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Article

Content Analysis of Skin Cancer Screenings on Pinterest: An Exploratory Study

1
Department of Public Health, Brooks College of Health, University of North Florida, 1 UNF Drive, Jacksonville, FL 32224, USA
2
Health and Kinesiology, University of Utah, 201 Presidents Circle, Salt Lake City, UT 84112, USA
*
Author to whom correspondence should be addressed.
Academic Editors: Albert Boonstra and Matthew Taylor
Int. J. Environ. Res. Public Health 2022, 19(5), 2507; https://doi.org/10.3390/ijerph19052507
Received: 7 December 2021 / Revised: 16 February 2022 / Accepted: 18 February 2022 / Published: 22 February 2022
Skin cancer rates are rising in the United States, yet screening rates remain low. Meanwhile, social media has evolved to become a primary source of health information, with 40% of daily users of Pinterest reporting the platform as a “go-to” source. The objective of this research paper is to examine how skin cancer screenings were portrayed on Pinterest. Using the search terms “skin cancer screening” and “skin cancer exam”, researchers sampled every fifth pin to collect 274 relevant pins. Two researchers coded the pins, and interrater agreement was established at 94%. The results showed that twenty-two percent of the sample depicted skin cancer screening in a negative way, yet 41.5% noted that early detection leads to better outcomes. The pins were geared toward younger, white women with minimal depiction of people of color. Few pins included comprehensive information about skin cancer risk factors, importance of routine self-screenings, or what to expect with a medical provider. Fifty-eight percent of pins included links to personal blogs. In conclusion, social media has become a powerful source of health information, yet much of the posted information is incomplete. These findings present public health experts with an opportunity to disseminate more comprehensive skin cancer screening information on social media. View Full-Text
Keywords: skin cancer; social media; screenings; Pinterest; health communication; prevention skin cancer; social media; screenings; Pinterest; health communication; prevention
MDPI and ACS Style

Merten, J.; King, J.; Dedrick, A. Content Analysis of Skin Cancer Screenings on Pinterest: An Exploratory Study. Int. J. Environ. Res. Public Health 2022, 19, 2507. https://doi.org/10.3390/ijerph19052507

AMA Style

Merten J, King J, Dedrick A. Content Analysis of Skin Cancer Screenings on Pinterest: An Exploratory Study. International Journal of Environmental Research and Public Health. 2022; 19(5):2507. https://doi.org/10.3390/ijerph19052507

Chicago/Turabian Style

Merten, Julie, Jessica King, and Ashley Dedrick. 2022. "Content Analysis of Skin Cancer Screenings on Pinterest: An Exploratory Study" International Journal of Environmental Research and Public Health 19, no. 5: 2507. https://doi.org/10.3390/ijerph19052507

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