Equilibrium Optimization with Multi-Energy-Efficiency-Grade Products: Government and Market Perspective

: This paper studies the multi-level supply chain network equilibrium optimization problem of multi-energy-efficiency products under different government subsidies and demand scales. In the equilibrium optimization problem, manufacturers determine the production volume of the energy-saving products; retailers decide the transaction volume with manufacturers, distribution volume for markets, and marketing efforts of energy-saving products; markets determine the transaction price. Firstly, the optimal decision-making behaviors of manufacturers, retailers, and markets are described. Simultaneously, the global optimization problem is transformed into a finite-dimen-sional variational inequality formulation. Then, the equilibrium conditions of the whole supply chain network are derived by the Euler method. Finally, a case study verifies the effectiveness of the proposed method. Interestingly, we found that energy-saving subsidies and demand scales were negatively correlated with the marketing efforts of the subsidized retailers for high energy-efficient products and positively correlated with the marketing efforts of non-subsidized retailers for high energy-efficient products in the same market; the development of retailers in the same market tended to be consistent, and the differentiation of the demand scale eliminated the retailers without a competitive advantage.


Introduction
The problem of energy shortage restricts the economic and social development of many developing countries, including China, Mexico, and India, to name a few [1]. Since the beginning of the 21st century, improving energy efficiency has become China's main energy policy goal. Between 2000 and 2008, the share of household energy demand in total energy consumption rose from 7% to 11%. Over the same period, residential electricity consumption tripled. To a large extent, this is driven by the increase of household appliances. Therefore, spreading and using energy-saving products can reduce the energy pressure throughout the world. As we all know, energy-saving products significantly impact energy and the economy only after consumers widely accept them. Therefore, the government has repeatedly subsidized consumers to increase the energy-saving products' demand [2]. For example, in 2007, when consumers bought energy-saving appliances of level 2 or above (There are five energy-saving ranks in total, and level 2 or above means a high energy-saving product.) in China, they could get a government subsidy as a rebate equivalent to 13% of the price [3]; in 2012, China launched a 26.5-billion-yuan subsidy program for energy-saving household appliances, giving consumers 5% to 10% price concessions [4]; in 2019, Beijing implemented a new energy-saving subsidy policy, in which consumers who purchase primary energy-efficient products from designated retailers receive a subsidy equivalent to 13% of the product price and 8% of the 2-level energy-saving appliances (http://www.beijing.gov.cn/zhengce/gfxwj/sj/201905/t20190522_61828.html, accessed on 10 June 2021). Besides, similar subsidy policies have also been widely implemented in many industries around the world. For example, in the United States, consumers can receive government tax incentives when they buy new energy vehicles [5]; in Norway and the Netherlands, consumers who purchase energy-efficient products can receive tax credits [4,6].
An effective subsidy policy can standardize the economic behavior of market entities, improve social benefits, and achieve the government's macro-control and strategic development goals. How to make a subsidy policy is a vital topic. Many scholars have studied it with a single enterprise. However, in practice, no enterprise can exist independently. The decisions of subsidized enterprises are not only affected by government subsidies, but also interact with other enterprises' decisions. Therefore, this paper studied the optimal decision-making problem of supply chain network (SCN) members considering government subsidies and the relationship between multiple manufacturers, retailers, and markets, which is more in line with practice.
Government subsidies can increase the competitiveness of products and benefit consumers [7]. Consumer preference plays a crucial role in the optimal decision-making of SCN members. In this paper, the heterogeneity of consumers' preferences for retailers is mainly reflected in the demand scales for retailers. In the real world, the influence of retailers' demand scales is evident in the decision-making process of the supply chain upstream and downstream. Hence, it is necessary to study the impact of energy-saving subsidies on the supply chain network equilibrium (SCNE) from the perspective of demand scales for retailers.
Under the influence of government energy-saving subsidies and customer demand scales, how SCN members make decisions has become a hot topic in recent years. Some scholars have studied the supply chain performance considering the government energysaving subsidy policy [8][9][10][11]. However, their research object was a single supply chain. The current supply chain system is not a single chain structure but a multi-level network composed of multiple suppliers, manufacturers, transporters, and markets. Besides, the demand scales in different regions are not identical.
When designing the subsidy scheme, the government should consider the financial expenditure and the impact of the subsidy policy on the overall social welfare of the SCN. The main goal of our research was to answer the following two questions: (Q1) how does the energy saving subsidy affect the equilibrium results of decision variables? In addition, we also observed an interesting phenomenon in reality: in Jingdong's and Gome's selfowned stores, we found that each store's recommendation of energy-saving products is different; that is, the marketing efforts are diverse. Hence, the other question is: (Q2) why does this phenomenon appear?
This study simultaneously establishes the SCNE model with multi-energy-efficiencygrade products considering government energy-saving subsidies and demand scales, which is different from the previous literature on energy-saving subsidies for a single supply chain. In addition, we also innovatively introduce subsidy region and object differentiation into the SCNE model. The model proposed in this paper is practical, and the main contributions are as follows: (1) Considering the energy-saving subsidy policy, this paper studies the SCNE problem with multi-energy-efficiency-grade products from government and market perspectives. The influences of the internal and external environment on the decision-making of SCN members are obtained simultaneously.
(2) Some scenarios are assumed to provide a more comprehensive reference for formulating energy-saving subsidy policies and enterprises' decisions in SCN.
(3) This paper explains retailers' behavior in response to the government's energysaving subsidy policy. That is why retailers have different marketing efforts for the same energy-saving product.
This rest of the paper is organized as follows: The literature review is given in Section 2; in Section 3, the equilibrium model of SCN is presented; qualitative properties and the solution method are provided in Section 4; a numerical example is shown in Section 5; an elaborate discussion and a comparative analysis are organized in Section 6; finally, some conclusions and future research direction are summarized in Section 7.

