Criteria According to Experts with Practical Experience
Please fill the number ( ) degree of importance for dimensions and criteria. The degrees of importance are 0 to 4 (Very unimportance ← 0, 1, 2, 3, 4 → Very importance).

Dimensions/Criteria
Degree of Importance
For examples: If the influence degree of A to B is "extreme influence", then fill 4 under B column; if the influence degree of D to A is "low influence", then fill 1 under A column. Technological competence (C

)
Technological security (C

)
Executive support (C

)
Company size (C

)
Organizer's IT capability (C

)
Competitive pressure (C

)
Partner integration (C

)
Government policy (C

)
Equipment cost (C

)
Implement cost (C

)
Maintenance cost (C

Investigation of the Degree of Satisfaction for Criteria
According to the following twelve criteria to evaluate the degree of satisfaction of NFC technology promotion, including information technology industry (alternative A), logistics and transportation industry (alternative B), and education institution (alternative C). The performance scores are 0 to 4 (very bad/dissatisfaction ← 0, 1, 2, 3, 4 → very good/satisfaction).

Degree of Satisfaction (Alternative C)
Technological