EVS 25 Shenzhen , China , Nov 5-9 , 2010 SIM-Drive-About the efficient electric vehicle spread strategy by open source method -

This proposal describes new electric vehicles (EVs), whose development has been led by SIM-Drive Corporation. Presently, Dr.Hiroshi Shimizu(President of SIM-Drive Corporation) has completed eight prototype vehicles; he is now developing the next prototype that is comparable to the current models of EVs that are available on the market.The development technique is a open source method. Keywords— “SIM-Drive” “open source” “in-wheel motor” “Hiroshi Shimizu” 1. strategy by open source method 1.1 Establishment and Activities of SIM-Drive SIM-Drive Representative Hiroshi Shimizu has been developing EVs mainly in Keio University for over 30 years,completing eight innovative cars. SIM-Drive Corporation was established on August 20, 2009, in order to popularise and promote this technology around the world, and to replace petrol vehicles with EVs (Figure 1). Figure 1: Appearance of establishment press release In order to develop this technology into a global business from a market-in and user-oriented approach, rather than a product-oriented philosophy, SIM-Drive Corporation invited nationally known figures who have practiced “business management from the perspectives of consumers.” The management team includes the following: Soichiro Fukutake, Chairman of Benesse Holdings, Inc., one of Japan’s most recognised executives, who has expanded Japan’s largest educational industry, Berlitz International, Inc., as well as Simul International, Inc., and other prominent companies; Kenichi Hattori, Chief Executive Officer, and Chairman of Gulliver International, Inc., the Japan’s largest car dealer that handles 300 000 used cars each year, sells 60 000 used cars online, and established a new business model for users;Hiroshi Fujiwara, Chief Executive Officer, one of the most successful IT entrepreneous in Japan. Fujiwara, before joining SIM-Drive Corporation, set up a company called Nano-Optonics Energy that supports science and technology for improving the global environment. The advisors include: Professor Jun Murai, Dean of the Faculty of Environment and Information Studies of Keio University, and Nobuyuki Idei, former Chief Executive Officer of Sony. This team consists of the renowned people of Japan and has been deeply involved in the process of developing standard models and technology 1 World Electric Vehicle Journal Vol. 4 ISSN 2032-6653 © 2010 WEVA Page000860


strategy by open source method
The technical features of this vehicle are: (1) an in-wheel motor installed in wheels (Figure 5); (2) a built-in frame for components that holds batteries, speed controllers, etc. within a hollow but solid frame installed under the floor(Figure 6); (3) a tandem-wheel suspension with eight-wheel drive, obtained by dividing a large wheel into two wheels.If a participating organisation adopts a wheeled platform structure developed by SIM-Drive Corporation, the transfer fee will be 200 million JPY with a royalty fee of 2%.If an in-wheel motor is adopted, a transfer fee will be 100 million JPY with a royalty fee of 3%.

Business Plan
Based on the business model described in the preceding chapter, SIM-Drive Corporation started the first advanced development project in January 2010, which will last for one year and three months(Figure 8).geared towards mass-production (Figure 9)

2.Conclusion
The requirements of the 21st century traffic scene are accuracy, safety, and the lessening of environmental burden.-developing and providing environmentally friendly vehicles, and is committed to making the world a better place to live for children and families.
-creating "the next industry" to save Japan and the world.
-providing education that leads to a "better life" in order to "nurture human resources." To achieve the above philosophy, SIM-Drive Corporation

1. 1
Establishment and Activities of SIM-Drive SIM-Drive Representative Hiroshi Shimizu has been developing EVs mainly in Keio University for over 30 years,completing eight innovative cars.SIM-Drive Corporation was established on August 20, 2009, in order to popularise and promote this technology around the world, and to replace petrol vehicles with EVs (Figure 1).

Figure 1 :
Figure 1: Appearance of establishment press releaseIn order to develop this technology into a global business from a market-in and user-oriented approach, rather than a product-oriented philosophy, SIM-Drive Corporation

1. 2
SIM-Drive Corporation's TechnologyRepresentative Director Hiroshi Shimizu has developed EV technology based on the belief that technology changes from low efficiency to high efficiency, from being hard to use to easy to use, and from the complicated to the simple.One of the results is Eliica[1] completed in 2005 years (Figure2,3,4).

Figure 6 :
Figure 6: Platform by SIM-Drive component Built-In Platform

Figure 7 :
Figure 7: SIM-Drive Development Business Model The cost of participating in an advanced development project is 20 million JPY per organisation.A participating organisation will in return receive the best of the latest electronic vehicle technology.In terms of technology transfer, if a participating organisation mass-produces a completed model, the organisation can have access to all the technology developed by SIM-Drive Corporation with a transfer fee of 300 million

Figure 8 :
Figure 8: Schedule of Developing Prototype Model and Commercial Model for Mass Production The goal of this project is to build an advanced development prototype for an EV, which will be commercialised and mass-produced in 2013.SIM-Drive Corporation is planning to manufacture the following models: A Ground-up model (a model to be developed from scratch such as an EV)

Figure 9 :
Figure 9: An Image of a Ground-up Vehicle

Figure 10 :
Figure 10: Companies/Organizations Participating the 1st Prototype Project In particular, a noteworthy participant is Mitsubishi Motors Corporation, which released the world's first mass-produced EV "iMiEV(Figure 11)" in 2009.and two Japanese municipalities Okayama Prefecture and Tottori Prefecture will participate in this project.

Figure 11 :
Figure 11: iMiEV (2009 Mitsubishi Motors Japan) Having announced that it would promote the development and popularisation of EVs for the long-term future of the company, Mitsubishi Motors Corporation is considered to be the front-runner in the area of EVs due to their development and popularisation of these vehicles.iMiEV is an EV based on the Central Motor model type; however, because the company has a history of pursuing development based on the In-wheel Motor technology, it has decided that the next model of iMiEV will adopt an in-wheel motor mechanism.By linking the accumulated technology of SIM-Drive Corporation and Mitsubishi Motors Corporation's know-how of test capability and mass-production capacity, the strategy explained in this proposal becomes closer to realisation.The participation of Okayama Prefecture and Tottori

Figure 12 :
Figure 12: Internal combustion engine cars are readily convertible to electric vehicles SIM-Drive Corporation aims to establish low-environmental impact infrastructure by popularising EVs based on the Corporation's primary technology "In-wheel Motors."In order to achieve this, SIM-Drive Corporation is dedicated not only to technology and product development but also to consultations provided to other 4 World Electric Vehicle Journal Vol. 4 -ISSN 2032-6653 -© 2010 WEVA Page000863 EVS25 World Battery,Hybrid and Fuel Cell ElectricVehicle Symposium automobile and related companies.SIM-Drive Corporation promotes activities for the general public, and education on the next generation human resources in collaboration with Benesse Holdings, Inc. SIM-Drive Corporation has determined to utilise the grants that it receives in order to communicate with consumers about the process of product development, to pursue the highest level of professionalism in every field of business, and to contribute to global environmental measures with the latest technology.SIM-Drive Corporation is: will encourage industries, governments, academics, and the global society as a whole; value each technology, each consumer, and each working opportunity with our partners; constantly examine what is expected from the Corporation and what we need to achieve; and continue to fulfill our responsibilities.