Literature Review
This paper mainly focuses on how SCN members make decisions considering energy-saving subsidy policies and demand scales. The existing research review is divided into three branches: energy-saving subsidy policy, marketing efforts, and SCNE.

Energy-Saving Subsidy Policy
Research has confirmed that household appliances were the main factor in household energy consumption [12]. Improving consumers' willingness to buy energy-saving appliances was necessary to achieve energy conservation. Since the end of 2016, the Chinese government has promulgated more than 30 policies, and local governments have published more than 700 environmental laws and regulations to save resources. It has become a fact that energy-saving subsidies can stimulate consumers to buy energy-saving products. Yi and Li [8] believe that subsidy policies can achieve energy conservation and emission reduction, while carbon tax policies are not always the same. Zhang et al. [13] studied the reuse of energy-saving products and analyzed the impact of different subsidy policies on supply chain members' decision-making. Krass et al. [14] studied the effect of subsidies on firms' adoption of cleaner production technologies, and the results showed that subsidies were usually beneficial. Bi et al. [15] studied how the government implements a subsidy policy to encourage enterprises to adopt green emission reduction technology. Madani and Rasti-Barzoki [16] concluded that the effect of subsidies on profits and sustainability is greater than that of taxes. The above research was primarily interested in a single supply chain, without considering the interaction between supply chains, a more common phenomenon in the real world.

Marketing Efforts
Marketing efforts are a common way for retailers to stimulate market demand and increase sales revenue. Regarding supply-chain decision-making, Taylor [17] pointed out that retailers would put in the optimal marketing efforts to achieve channel coordination when marketing efforts affected demand. Considering product quality and sales efforts, Song et al. [18] analyzed the influence of different channel power structures on manufacturers and retailers. Ma et al. [19] explored the importance of marketing efforts on supply chain decisions under symmetric and asymmetric information. Li et al. [20] established a two-stage non-cooperative game model and analyzed the influence of advertising parameters on members' decision-making in a closed-loop supply chain. Sarkar et al. [21] defined the basic costs, such as sales price and advertising cost, as fuzzy driving and analyzed the impact of marketing efforts on the overall supply chain revenue under uncertainty. Generally speaking, the research on the effects of marketing efforts on a single supply chain is rich. However, the environment of manufacturers, retailers, and markets is currently more complex. Only considering the relationship between the upstream and downstream of a single supply chain is not appropriate.

