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Medicina is published by MDPI from Volume 54 Issue 1 (2018). Articles in this Issue were published by another publisher in Open Access under a CC-BY (or CC-BY-NC-ND) licence. Articles are hosted by MDPI on mdpi.com as a courtesy and upon agreement with Lithuanian Medical Association, Lithuanian University of Health Sciences, and Vilnius University.
Open AccessArticle

Lithuanian physical activity strategy: The culture of the body or the body cult?

Laboratory of Social Research in Physical Education and Sport, Lithuanian Academy of Physical Education, Lithuania
Medicina 2008, 44(5), 346; https://doi.org/10.3390/medicina44050045
Received: 13 February 2008 / Accepted: 1 April 2008 / Published: 6 April 2008
The article is devoted to disclosure of the tendencies in the promotion of Lithuanian physical activity. During the Soviet times, Lithuanian sports politics was oriented to elite sport and it is still. The attempts to foster physical activity of the population lie on the movement “Sport for all,” but the results of the movement are not effective enough, because only a small part of the population (approximately 6%) took part in it. No one governmental institution has full and clear responsibility for the results of physical activity promotion. The poor environment of physical activity results in poor possibilities to be physically active in leisure domain. Differently, the huge expansion of the private sport, health, and beauty industries fosters the adoration of the body and overemphasizes the meaning of body image in the society. Physical activity is represented as the measure to achieve ideal body image or good health, but not as the measure of the overall culture of the human or society.
Conclusions
. The long-lasting, health-related physical activity-oriented national strategy is essential to foster physical activity, health, and quality of life at the national level. The multiplicity of possibilities in the physical activity would foster lifestyle activity instead of adoration of body image and would improve the psychological and physical well-being of the population.
Keywords: physical activity; strategy of physical activity promotion; sports politics, culture of the body; body cult physical activity; strategy of physical activity promotion; sports politics, culture of the body; body cult
MDPI and ACS Style

Jankauskienė, R. Lithuanian physical activity strategy: The culture of the body or the body cult? Medicina 2008, 44, 346.

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