Supply Chain Network Equilibrium
SCN is a complex system with a network structure formed by cross-business supply chain enterprises. Nagurney [22] constructed a three-tier SCNE model composed of manufacturers, retailers, and markets and studied the optimal behavior of SCN members for the first time. Then, the generalized Nash equilibrium theory was used to analyze multimembers and multi-products [23,24]. During this period, some scholars extended Nagurney's model [19,[25][26][27][28][29]. Besides, some researchers paid more attention to the design of SCN [30][31][32][33]. Through the above research, we found that scholars have produced much research on SCN. However, we studied the equilibrium optimization of SCNE from the perspective of government and the market, which is different from previous research. This paper provides a new view of the study of SCNE.

Materials and Methods
Manufacturers, retailers, and market optimization models were established with an energy-saving subsidy policy. Then, according to the variational inequality theory, the SCN's equilibrium condition was obtained.

Problem Definition
This paper constructs a three-tier SCNE model consisting of multiple manufacturers, retailers, and markets. In Figure 1, the retailer i orders products from the manufacturer m and sells them to the markets. The gray arrow indicates the direction of the flow of multienergy-efficiency-grade products. In addition, the manufacturer's decision variables are product yield and transaction volume with retailers; the decision variables of retailers are the transaction volume with manufacturers, the distribution quantity to market, and the marketing effort for multi-energy-efficiency-grade products; the decision variable of markets is the transaction price. The description of relevant symbols in the model is shown in Table 1. A roadmap ( Figure 2) is presented to help readers understand what follows and the related methods by which the problems are modeled or solved.

The Optimality Conditions of Manufacturers
Competitive manufacturers produce different energy-efficiency-grade products in a non-cooperative way and sell them to retailers. The manufacturer's decision variable is n mi q , which represents the transaction quantity between manufacturer m and retailer i.   Constraint (2) indicates that the quantity of n-EEGP produced by manufacturer m equals the sum of the transaction volume of n-EEGP between manufacturer m and retailer i. Assuming the production and transaction cost function of manufacturer m are continuous differentiable convex functions. The optimality conditions of all manufacturers can be obtained by solving variational inequalities (VI) (3) [34]. That is, determine According to the equivalence of the variational inequality and complementarity problem (the variables are nonnegative), VI (3) satisfies Condition (4). . Condition (4) has an economic significance: in the equilibrium state, if the transaction price is equal to the sum of marginal production cost and transaction cost, then the transaction behavior of n-EEGP will occur between manufacturer m and retailer i. That is, 0 n mi q  . Otherwise, the transaction behavior of n-EEGP will not occur. That is, 0 Therefore, when the transaction behavior of n-EEGP occurs, the transaction price of the manufacturer m is equal to

The Optimality Conditions of Retailers
With the aggravation of economic globalization competition, demand scales are continually changing. The rapid development of products and the increasing flexibility of manufacturing systems not only bring benefits to consumers but also exacerbate the uncertainty of market demand, making it very difficult for retailers in SCN to make order plans. This paper assumes that demand scales are random in an environment of great uncertainty and fluctuation [35].   . The inventory quantity of retailer i can be described as The retailer's profit can be expressed as: sales revenue minus purchase cost, handle cost, inventory cost, out-of-stock cost, and marketing efforts' cost. The profit maximization model of retailer i is as follows: where, i  represents the profit of retailer i.  is the cost coefficient of marketing efforts and market efforts cost is Then, equality constraint (6) is transformed into inequality (7) and inequality (8): Because the market demand is uncertain, then   (7) and (8), where ( ) ( ) 12 , ,..., is the n-EEGP's distribution volume vector of retailer i to all markets.
( ) 12 , ,..., is the all-products' distribution volume vector of retailer i to all markets.
( ) 12 , ,..., is the volume vector of all retailers distributing all products to all markets.
( ) 12 , ,..., is the marketing efforts of retailer i for all products.
( ) 12 , ,..., represents the marketing efforts of all retailers for all products. All retailers in the SCN compete in a non-cooperative way, then the equilibrium conditions of all retailers' decisions can be obtained [34]. Determine the equilibrium vector ( ) , , satisfied VI (10). where,

The Optimality Conditions of Markets
The market is at the end of SCN. Consumers trade with retailers in the market. For any retailer, when the market is at equilibrium, consumer behavior should satisfy equilibrium conditions (11) [36].
Formula (11) shows the relationship between the supply of retailer i and the demand of market s for retailer i. When the transaction price is 0, it means that supply exceeds demand. When the demand price is greater than 0, the supply of retailer i and demand of market s for retailer i reach equilibrium, where ( ) Formula (11) indicates that if the transaction price between the retailer and the market is 0, then the retailer's supply is greater than the market demand; if the transaction price between the retailer and the market is greater than 0, then the retailer's supply is equal to the market demand. ( ) 12 , ,..., is the transaction price vector of all products between retailer i and all markets.
( ) 12 , ,..., is the transaction price vector all products between all retailers and all markets. According to the relationship between equilibrium optimization and variational inequality problem, the optimal behavior of market layer can be expressed in VI (12). That is determine to satisfy VI (12).

The Optimality Conditions of Supply Chain Network
When SCN reaches equilibrium, the optimal solution of the manufacturer satisfies the VI (3), the retailer satisfies the VI (10), and the market meets the VI (12). The sum of VI (3), VI (10), and VI (12) is satisfied by the product production of the manufacturer, the transaction volume between manufacturers and retailers, the distribution quality between the retailer and the market, and the transaction price. According to the relevant theories in research, the definition of SCNE is given [22,37].

Definition 1. The transaction volume between manufacturers and retailers, retailer's distribution volume to markets, transaction price between retailers and markets
where 1 W , 2 W , 3 W , and 4 W , in VI (13) are obtained in Abbreviations.
Proof. Proof of Theorem 2 is presented in Appendix A. □

Qualitative Property
This section proves the existence and uniqueness of the solution of VI (13). The solution of VI (13) refers to the SCN's equilibrium solution considering government subsidy policy and marketing efforts.
Since the feasible set of VI (13) is not a compact set, we cannot merely conclude that VI (13) exists from function continuity. A weak condition to ensure the existence of the Because k is compact and F is continuous, the VI (14) has at least one solution Xk  . Proof. Proof of Theorem 3 is presented in Appendix A. □

Solution Method
The common algorithms for solving SCNE model are the Euler method and the modified projection algorithm. In this paper, the Euler method is used to solve the variational inequality. Compared with the modified projection algorithm, each iteration of the Euler algorithm is more straightforward. The main steps of the algorithm are as follows [37,38].
Step 2: Computation. Solve the following convex quadratic programming problem at iteration t: Step 3: Convergence verification. If

Numerical Example
In this section, some examples are given to illustrate how the energy-saving subsidy policy affects the decision-making of SCN members. Assume that there are two manufacturers, two retailers, and two markets. Retailers order high energy-efficient products (HEEP) and low energy-efficient products (LEEP) from manufacturers and sell them to demand markets. We used the Euler method to solve the model, the iteration step was 0.001, and and the convergence parameter was set to 2 × 10 −6 . It was mainly used to solve the following problems in Figure 3 and give corresponding management insights for the members of SCN.

Benchmark
There are no regional and object differences in subsidies There are regional and object differences in subsidies The demand scales for HEEP and LEEP were divided into some scenarios: Firstly, assuming consumers have the same or different demand scales for HEEP and LEEP, we explored the impact of the energy-saving subsidy policy on SCN results in three cases: ① the government subsidizes all HEEP. ② the government only subsidizes HEEP in market 1. ③ the government subsidizes the HEEP of retailer 1 in market 1.
Then, the above scenarios were divided into two categories: whether there are regional and object differences in subsidies to explore the impact of energy-saving subsidies on the equilibrium results of multi-energy-efficiency products SCN from different perspectives.

Data
Referring to the setting method of related literature, the data involved in the numerical example were set according to the function characteristics shown in Table 2 . Retailers' unit out-of-stock cost cu = 0.1, and unit-inventory cost co = 0.1. The production cost function of HEEP of manufacturer m.
In addition, the social welfare mentioned in this paper consists of the manufacturer's profit m  , retailer's profit i  , consumer surplus CS, and energy-saving subsidies G. The expression is as follows: where CS is the surplus of all customers; and G refers to the government's total amount of subsidies to consumers for HEEP.

Results of Benchmark
First, assuming that the energy-saving subsidies' rate is zero, the effect of the demand scale difference on the equilibrium result of SCN is studied. When the demand scale of HEEP is equal to LEEP, that is . Then, the equilibrium results are shown in Figure 4B.  Through Figure 4, we find that compared to when the demand scale of HEEP is equal to LEEP, when the demand scale of HEEP is larger, the transaction volume and transaction price of HEEP, the profits of manufacturers, the marketing efforts of retailers for LEEP, and social welfare are higher. The transaction volume, price of LEEP, the retailers' profits, and HEEP's marketing efforts are lower. Therefore, it is necessary to analyze the impact of energy-saving subsidy policy on SCNE in different situations.
Then, this paper supposes that the government subsidizes all HEEP sold by retailers in the market (There is no regional and object difference). Tables 3 and 4 show the SCN's equilibrium results with equal and unequal demand scales, respectively.  Through Table 3, we find that the energy-saving subsidy rate is positively correlated with the transaction volume of HEEP, retailers' marketing efforts for LEEP, and profits of manufacturers and retailers but negatively related to the transaction price of HEEP and the marketing efforts of retailers for HEEP. With the increase in the energy-saving subsidy rate, social welfare first increases and then decreases. When the energy-saving subsidy rate of HEEP is 0.15, the social welfare reaches the maximum.
Through Table 4, we find that with the increase of the HEEP's subsidy rate, the transaction volume of HEEP and retailers' marketing efforts for LEEP increase, while the transaction volume and price of LEEP and retailers' marketing efforts for HEEP decrease. However, social welfare first increases and then decreases, reaching the maximum when Compared with the demand scales for HEEP and LEEP when these are equal, the production, transaction price, retailer's marketing efforts for LEEP, manufacturer's profit, and social welfare are higher when the demand scales for HEEP and LEEP are different. The marketing efforts of retailers for HEEP and the retailer's profit are relatively lower. Therefore, manufacturers prefer the government to adopt energy-saving subsidy incentives, while retailers do not always.

Discussion and Comparative Analysis
Due to the regional and object differences in energy-saving subsidies, there are many scenarios in practice. This section explores the influence of energy-saving subsidies on supply chain members' decision-making and social welfare in different scenarios to provide more guidance for government and supply chain members in decision-making.   Table   A1. Through Table A1, we find that energy-saving subsidy can increase HEEP's transaction volume and reduce LEEP's transaction volume. Retailers 1 and 2 will distribute more   Table A2. With the increase of 11 H G , the trading volume of HEEP increases, while that of LEEP decreases. The distribution quantity of HEEP of retailer 1 to market 1 is consistently highest. In market 1, retailer 2, which has no subsidy, has a higher transaction price for HEEP than retailer 1. Retailer 1's marketing efforts for HEEP decrease, while retailer 2's increase. However, with the increase of 11 H G , the profit of retailer 2 in market 1 declines and is eventually eliminated. Therefore, there is a time limit for government energy-saving subsidies, which is conducive to maintaining the diversification of the retailers. Besides, the profit of retailer 1 and manufacturers increases, and social welfare increases first and then decreases. When 11 0.05 H G = , social welfare reaches the maximum.   Table A3. From Table A3, we find that with the increase of 11 H G , the transaction volume of HEEP and the distribution volume of retailers to market 1 increase; the transaction volume and price of LEEP decrease. For consumers in market 1, the higher the energy-saving subsidy, the better. However, for consumers of market 2, when the subsidy rate belongs to [0, 0.15], they do not want the government to subsidize market 1; when the subsidy rate belongs to [0.15, 0.3], consumers in market 2 hope that the higher the subsidy to market 1, the better. Although the transaction price is always higher than that of market 1, it is lower than market 1 without any energy-saving subsidy. No matter in which market, retailers' marketing efforts for HEEP will decrease with the increase of 11 H G ; the profits of manufacturers and retailers will increase; when 11 =0.05 H G , social welfare reaches its maximum value.  Table A4. With the increase of 11 H G , the trading volume of HEEP between market 1 and retailer 1 increases. Due to subsidy and price competition, the transaction prices of HEEP in market 1 decrease. In addition, the distribution quantity of HEEP from retailer 1 to market 2 is reduced, and the demand exceeds supply, increasing transaction price. Retailer 1's marketing efforts on HEEP decrease, contrary to retailer 2. The profit of manufacturers and retailer 1 increases, while the profit of retailer 2 and social welfare decrease.

Comparative Analysis
Comparing case 1 and case 3, we found that when the demand scales of HEEP and LEEP are different, the equilibrium price of HEEP, manufacturers' profit, and social welfare are higher. Moreover, the profit and marketing efforts for HEEP of retailers are lower. Consumers in market 2 prefer that the government not subsidize market 1, or the subsidy rate is 0.3. It can be seen that the energy-saving subsidy policy of market 1 cannot only intervene in the decision-making of market 1, but also affect the decision-making of other markets.
Compared with cases 2 and 4, we find that, regardless of the demand scale, when the government only subsidizes the HEEP sold by some retailers, the gap between subsidized and non-subsidized retailers is widened. As a result, the profits of retailers eligible for government subsidies are higher, and those not eligible for government subsidies are lower, which will encourage retailers to enhance their strength to meet the qualification of sales enterprises.

Extensions
Retailers have different services for different markets, such as remote areas are not free distribution; delivery outside the jurisdiction is not free. Therefore, we assume that the demand scales for retailers are different, explore the impact of government subsidies on the SCNE results, and provide an essential reference for retailers. First, we assume three scenarios: scenario A: there is no difference in the demand scale of the same retailer in the same market; scenario B: different retailers in the same market have different demand scales. (The demand scale of market 1 to retailer 1 and retailer 2 is different, and the demand scale of market 1 to retailer 2 is small); scenario C: different markets have different demand scales for the same retailer (The demand scale of market 1 and market 2 for retailer 1 is different, and market 2 has a smaller demand scale for retailer 1).
When the government does not implement the subsidy policy, the equilibrium results among the members of the SCN are shown in Figure 5. Figure 5B is obtained when 11 12 1.
and other parameters are set the same as Figure 4B. Figure 5C  and other parameters are set the same as Figure  4B; all parameters in Figure 5A are set the same as Figure 4B.  Figure 5 shows that, compared with scenario A, the profit of manufacturers and retailers, product production, and the transaction price between retailers and markets are lower than in situations B and C. In contrast, the retailer's marketing efforts for HEEP and LEEP are higher, which is consistent with the previous conclusion; the retailers with higher demand scales have lower marketing efforts. In addition, we find that the demand scale positively correlates with the equilibrium price compared to situations B and C. Therefore, government subsidies are essential for the SCNE with multi-energy efficiency products for different scenarios. Therefore, it is necessary to analyze the effect of government subsidies on the SCNE with multi-energy efficiency products in different scenarios.
Then we set and make a comparative analysis with scenario B and C and case 3 (scenario A). The following conclusions are obtained through calculation: with the increase of subsidy, the production of HEEP increases in scenarios B and C, but are still smaller than that in case 3; the production of LEEP is undifferentiated. The profits of manufacturers and retailers, HEEP's marketing efforts, and social welfare are shown in Figures 6 and 7.
At these point, social welfare reaches maximum  , the manufacturer's profit in scenario A is higher; when the subsidy is greater than 0.15, its profit is higher in scenarios B and C. The optimal subsidy rate of social welfare is different in different scenarios. In scenario A, the social welfare is the largest when 0.05 H si G = , and the optimal social welfare rate is 0.15 in scenarios B and C, which is close to the energysaving subsidy rate in reality. It shows that the market structure in real life is more similar to scenarios B and C (There are differences in demand scale and government subsidies.).
Through Figure 7, we find that with the increase of for HEEP are the lowest in situation C. The demand scale is negatively correlated with the marketing efforts of subsidized retailers for HEEP and positively correlated with the marketing efforts of non-subsidized retailers for HEEP in the same market. Compared with situation C, retailers' profit gap in situation B is more prominent, which is more conducive to eliminating retailers with lower demand scales.

Management Insights
Saving resources is the primary national policy of our country. China implements the energy development strategy of conservation and development simultaneously and puts conservation in first place. As an essential branch of energy consumption, the government has also issued relevant policies to encourage consumers to use energy-saving appliances. Based on this, the paper studies the impact of energy-saving subsidy policy on the decision-making of each SCN member in different scenarios and puts forward the following suggestions for enterprise managers: In terms of methods, based on variational inequality theory and game theory, this paper constructs a multi-energy-efficiency-grade equilibrium model to maximize the supply chain members' profit and uses the Euler algorithm to solve the model, which enriches the theoretical research in the operational research field and provides an essential theoretical basis for enterprise decision-making. The increase in demand scale and subsidy rate of HEEP will increase manufacturers' profits. On the one hand, manufacturers can reduce the production costs of products and increase their profits. On the other hand, manufacturers can share the cost of marketing efforts with retailers to encourage retailers to expand HEEP's demand scale. For retailers, the increase of energy-saving subsidies will increase the retailer's profit when there is no difference between subsidy region and object; however, when there is a difference between subsidy and object, the retailer's profit fails to meet the subsidy qualification will decrease. Therefore, retailers should strive to improve their own strength to meet the government's requirements for the operation of subsidized products. Besides, retailers should improve their market demand scale. For the government, the subsidy policies adopted in different scenarios should be different, and the threshold for retailers to sell HEEP should be formulated scientifically.

Conclusions
Regarding our first question, we find that energy-saving subsidies can increase HEEP's trading volume, reduce the transaction volume of LEEP, and increase the price competition between products. In the same market, energy-saving subsidies and demand scales are all negatively correlated with the marketing efforts of subsidized retailers for HEEP and positively correlated with the marketing efforts of non-subsidized retailers for HEEP. In contrast, the marketing efforts for LEEP are the opposite. The demand scale and energy-saving subsidy of HEEP positively correlate with manufacturers' profits, which is not always the case for retailers. With respect to our second research question, we discover that different demand scales lead to different equilibrium prices of the same product in the same market. The increase in demand scale and energy-saving subsidies of HEEP can increase manufacturers' profits, which is not always the case for retailers. When there is no regional and object difference in subsidies, the government subsidy rate is 0.15, and social welfare is the largest; otherwise, when the government subsidy rate is 0.05, the social welfare is the largest. Through the expansion, we find that the retailers in the same market always tend to be consistent in development, which is counterintuitive. We also discover that the differentiation of market demand scale will eliminate the retailers without a competitive advantage. This paper only considers government subsidies for energy-efficient products. In future research, we will consider subsidizing multiple products of retailers at the same time to explore the influence of energy-saving subsidy policies on the equilibrium decisionmaking of SCN members.